本文選題：上海市基礎工程有限公司 + SWOT分析　； 參考：《上海交通大學》2013年碩士論文

【摘要】：20世紀90年代初期,隨著我國社會主義市場經(jīng)濟體系的初步建立,企業(yè)戰(zhàn)略管理受到國內企業(yè)經(jīng)營者的普遍關注和重視,成為企業(yè)管理的重要內容。實踐證明,無論是國外還是國內,成功企業(yè)均源自于適合其產(chǎn)品與資源的發(fā)展戰(zhàn)略,而失敗企業(yè)又無一例外地歸結于戰(zhàn)略選擇的失誤。戰(zhàn)略管理理論與應用已成為現(xiàn)代企業(yè)管理研究的重點。本人試圖以戰(zhàn)略管理理論為指導,對長期就職的上海市基礎工程有限公司發(fā)展戰(zhàn)略進行研究,旨在通過戰(zhàn)略管理理論與實踐相結合的探索,使處于發(fā)展瓶頸期的上海市基礎工程有限公司在瞬息萬變的外部環(huán)境下,能夠準確識別外部機會與威脅以及自身的優(yōu)勢和劣勢,最大限度地趨利避害、揚長避短,找準企業(yè)發(fā)展方向和市場定位,不斷增強核心競爭能力,實現(xiàn)持續(xù)協(xié)調發(fā)展。本文由以下五部分構成。第一章對作為專業(yè)施工企業(yè)的上海市基礎工程有限公司發(fā)展現(xiàn)狀(包括公司業(yè)務與資產(chǎn)狀況、組織結構與人力資源狀況、裝備與技術狀況)、企業(yè)發(fā)展歷程、公司經(jīng)營理念與企業(yè)文化、公司面臨的問題和挑戰(zhàn)等進行了簡要介紹。第二章應用PEST分析框架對上海市基礎工程有限公司的外部環(huán)境進行了深入探討,并分別對公司主要專業(yè)領域和專業(yè)技術的市場競爭狀況進行了詳細分析,然后運用波特五力模型對上海市基礎工程有限公司的現(xiàn)有競爭者、潛在進入者、替代品、供應商的議價能力及購買方的議價能力等行業(yè)競爭要素進行了比較分析。第三章運用SWOT框架對上海市基礎工程有限公司優(yōu)勢與劣勢、面對的外部機會與威脅進行了詳細的分析,并進行了SWOT分析小結。第四章結合邁克爾·波特提出的三種基本競爭戰(zhàn)略:成本領先戰(zhàn)略、差別化戰(zhàn)略和集中專業(yè)化戰(zhàn)略,根據(jù)對公司環(huán)境現(xiàn)狀的分析和對未來發(fā)展趨勢的預測,將上海市基礎工程有限公司戰(zhàn)略確定為集中專業(yè)化戰(zhàn)略,并在此基礎上提出了上海市基礎工程有限公司今后發(fā)展的戰(zhàn)略目標。第五章探討了發(fā)展戰(zhàn)略的對策措施,提出了實施公司發(fā)展戰(zhàn)略,實現(xiàn)公司戰(zhàn)略目標的主要任務和主要措施,從而形成了上海市基礎工程有限公司戰(zhàn)略體系的基本構架。筆者認為只要上海市基礎工程有限公司能夠有效實施其發(fā)展戰(zhàn)略,堅定不移地走“做專做強”發(fā)展道路,并根據(jù)內外部環(huán)境的變化趨勢,適時調整和完善發(fā)展戰(zhàn)略,上海市基礎工程有限公司完全能夠再創(chuàng)輝煌,實現(xiàn)公司的持續(xù)發(fā)展。
[Abstract]:In the early 1990s, with the initial establishment of the socialist market economy system in our country, the strategic management of enterprises was paid more and more attention by the managers of domestic enterprises and became an important part of the management of enterprises. Practice has proved that successful enterprises come from the development strategy suitable for their products and resources both at home and abroad, and the failure enterprises all come down to the mistakes of strategic choice. The theory and application of strategic management have become the focus of modern enterprise management research. Under the guidance of strategic management theory, I try to study the development strategy of Shanghai Foundation Engineering Co., Ltd., which has been employed for a long time, aiming to explore the combination of strategic management theory and practice. Under the rapidly changing external environment, Shanghai Foundation Engineering Co., Ltd., which is in the bottleneck period of development, can accurately identify the external opportunities and threats as well as its own strengths and weaknesses, maximize its advantages and avoid its disadvantages, and promote its strengths and weaknesses. Find out the development direction and market orientation of enterprises, enhance core competitive ability and realize sustainable and coordinated development. This article consists of the following five parts. The first chapter is about the development status of Shanghai Foundation Engineering Co., Ltd as a professional construction enterprise (including company business and assets, organizational structure and human resources, equipment and technology, enterprise development process, Business philosophy and corporate culture, problems and challenges faced by the company were briefly introduced. In the second chapter, the external environment of Shanghai Foundation Engineering Co., Ltd. is deeply discussed by using the PEST analysis framework, and the market competition situation of the main professional fields and specialized technology of the company is analyzed in detail. Then the author makes a comparative analysis of the existing competitors, potential entrants, substitutes, suppliers' bargaining power and the buyer's bargaining power of Shanghai Foundation Engineering Co., Ltd by using Porter's five-force model. The third chapter analyzes the strengths and weaknesses of Shanghai Foundation Engineering Co., Ltd., the external opportunities and threats faced by Shanghai Foundation Engineering Co., Ltd., using the framework of SWOT, and makes a summary of SWOT analysis. The fourth chapter combines Michael Porter's three basic competitive strategies: cost leading strategy, differentiation strategy and centralized specialization strategy, according to the analysis of the current situation of the company environment and the forecast of the future development trend. The strategy of Shanghai Foundation Engineering Co., Ltd. is defined as the strategy of centralization and specialization, and the strategic goal of the future development of Shanghai Foundation Engineering Co., Ltd is put forward. The fifth chapter discusses the countermeasures of the development strategy, puts forward the main tasks and measures to implement the development strategy of the company and realizes the strategic goal of the company, thus forming the basic framework of the strategic system of Shanghai Foundation Engineering Co., Ltd. The author thinks that as long as Shanghai Foundation Engineering Co., Ltd. can effectively implement its development strategy, firmly take the road of "doing special and strengthening", and according to the changing trend of internal and external environment, timely adjust and perfect the development strategy. Shanghai Foundation Engineering Co., Ltd. can create brilliance again, realize the sustainable development of the company.
【學位授予單位】：上海交通大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F426.92;F272

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