【摘要】：我國西部地區(qū)因能源資源豐富且集中性較好被稱為“中國的能源硅谷”。陜西延長中煤榆林能源化工有限公司由國有大型企業(yè)延長石油集團與中煤能源共同組建,目的就是為了充分發(fā)揮榆林靖邊豐富的油氣煤鹽等資源綜合優(yōu)勢,實現(xiàn)資源就地轉(zhuǎn)化和高效開發(fā),推動延長石油集團產(chǎn)業(yè)結(jié)構(gòu)的調(diào)整和陜北能源化工基地的建設(shè)。同時,該公司在推動西部經(jīng)濟轉(zhuǎn)型、把握西部經(jīng)濟發(fā)展機遇方面承載了重要角色,其戰(zhàn)略規(guī)劃和選擇對西部地區(qū)經(jīng)濟發(fā)展起著良好的帶頭作用,給西部地區(qū)相關(guān)聯(lián)行業(yè)應(yīng)對產(chǎn)業(yè)升級轉(zhuǎn)型帶來重要示范作用。因此,如何使榆林能源化工有限公司在中國轉(zhuǎn)軌經(jīng)濟的背景下充分發(fā)揮主動性和創(chuàng)造性,運用科學(xué)的戰(zhàn)略經(jīng)營管理方法,實現(xiàn)企業(yè)戰(zhàn)略經(jīng)營管理實踐范式的創(chuàng)新是本文研究的主要內(nèi)容。 本文圍繞榆林能源化工公司的發(fā)展戰(zhàn)略進行全面系統(tǒng)闡述,在對國內(nèi)外相關(guān)企業(yè)戰(zhàn)略文獻進行總結(jié)評價的基礎(chǔ)上,對該公司宏觀戰(zhàn)略環(huán)境、行業(yè)戰(zhàn)略環(huán)境以及企業(yè)戰(zhàn)略環(huán)境的分析,在延長石油集團的總體戰(zhàn)略指導(dǎo)下,利用SWOT戰(zhàn)略分析方法為其制定科學(xué)的發(fā)展戰(zhàn)略方針以及企業(yè)總體戰(zhàn)略規(guī)劃,分別從多元化經(jīng)營、規(guī)模發(fā)展、縱向一體化等三方面進行了詳細闡述。另外,本文還提出了組織體系、人力資源、資金投入、企業(yè)文化、風(fēng)險控制五個方面的保障措施。這樣才能充分發(fā)揮公司資源組合(油／氣／煤／鹽)優(yōu)勢,突出資源綜合利用發(fā)展特色,與發(fā)展機遇相結(jié)合,開辟一條石化原料生產(chǎn)多元化的新途徑。 本文的研究為榆林能源化工公司如何充分利用資源優(yōu)勢和技術(shù)優(yōu)勢來實現(xiàn)其發(fā)展戰(zhàn)略目標(biāo)提供了新的思路,不僅可以提高資源的利用效率,謀求可持續(xù)發(fā)展道路,落實了科學(xué)發(fā)展觀和循環(huán)經(jīng)濟的理念,對靖邊縣的經(jīng)濟發(fā)展具有重要意義,同時對于延長集團“十二五”計劃的實施具有示范效應(yīng)和戰(zhàn)略性意義；另一方面對提高靖邊縣化工產(chǎn)業(yè)地位、促進區(qū)域經(jīng)濟發(fā)展也具有重要意義。
[Abstract]:The western region of China is called "China's Energy Silicon Valley" because of its rich energy resources and good concentration. Shaanxi Yanchang Coal Yulin Energy and Chemical Co., Ltd. was set up by Yanchang Petroleum Group and China Coal Energy Co., Ltd., a large state-owned enterprise, in order to give full play to the comprehensive advantages of abundant oil, gas, coal, salt and other resources in Yulin Jingbian. To realize the local transformation and efficient development of resources, to promote the adjustment of the industrial structure of Yanchang Petroleum Group and the construction of energy and chemical base in Northern Shaanxi. At the same time, the company has played an important role in promoting the economic transformation of the western region and grasping the opportunities for the economic development of the western region, and its strategic planning and selection have played a good leading role in the economic development of the western region. To the western region related industries to industrial upgrading and transformation to bring an important role in demonstration. Therefore, how to make Yulin Energy and Chemical Co., Ltd., under the background of China's transition economy, give full play to its initiative and creativity, and use scientific strategic management methods, It is the main content of this paper to realize the innovation of enterprise strategic management practice paradigm. In this paper, the development strategy of Yulin Energy and Chemical Company is expounded in a comprehensive and systematic way. Based on the summary and evaluation of domestic and foreign related enterprise strategic documents, the macro strategic environment of Yulin Energy and Chemical Company is discussed. Under the guidance of the general strategy of Yanchang Petroleum Group, the industry strategic environment and the strategic environment of the enterprise are analyzed. Under the guidance of the overall strategy of Yanchang Petroleum Group, the scientific development strategy policy and the overall strategic planning of the enterprise are formulated by using the SWOT strategic analysis method. The development of scale, vertical integration and other three aspects are described in detail. In addition, this paper also puts forward five guarantee measures: organization system, human resources, capital investment, corporate culture and risk control. In this way, we can give full play to the advantages of the company's resource combination (oil / gas / coal / salt), highlight the characteristics of comprehensive utilization and development of resources, combine with the opportunity of development, and open up a new way to diversify the production of petrochemical raw materials. The research in this paper provides a new way for Yulin Energy and Chemical Company to make full use of its resource advantage and technology advantage to realize its development strategic goal, which can not only improve the utilization efficiency of resources, but also seek the way of sustainable development. The implementation of the concept of scientific development and circular economy is of great significance to the economic development of Jingbian County and to the implementation of the 12th Five-Year Plan of the Yanchang Group. On the other hand, it is of great significance to improve the status of chemical industry in Jingbian County and promote the development of regional economy.
【學(xué)位授予單位】：西北大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F426.72

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