我國(guó)汽車企業(yè)危機(jī)管理應(yīng)用研究
發(fā)布時(shí)間：2018-08-27 10:01
【摘要】：我國(guó)汽車工業(yè)已發(fā)展六十余年,這期間汽車工業(yè)一直是我經(jīng)濟(jì)改革中影響最廣、跨步最大的行業(yè)之一。中國(guó)汽車企業(yè)數(shù)量幾乎是美國(guó)、日本、歐洲所有汽車企業(yè)之和,但中國(guó)汽車企業(yè)仍處于利潤(rùn)小、品牌弱的狀況,造成這種狀況的原因有多方面,其中我國(guó)汽車企業(yè)沒(méi)有危機(jī)管理經(jīng)驗(yàn),每次各類危機(jī)都對(duì)品牌造成傷害,這直接制約我國(guó)汽車企業(yè)的品牌效益的發(fā)揮,也阻礙了我國(guó)汽車企業(yè)量變到質(zhì)變進(jìn)程。 本文以案例對(duì)比分析的形式對(duì)我國(guó)汽車企業(yè)危機(jī)管理的現(xiàn)狀進(jìn)行分析研究。從汽車企業(yè)危機(jī)管理的重要性入手,分析國(guó)內(nèi)汽車企業(yè)危機(jī)的現(xiàn)狀、特點(diǎn)、缺點(diǎn),通過(guò)案例比較國(guó)內(nèi)外汽車企業(yè)危機(jī)管理之間的差距,結(jié)合目前國(guó)內(nèi)汽車企業(yè)的發(fā)展?fàn)顩r和發(fā)展趨勢(shì),闡述了危機(jī)管理在現(xiàn)代汽車企業(yè)中的重要性,并對(duì)豐田汽車召回、比亞迪E6電動(dòng)車起火案例進(jìn)行比較研究,力圖探索一條合符我國(guó)國(guó)情和切實(shí)可行的汽車企業(yè)危機(jī)管理之路。 本文以文獻(xiàn)查閱和案例分析為主,查閱了相關(guān)文獻(xiàn)、新聞報(bào)道及專家學(xué)者的觀點(diǎn),運(yùn)用了管理學(xué)、經(jīng)濟(jì)學(xué)等多學(xué)科知識(shí),并通過(guò)案例對(duì)比分析,力求保證研究的合理性和科學(xué)性。 針對(duì)我國(guó)汽車企業(yè)危機(jī)的特殊情況,本文作者對(duì)我國(guó)汽車企業(yè)危機(jī)管理應(yīng)用進(jìn)行探索,創(chuàng)新性的提出了采取完善制度與解決問(wèn)題相結(jié)合的標(biāo)本兼治的策略、程序及主要危機(jī)防控管理。同時(shí)總結(jié)出了實(shí)際可行的我國(guó)汽車企業(yè)危機(jī)管理實(shí)務(wù)與技巧。 筆者總結(jié)研究認(rèn)為,我國(guó)汽車企業(yè)應(yīng)重視企業(yè)危機(jī)管理,從管理體制著手、從專業(yè)人才配置著手,讓企業(yè)遠(yuǎn)離危機(jī)的困擾。我國(guó)汽車業(yè)也只有步入危機(jī)管理發(fā)展的前列,才能抵御風(fēng)險(xiǎn),做強(qiáng)、做大,才能在世界市場(chǎng)上做出知名的中國(guó)汽車品牌。
[Abstract]:China's automobile industry has been developing for more than 60 years. During this period, automobile industry has been one of the most influential and striding industries in China's economic reform. The number of Chinese automobile enterprises is almost the sum of all the automobile enterprises in the United States, Japan and Europe, but the Chinese automobile enterprises are still in a situation of small profits and weak brands. There are many reasons for this situation. There is no crisis management experience in Chinese automobile enterprises, every crisis causes harm to the brand, which directly restricts the exertion of the brand benefit of the automobile enterprises in our country, and also hinders the process of quantitative change to qualitative change of the automobile enterprises in our country. In this paper, the current situation of crisis management of automobile enterprises in China is analyzed and studied in the form of comparative case analysis. Starting with the importance of crisis management of automobile enterprises, this paper analyzes the present situation, characteristics and shortcomings of domestic automobile enterprises' crisis, and compares the gap between domestic and foreign automobile enterprises' crisis management through case studies. Combined with the development situation and trend of domestic automobile enterprises, this paper expounds the importance of crisis management in modern automobile enterprises, and makes a comparative study on the case of Toyota Motor recall and BYD E6 electric vehicle fire. This paper tries to explore a feasible road of crisis management for automobile enterprises in line with the national conditions of our country. Based on literature review and case analysis, this paper reviews related documents, news reports and the views of experts and scholars, and makes use of multi-disciplinary knowledge, such as management, economics, and so on, and makes a comparative analysis of cases. Strive to ensure the rationality and scientific nature of the study. In view of the special situation of automobile enterprise crisis in our country, the author explores the application of crisis management of automobile enterprise in our country, and innovatively puts forward the strategy of adopting the combination of perfect system and solving problems. Procedures and major crisis prevention and control management. At the same time, it summarizes the practical and feasible practice and skills of crisis management of automobile enterprises in China. The author concludes that China's automobile enterprises should attach importance to the crisis management of enterprises, from the management system, from the allocation of professional personnel, so that enterprises away from the crisis problems. Only by stepping into the forefront of crisis management, can China's automobile industry resist risks, strengthen and expand, and make famous Chinese automobile brands in the world market.
