中航工業(yè)HYGS發(fā)展戰(zhàn)略研究
發(fā)布時間：2018-09-01 14:56
【摘要】：為保障國家安全，一直以來國家都特別重視國防工業(yè)的發(fā)展，投入了大量的人力、財力及物力資源，包括航空航天在內的大批軍工企業(yè)享受著優(yōu)越的政策支持。隨著軍民融合市場化進程的加速，競爭的加劇，國家對軍工企業(yè)的保護傘正在漸漸移除，原有的企業(yè)發(fā)展戰(zhàn)略在面臨如今激烈的競爭環(huán)境時常顯得蒼白無力。 盡管十年的發(fā)展，HYGS經(jīng)精化分立、重組整合后已建設成為世界航空生命安全領域主要研發(fā)機構之一。然而，要躋身世界軍工行業(yè)第一陣營，實現(xiàn)可持續(xù)發(fā)展，不斷縮小與世界同行的差距，決策層不得不更加深入思考這樣一個重大問題：計劃經(jīng)濟模式下的軍工企業(yè)發(fā)展戰(zhàn)略已經(jīng)過時，現(xiàn)如今其總體戰(zhàn)略模式應該是什么，在實施過程中該怎樣進行控制與評價。本文擬運用戰(zhàn)略管理等相關理論和方法，密切聯(lián)系中航工業(yè)HYGS所處的內、外部環(huán)境，研究探析了HYGS面臨的機遇與挑戰(zhàn)；其次對HYGS的研發(fā)能力及資源優(yōu)勢等核心競爭力進行了剖析，從而得出公司目前所擁有的競爭優(yōu)勢與劣勢；再次運用SWOT分析矩陣進行戰(zhàn)略匹配分析，對HYGS重新進行戰(zhàn)略定位，制定發(fā)展戰(zhàn)略以及戰(zhàn)略實施步驟。綜上所述，本文認為HYGS所處的國家及地方外部經(jīng)濟環(huán)境良好，國家政策扶持條件優(yōu)越，面對當前復雜的國際社會環(huán)境，消費需求也在持續(xù)擴大，另外公司還擁有良好的研發(fā)能力和資源優(yōu)勢，應積極“融入世界航空產(chǎn)業(yè)鏈，融入地方經(jīng)濟發(fā)展圈”，加快發(fā)展速度，果斷選擇和推進差異化的增長型發(fā)展戰(zhàn)略。為有效實施該戰(zhàn)略，必須從提升研發(fā)生產(chǎn)能力、加強企業(yè)品牌建設、加快軍民融合發(fā)展及推進企業(yè)文化建設等方面做好工作。本文的研究結論，，可為公司未來發(fā)展的戰(zhàn)略選擇提供借鑒。
[Abstract]:In order to ensure national security, the country has always attached great importance to the development of national defense industry, invested a large number of human, financial and material resources, including aviation and aerospace, a large number of military enterprises enjoy superior policy support. With the acceleration of the process of military-civilian integration marketization and the intensification of competition, the national umbrella for military enterprises is gradually removed, and the original enterprise development strategy is often weak in the face of today's fierce competition environment. Despite ten years of development, HYGS has become one of the major research and development institutions in the field of aviation life safety. However, in order to become the first camp in the world's military industry, to achieve sustainable development and to continue to narrow the gap with the world's peers, The decision makers have to think deeply about such an important issue: the development strategy of military enterprises under the planned economy model has become outdated, now what should be the overall strategic model and how to control and evaluate it in the process of implementation. This paper intends to use strategic management and other relevant theories and methods, closely linked to the internal and external environment of HYGS, and explored the opportunities and challenges faced by HYGS; Secondly, the author analyzes the core competence of HYGS, such as R & D capability and resource advantage, and obtains the competitive advantages and disadvantages that the company has at present. Then, it uses the SWOT analysis matrix to carry on the strategic matching analysis, and reorientates the HYGS strategy. Formulate development strategy and its implementation steps. To sum up, this paper holds that HYGS is located in a good external economic environment and favorable conditions for national policy support. In the face of the current complex international social environment, consumer demand continues to expand. In addition, the company also has good R & D capabilities and resource advantages, should actively "integrate into the world aviation industry chain, into the local economic development circle", accelerate the development speed, and resolutely choose and promote the differentiated growth strategy. In order to carry out the strategy effectively, we must improve the production capacity of R & D, strengthen the brand construction of enterprises, accelerate the development of military and civilian integration and promote the construction of corporate culture. The conclusion of this paper can be used as a reference for the strategic choice of the company's future development.
【學位授予單位】：華中科技大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F426.48;F272
本文編號：2217544
[Abstract]:In order to ensure national security, the country has always attached great importance to the development of national defense industry, invested a large number of human, financial and material resources, including aviation and aerospace, a large number of military enterprises enjoy superior policy support. With the acceleration of the process of military-civilian integration marketization and the intensification of competition, the national umbrella for military enterprises is gradually removed, and the original enterprise development strategy is often weak in the face of today's fierce competition environment. Despite ten years of development, HYGS has become one of the major research and development institutions in the field of aviation life safety. However, in order to become the first camp in the world's military industry, to achieve sustainable development and to continue to narrow the gap with the world's peers, The decision makers have to think deeply about such an important issue: the development strategy of military enterprises under the planned economy model has become outdated, now what should be the overall strategic model and how to control and evaluate it in the process of implementation. This paper intends to use strategic management and other relevant theories and methods, closely linked to the internal and external environment of HYGS, and explored the opportunities and challenges faced by HYGS; Secondly, the author analyzes the core competence of HYGS, such as R & D capability and resource advantage, and obtains the competitive advantages and disadvantages that the company has at present. Then, it uses the SWOT analysis matrix to carry on the strategic matching analysis, and reorientates the HYGS strategy. Formulate development strategy and its implementation steps. To sum up, this paper holds that HYGS is located in a good external economic environment and favorable conditions for national policy support. In the face of the current complex international social environment, consumer demand continues to expand. In addition, the company also has good R & D capabilities and resource advantages, should actively "integrate into the world aviation industry chain, into the local economic development circle", accelerate the development speed, and resolutely choose and promote the differentiated growth strategy. In order to carry out the strategy effectively, we must improve the production capacity of R & D, strengthen the brand construction of enterprises, accelerate the development of military and civilian integration and promote the construction of corporate culture. The conclusion of this paper can be used as a reference for the strategic choice of the company's future development.
【學位授予單位】：華中科技大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F426.48;F272
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