【摘要】：1998年被稱為我國的“電子商務(wù)年”,此后,同世界其他國家一樣,電子商務(wù)在我國迅速發(fā)展并滲透至各個(gè)領(lǐng)域,目前,已成為我國經(jīng)濟(jì)發(fā)展中重要的商務(wù)模式。但相比于起步較早的西方發(fā)達(dá)國家,我國的電子商務(wù)仍存在一定差距,尤其在汽車服務(wù)貿(mào)易行業(yè)開展電子商務(wù)在我國還并不普及。但許多汽車企業(yè)已經(jīng)意識到全面開展電子商務(wù)對于企業(yè)的重要性,已將視線紛紛轉(zhuǎn)向電子商務(wù)領(lǐng)域。本文首先對國內(nèi)外電子商務(wù)的發(fā)展現(xiàn)狀、國內(nèi)外電子商務(wù)成功因素的研究現(xiàn)狀進(jìn)行了文獻(xiàn)研究,總結(jié)出國內(nèi)外汽車服務(wù)貿(mào)易行業(yè)開展電子商務(wù)的環(huán)境異同。在文獻(xiàn)研究的基礎(chǔ)上,歸納了汽車企業(yè)服務(wù)貿(mào)易開展電子商務(wù)的影響因素以及評價(jià)電子商務(wù)成功的指標(biāo),構(gòu)建了汽車服務(wù)貿(mào)易電子商務(wù)關(guān)鍵成功因素的模型,并提出假設(shè)。在數(shù)據(jù)方面,通過調(diào)查問卷的方式取得樣本數(shù)據(jù),應(yīng)用因子分析、回歸分析等統(tǒng)計(jì)學(xué)分析方法對模型進(jìn)行實(shí)證檢驗(yàn)。結(jié)果表明,網(wǎng)站性能因素、領(lǐng)導(dǎo)因素、客戶因素是影響汽車企業(yè)服務(wù)貿(mào)易成功的關(guān)鍵因素,而技術(shù)因素、戰(zhàn)略因素中也包含有影響汽車企業(yè)服務(wù)貿(mào)易成功的關(guān)鍵因素。基于這個(gè)實(shí)證結(jié)果,本文提出了相應(yīng)的政策與針對性的建議。
[Abstract]:The year 1998 was called the "year of Electronic Commerce" in our country. Since then, like other countries in the world, E-commerce has developed rapidly and penetrated into various fields in our country. At present, it has become an important business model in the economic development of our country. However, compared with the western developed countries that started earlier, there is still a certain gap in e-commerce in our country, especially in the automobile service trade, which is not popularized in our country. However, many automobile enterprises have realized the importance of developing electronic commerce in an all-round way, and have turned their attention to the field of electronic commerce one after another. In this paper, first of all, the development status of e-commerce at home and abroad, the status quo of the success of e-commerce at home and abroad are studied, and the similarities and differences of the domestic and foreign automobile service trade in the development of e-commerce environment are summarized. On the basis of literature study, this paper sums up the influencing factors of the development of electronic commerce in service trade of automobile enterprises and the index of evaluating the success of electronic commerce, constructs the model of key success factors of electronic commerce of automobile service trade, and puts forward some hypotheses. In terms of data, sample data are obtained by questionnaire, and the model is tested by factor analysis, regression analysis and other statistical analysis methods. The results show that website performance factor, leadership factor and customer factor are the key factors that affect the success of service trade of automobile enterprises, while technical factors and strategic factors also contain the key factors that affect the success of service trade of automobile enterprises. Based on the empirical results, this paper puts forward the corresponding policies and targeted recommendations.
【學(xué)位授予單位】：上海交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F426.471;F724.6

【共引文獻(xiàn)】

相關(guān)期刊論文 前1條

1 王芳;葉作亮;楊亦行;;在線零售商運(yùn)營的關(guān)鍵成功因素實(shí)證研究[J];中國管理科學(xué);2014年S1期

相關(guān)博士學(xué)位論文 前1條

1 虞萍;影響企業(yè)電子商務(wù)成功的網(wǎng)站因素研究[D];中國農(nóng)業(yè)大學(xué);2014年

相關(guān)碩士學(xué)位論文 前2條

1 高陽;我國電子商務(wù)C2B模式發(fā)展策略研究[D];華東交通大學(xué);2014年

2 張亞楠;山西特色農(nóng)產(chǎn)品電子商務(wù)影響因素研究[D];山西財(cái)經(jīng)大學(xué);2015年

，

本文編號：2286019