【學(xué)位授予單位】：蘭州理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F272.3;F426.471
本文編號(hào)：2206947
[Abstract]:China's automobile industry has been developing for more than 60 years. During this period, automobile industry has been one of the most influential and striding industries in China's economic reform. The number of Chinese automobile enterprises is almost the sum of all the automobile enterprises in the United States, Japan and Europe, but the Chinese automobile enterprises are still in a situation of small profits and weak brands. There are many reasons for this situation. There is no crisis management experience in Chinese automobile enterprises, every crisis causes harm to the brand, which directly restricts the exertion of the brand benefit of the automobile enterprises in our country, and also hinders the process of quantitative change to qualitative change of the automobile enterprises in our country. In this paper, the current situation of crisis management of automobile enterprises in China is analyzed and studied in the form of comparative case analysis. Starting with the importance of crisis management of automobile enterprises, this paper analyzes the present situation, characteristics and shortcomings of domestic automobile enterprises' crisis, and compares the gap between domestic and foreign automobile enterprises' crisis management through case studies. Combined with the development situation and trend of domestic automobile enterprises, this paper expounds the importance of crisis management in modern automobile enterprises, and makes a comparative study on the case of Toyota Motor recall and BYD E6 electric vehicle fire. This paper tries to explore a feasible road of crisis management for automobile enterprises in line with the national conditions of our country. Based on literature review and case analysis, this paper reviews related documents, news reports and the views of experts and scholars, and makes use of multi-disciplinary knowledge, such as management, economics, and so on, and makes a comparative analysis of cases. Strive to ensure the rationality and scientific nature of the study. In view of the special situation of automobile enterprise crisis in our country, the author explores the application of crisis management of automobile enterprise in our country, and innovatively puts forward the strategy of adopting the combination of perfect system and solving problems. Procedures and major crisis prevention and control management. At the same time, it summarizes the practical and feasible practice and skills of crisis management of automobile enterprises in China. The author concludes that China's automobile enterprises should attach importance to the crisis management of enterprises, from the management system, from the allocation of professional personnel, so that enterprises away from the crisis problems. Only by stepping into the forefront of crisis management, can China's automobile industry resist risks, strengthen and expand, and make famous Chinese automobile brands in the world market.
【學(xué)位授予單位】：蘭州理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F272.3;F426.471
【參考文獻(xiàn)】
相關(guān)期刊論文 前1條
1 郭丕寬;;企業(yè)網(wǎng)絡(luò)危機(jī)管理探析[J];商業(yè)時(shí)代;2009年25期
，本文編號(hào)：2206947
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