【摘要】：項(xiàng)目社會(huì)經(jīng)濟(jì)評(píng)價(jià)是項(xiàng)目管理的重要內(nèi)容,通過對(duì)項(xiàng)目進(jìn)行經(jīng)濟(jì)評(píng)價(jià)、不確定性分析和國(guó)民經(jīng)濟(jì)評(píng)價(jià),可以降低項(xiàng)目運(yùn)營(yíng)風(fēng)險(xiǎn),為決策者提供可靠的投資依據(jù),從而保證項(xiàng)目順利運(yùn)營(yíng)并實(shí)現(xiàn)良好的經(jīng)濟(jì)效益。為了促進(jìn)經(jīng)濟(jì)發(fā)展,提高人民生活水平,濰坊提出了鳶都時(shí)尚服裝城項(xiàng)目的建設(shè),但是,目前很多服裝城項(xiàng)目的經(jīng)濟(jì)效益不佳,低水平重復(fù)建設(shè)導(dǎo)致企業(yè)入不敷出,可見建設(shè)服裝城存在很大的建設(shè)風(fēng)險(xiǎn)和營(yíng)運(yùn)風(fēng)險(xiǎn),因此有必要對(duì)濰坊市鳶都時(shí)尚服裝城項(xiàng)目建設(shè)進(jìn)行社會(huì)經(jīng)濟(jì)評(píng)價(jià)。論文對(duì)項(xiàng)目社會(huì)社會(huì)經(jīng)濟(jì)評(píng)價(jià)的涵義,特點(diǎn)、原則及方法進(jìn)行闡述的基礎(chǔ)上,對(duì)項(xiàng)目社會(huì)經(jīng)濟(jì)評(píng)價(jià)的內(nèi)容和指標(biāo)進(jìn)行分析,將項(xiàng)目評(píng)價(jià)內(nèi)容分為項(xiàng)目財(cái)務(wù)效益評(píng)價(jià)、項(xiàng)目社會(huì)效益評(píng)價(jià)、項(xiàng)目環(huán)境效益評(píng)價(jià)和項(xiàng)目風(fēng)險(xiǎn)性評(píng)價(jià),并針對(duì)每一指標(biāo)內(nèi)容給予詳細(xì)闡述,以便使鳶都時(shí)尚服裝城建設(shè)項(xiàng)目的社會(huì)經(jīng)濟(jì)評(píng)價(jià)能夠順利進(jìn)行。基于以上理論基礎(chǔ)與評(píng)價(jià)方法,論文重點(diǎn)對(duì)鳶都時(shí)尚服裝城項(xiàng)目的社會(huì)經(jīng)濟(jì)評(píng)價(jià)。鳶都時(shí)尚服裝城項(xiàng)目位于濰坊市開發(fā)區(qū)行政、商務(wù)及口岸核心位置,地理位置優(yōu)越,在開發(fā)區(qū)的規(guī)劃中居于重要地位,項(xiàng)目總規(guī)劃占地面積為60855.52 m2,地下建筑面積8000 m2。文章對(duì)本項(xiàng)目的社會(huì)經(jīng)濟(jì)評(píng)價(jià)結(jié)果為：財(cái)務(wù)效益：全部投資內(nèi)部收益率(所得稅后)為14.11%,所得稅后財(cái)務(wù)凈現(xiàn)值為3723萬(wàn)元。本項(xiàng)目全部投資所得稅后的財(cái)務(wù)內(nèi)部收益率均高于8%,財(cái)務(wù)凈現(xiàn)值大于零,項(xiàng)目的財(cái)務(wù)盈利能力滿足要求。社會(huì)效益：項(xiàng)目的建成有助于提高所在地居民收入、吸納勞動(dòng)力、提升生活質(zhì)量；還將吸引大量的商業(yè)金融企業(yè)的入住,增加濰坊濱海經(jīng)濟(jì)開發(fā)區(qū)的財(cái)政稅收。環(huán)境效益：項(xiàng)目的建成有助改善項(xiàng)目周邊的環(huán)境景觀,極大地改善區(qū)域面貌；城市街景通視效果的改善,可以提升城城市品位,改善區(qū)域人居環(huán)境。但是由于國(guó)內(nèi)89%的服裝城項(xiàng)目缺乏高水平的總體規(guī)劃,低水平重復(fù)建設(shè)項(xiàng)目眾多,往往導(dǎo)致開發(fā)企業(yè)入不敷出,進(jìn)行服裝城項(xiàng)目也存在很大的建設(shè)風(fēng)險(xiǎn)和營(yíng)運(yùn)風(fēng)險(xiǎn)。本文的研究為鳶都時(shí)尚服裝城項(xiàng)目提供了有意義的參考價(jià)值。
[Abstract]:Project social and economic evaluation is an important part of project management. Through economic evaluation, uncertainty analysis and national economic evaluation, project operation risk can be reduced and reliable investment basis can be provided for decision makers. In order to ensure the smooth operation of the project and achieve good economic benefits. In order to promote economic development and improve people's living standards, Weifang proposed the construction of the Kite du fashion clothing city project. However, at present, the economic benefits of many clothing city projects are not good, and the low level of repeated construction results in enterprises living beyond their means. Therefore, it is necessary to evaluate the construction of fashion clothing city project in Weifang city. On the basis of expounding the meaning, characteristics, principles and methods of the social and economic evaluation of the project, this paper analyzes the contents and indicators of the social and economic evaluation of the project, and divides the content of the evaluation of the project into the evaluation of the financial benefits of the project. The social benefit evaluation, the environmental benefit evaluation and the project risk evaluation of the project are described in detail in order to make the social and economic evaluation of the construction project of Kite fashion clothing city go on smoothly. Based on the above theoretical basis and evaluation methods, this paper focuses on the social and economic evaluation of the Kite fashion clothing city project. Kite du fashion clothing city project is located in the administrative, commercial and port core position of Weifang development zone. It occupies an important position in the planning of the development zone. The total planning area of the project is 60855.52 m2, and the underground building area is 8000 m2. The social and economic evaluation results of this project are as follows: financial benefit: total investment internal rate of return (after income tax) is 14.11 and financial net present value after income tax is 37.23 million yuan. After all the investment income tax, the financial internal rate of return is higher than 8, the financial net present value is greater than zero, and the financial profitability of the project meets the requirements. Social benefits: the completion of the project will help to improve local residents' income, absorb labor force, improve the quality of life; will also attract a large number of commercial and financial enterprises to stay, increase the Weifang Binhai Economic Development Zone of the financial and tax. Environmental benefits: the completion of the project will help to improve the environmental landscape around the project and greatly improve the regional outlook. However, due to the lack of high-level overall planning for 89% of the garment city projects in China, and the large number of low level repeated construction projects, the development enterprises often live beyond their means, and there are also great construction risks and operational risks for clothing city projects. The research in this paper has provided the meaningful reference value for the Kite fashion clothing city project.
【學(xué)位授予單位】：中國(guó)海洋大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F426.86;F272.5

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