【摘要】：隨著市場經(jīng)濟(jì)的發(fā)展，電力行業(yè)的不斷改革，國家電網(wǎng)公司提出建設(shè)“電網(wǎng)堅(jiān)強(qiáng)、資產(chǎn)優(yōu)良、服務(wù)優(yōu)質(zhì)、業(yè)績優(yōu)秀”(一強(qiáng)三優(yōu))現(xiàn)代公司戰(zhàn)略目標(biāo)。并在發(fā)展戰(zhàn)略中提出努力構(gòu)建人力資源、財(cái)務(wù)、物資集約化管理，構(gòu)建大規(guī)劃、大建設(shè)、大運(yùn)行、大檢修、大營銷的“三集五大”發(fā)展體系，實(shí)現(xiàn)公司發(fā)展方式的轉(zhuǎn)變，電網(wǎng)發(fā)展方式的轉(zhuǎn)變。在這一戰(zhàn)略目標(biāo)及發(fā)展體系的提出下，邵陽電業(yè)局抓住機(jī)遇，努力實(shí)施改革，改變公司營銷管理模式，確保企業(yè)持久良好發(fā)展。 伴隨市場經(jīng)濟(jì)的不斷發(fā)展，電力企業(yè)成為促進(jìn)社會經(jīng)濟(jì)高速發(fā)展不可缺少的推力之一，社會企業(yè)的生產(chǎn)經(jīng)營離不開電能，人民的生產(chǎn)生活同樣與電力產(chǎn)品息息相關(guān)，高效、潔凈的電力能源不斷促進(jìn)人民過上優(yōu)質(zhì)、富足的生活。由于電力產(chǎn)品與生俱來的特殊性，電網(wǎng)企業(yè)不需對電力產(chǎn)品進(jìn)行產(chǎn)品推介，但是，，公司同樣需要加強(qiáng)內(nèi)部管理，不斷為客戶提供優(yōu)質(zhì)舒適的服務(wù)，使其獲得滿意的客戶體驗(yàn)，促使公司獲得更好的收益，達(dá)到客戶與公司雙贏的局面。本文分為五個(gè)部分闡述相關(guān)研究，在相關(guān)理論的指導(dǎo)下，主要先對電力企業(yè)經(jīng)營過程中電力營銷管理模式進(jìn)行分析，分析電力行業(yè)特征及其內(nèi)外部環(huán)境，期望發(fā)現(xiàn)電力營銷著重需要解決的問題。而后，結(jié)合實(shí)際工作經(jīng)驗(yàn)，基于“三集五大”指導(dǎo)思想，通過SWOT法對邵陽電業(yè)局的優(yōu)、劣勢及機(jī)會與威脅進(jìn)行分析，結(jié)合邵陽電業(yè)局自身特點(diǎn)，從組織、職能及技術(shù)等層面分析公司改進(jìn)措施，對公司策略進(jìn)行改進(jìn)，構(gòu)建了邵陽局營銷管理新模式。并在新模式構(gòu)建體系下，進(jìn)一步從制度構(gòu)建、用電管理、員工服務(wù)、合同管理、市場開發(fā)等各方各面詳細(xì)深化企業(yè)營銷體系，使之科學(xué)合理。
[Abstract]:With the development of market economy and the continuous reform of electric power industry, the State Grid Company has put forward the strategic goal of constructing modern company with "strong grid, excellent assets, excellent service and excellent performance" (one strong and three excellent). In the development strategy, the author puts forward the development system of "three sets and five big" in order to realize the transformation of the development mode of the company, and put forward to construct the intensive management of human resources, finance, materials and materials, and build the "three sets and five big" development system of big planning, construction, operation, overhaul and marketing. The transformation of power grid development mode. Under this strategic goal and development system, Shaoyang Electric Power Bureau grasps the opportunity, makes great efforts to carry out the reform, changes the marketing management mode of the company, and ensures the enterprise's lasting and good development. With the continuous development of market economy, electric power enterprises become one of the indispensable forces to promote the rapid development of social economy. The production and management of social enterprises can not be separated from electric energy. The production and life of people are also closely related to electric power products. Clean electricity and energy continue to promote people to live a good and prosperous life. Because of the inherent particularity of power products, power grid enterprises do not need to promote power products. However, the company also needs to strengthen internal management, continuously provide customers with quality and comfortable services, so that they can get a satisfactory customer experience. Promote the company to obtain better revenue, to achieve a win-win situation between customers and the company. This article is divided into five parts to elaborate the related research, under the guidance of the related theory, mainly carries on the analysis to the electric power enterprise in the electric power enterprise management process first, analyzes the electric power industry characteristic and its internal and external environment, Expect to find electricity marketing focused on problems to be solved. Then, combined with practical work experience, based on the guiding ideology of "three sets and five", this paper analyzes the advantages, disadvantages, opportunities and threats of Shaoyang Electric Power Bureau through the SWOT method, and combines the characteristics of Shaoyang Electric Power Bureau with the organization. This paper analyzes the improvement measures of the company at the level of function and technology, and constructs a new marketing management model of Shaoyang Bureau. And in the new model construction system, further from the system construction, electricity management, employee service, contract management, market development and other aspects of the detailed deepening of the enterprise marketing system, to make it scientific and reasonable.
【學(xué)位授予單位】：長沙理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F274;F426.61

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 施麗;國外電力市場給我們的啟示——淺談昆明電力市場建設(shè)[J];電力需求側(cè)管理;2003年03期

2 李瑤虹;電力營銷現(xiàn)代化建設(shè)現(xiàn)狀與前景分析[J];電力需求側(cè)管理;2004年04期

3 龍劍鋒;;探討如何在供電企業(yè)中構(gòu)建以客戶為中心的CRM模式[J];廣東科技;2008年18期

4 向明;;供電企業(yè)營銷應(yīng)實(shí)施以提高顧客滿意度為核心的客戶關(guān)系管理[J];廣東科技;2011年16期

5 戚洪海;;電力企業(yè)營銷的理念與管理創(chuàng)新的對策[J];黑龍江科技信息;2009年17期

6 李欣航;;淺析電力營銷的信息管理模式[J];黑龍江科技信息;2010年28期

7 陳麗;;消費(fèi)需要導(dǎo)向下用電營銷模式探討[J];科技風(fēng);2011年19期

8 梁東;譚學(xué)英;;營銷組合理論演變軌跡綜述[J];科技進(jìn)步與對策;2003年05期

9 張廣平;岳琳琳;;基層供電企業(yè)實(shí)施財(cái)務(wù)集約化管理的影響因素及對策[J];財(cái)會研究;2011年19期

10 �？∠�,周有學(xué),郭玉芳;電力營銷的價(jià)格策略[J];農(nóng)電管理;2003年03期

相關(guān)博士學(xué)位論文 前1條

1 駱漢賓;基于CIC的軌道交通建設(shè)工程集成管理研究[D];武漢理工大學(xué);2008年

相關(guān)碩士學(xué)位論文 前3條

1 盛丹;龍華供電公司營銷管理系統(tǒng)研究[D];哈爾濱工程大學(xué);2005年

2 丁偉;山東省電網(wǎng)管理信息系統(tǒng)的設(shè)計(jì)與實(shí)現(xiàn)[D];山東大學(xué);2008年

3 蘇錦鈺;關(guān)于拓寬山西省級95598供電服務(wù)中心服務(wù)系統(tǒng)的設(shè)計(jì)[D];華北電力大學(xué);2012年

本文編號：2209500