內(nèi)蒙古伊泰集團有限公司企業(yè)識別系統(tǒng)研究
發(fā)布時間：2018-08-03 15:50
【摘要】：企業(yè)識別系統(tǒng)作為一種文化構(gòu)建的工具,在企業(yè)文化構(gòu)建和傳播中扮演著非常重要的角色。企業(yè)識別系統(tǒng)通過與企業(yè)文化完美的結(jié)合,從理念、行為、視覺三個方面為企業(yè)宣傳文化做出巨大貢獻。 中外企業(yè),為了統(tǒng)一自己的形象、獲得外部受眾的認可,從而獲得持續(xù)的競爭力,都高度重視企業(yè)識別系統(tǒng)。本文中內(nèi)蒙古伊泰集團有限公司很早便引進企業(yè)識別系統(tǒng)來輔助企業(yè)文化的構(gòu)建,文章對伊泰集團公司的企業(yè)識別系統(tǒng)的應用情況做了詳細的論述,研究了內(nèi)蒙古伊泰集團有限公司的企業(yè)文化中的企業(yè)識別系統(tǒng),即理念識別系統(tǒng),行為識別系統(tǒng)和視覺識別系統(tǒng),進行了分析研究,對企業(yè)識別系統(tǒng)引進過程中的存在的問題進行分析,并作出了針對性的改進建議。
[Abstract]:As a tool of culture construction, enterprise identification system plays a very important role in the construction and dissemination of corporate culture. Through the perfect combination with corporate culture, the enterprise identification system makes great contributions to corporate propaganda culture from three aspects: idea, behavior and vision. Chinese and foreign enterprises attach great importance to the enterprise identification system in order to unify their own image, obtain the recognition of external audience and gain sustained competitiveness. In this paper, Inner Mongolia Yitai Group Co., Ltd. introduced the enterprise identification system to assist the construction of corporate culture, the article discusses the application of the enterprise identification system of the Yitai Group Company in detail. This paper studies the enterprise identification system in the enterprise culture of Inner Mongolia Yitai Group Co., Ltd., which is the concept identification system, the behavior identification system and the visual identification system. This paper analyzes the problems existing in the process of the introduction of enterprise identification system, and makes some suggestions for improvement.
【學位授予單位】：內(nèi)蒙古大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F270;F426.2
本文編號：2162220
[Abstract]:As a tool of culture construction, enterprise identification system plays a very important role in the construction and dissemination of corporate culture. Through the perfect combination with corporate culture, the enterprise identification system makes great contributions to corporate propaganda culture from three aspects: idea, behavior and vision. Chinese and foreign enterprises attach great importance to the enterprise identification system in order to unify their own image, obtain the recognition of external audience and gain sustained competitiveness. In this paper, Inner Mongolia Yitai Group Co., Ltd. introduced the enterprise identification system to assist the construction of corporate culture, the article discusses the application of the enterprise identification system of the Yitai Group Company in detail. This paper studies the enterprise identification system in the enterprise culture of Inner Mongolia Yitai Group Co., Ltd., which is the concept identification system, the behavior identification system and the visual identification system. This paper analyzes the problems existing in the process of the introduction of enterprise identification system, and makes some suggestions for improvement.
【學位授予單位】：內(nèi)蒙古大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F270;F426.2
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，本文編號：2162220
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