本文選題：雅昌集團 + 藝術(shù)印刷　； 參考：《蘭州大學》2013年碩士論文

【摘要】：在我國為數(shù)眾多的印刷業(yè)企業(yè)中,大部分企業(yè)缺乏核心競爭優(yōu)勢,印刷企業(yè)之間同質(zhì)化現(xiàn)象較為嚴重。在全球印刷產(chǎn)業(yè)鏈中,我們的印刷企業(yè)長期處于末端,無法取得技術(shù)、品牌所帶來的高額附加價值。 深圳雅昌集團成立于1993年。至今為止,雅昌一直不斷開發(fā)先進的科學技術(shù),改革管理模式,創(chuàng)新經(jīng)營方式,努力開拓,弘揚民族文化,振興民族印刷事業(yè),為中國印刷藝術(shù)市場提供全面的服務(wù),成為中國新經(jīng)濟文化產(chǎn)業(yè)的開拓者。雅昌集團在印制中國藝術(shù)品的拍賣圖錄上獨占鰲頭,占據(jù)國內(nèi)絕大多數(shù)(95%以上)的市場份額。雅昌集團將自身定位為一家藝術(shù)企業(yè),將傳統(tǒng)的印刷行業(yè)演變成以藝術(shù)品數(shù)字資產(chǎn)為核心的文化產(chǎn)業(yè),這是雅昌商業(yè)模式的成功創(chuàng)新。同時,以科技文化融合為實現(xiàn)手段,雅昌的品牌戰(zhàn)略無疑可以成為國內(nèi)印刷行業(yè)改革的版樣。雅昌的產(chǎn)業(yè)轉(zhuǎn)型、商業(yè)模式創(chuàng)新、藝術(shù)品牌的升級之路是成功的,本文就上述內(nèi)容進行深入的研究,并結(jié)合企業(yè)戰(zhàn)略理論對雅昌集團的成功進行剖析。雅昌集團的成功對于我國眾多印刷企業(yè)有著極大的借鑒意義,對雅昌集團的發(fā)展歷程進行深入的研究與分析,可以為我國印刷行業(yè)在企業(yè)發(fā)展戰(zhàn)略的制定上有著較大的幫助。
[Abstract]:In the large number of printing enterprises in our country, most enterprises lack the core competitive advantage, and the homogeneity among printing enterprises is serious. In the global printing industry chain, our printing enterprises have been at the end for a long time, unable to obtain the high value added by the technology and brand. Shenzhen Yachang Group was founded in 1993. Up to now, Yachang has been continuously developing advanced science and technology, reforming the management mode, innovating management methods, striving to open up and carry forward the national culture, revitalizing the national printing industry, and providing comprehensive services for the Chinese printing art market. To become the pioneer of China's new economic and cultural industry. Yachang Group dominates the production of Chinese art auctions, accounting for more than 95 percent of the domestic market. Yachang Group regards itself as an art enterprise and evolves the traditional printing industry into a cultural industry with digital assets as its core. This is a successful innovation of Yachang's business model. At the same time, with the integration of science, technology and culture as the means, Yachang's brand strategy can undoubtedly become the model of domestic printing industry reform. The industrial transformation of Yachang, the innovation of business model and the upgrading of art brand are successful. This paper makes an in-depth study on the above contents, and analyzes the success of Yachang Group based on the theory of enterprise strategy. The success of Yachang Group has great significance for reference to many printing enterprises in our country. The deep research and analysis on the development course of Yachang Group can be of great help to the development strategy of printing industry in our country.
【學位授予單位】：蘭州大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F273.2;F426.84

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