本文選題：企業(yè)社會(huì)責(zé)任競(jìng)爭(zhēng)力 + 企業(yè)社會(huì)責(zé)任��； 參考：《西南大學(xué)》2013年碩士論文

【摘要】：隨著近期我國(guó)食品安全事故的頻頻曝光,一些為大家所熟知的食品企業(yè)深陷事件其中,不得不讓消費(fèi)者開(kāi)始擔(dān)憂中國(guó)的食品安全問(wèn)題,并造成消費(fèi)者對(duì)食品企業(yè)的信任危機(jī)。在這種背景下,政府、企業(yè)及消費(fèi)者對(duì)企業(yè)履行社會(huì)責(zé)任的呼聲越來(lái)越高,國(guó)際社會(huì)的廣泛關(guān)注及企業(yè)利益相關(guān)者的廣泛認(rèn)可,促使企業(yè)履行社會(huì)責(zé)任從單純的投入公益活動(dòng)轉(zhuǎn)變?yōu)樘嵘髽I(yè)的競(jìng)爭(zhēng)優(yōu)勢(shì),促進(jìn)企業(yè)的可持續(xù)發(fā)展。從而產(chǎn)生了本文定義的企業(yè)社會(huì)責(zé)任競(jìng)爭(zhēng)力,即把企業(yè)履行社會(huì)責(zé)任的能力看成企業(yè)的社會(huì)責(zé)任競(jìng)爭(zhēng)力。然而,在我國(guó)當(dāng)前企業(yè)社會(huì)責(zé)任發(fā)展不足的情況下,如何建立一套可行性強(qiáng)的方法來(lái)提升和管理食品企業(yè)的社會(huì)責(zé)任競(jìng)爭(zhēng)力,使其更好推動(dòng)食品企業(yè)的可持續(xù)發(fā)展,成為我國(guó)急需解決的問(wèn)題。本文認(rèn)為,構(gòu)建食品企業(yè)社會(huì)責(zé)任競(jìng)爭(zhēng)力評(píng)價(jià)指標(biāo)體系,可以有效評(píng)價(jià)食品企業(yè)履行社會(huì)責(zé)任的狀況,并將社會(huì)責(zé)任轉(zhuǎn)化為企業(yè)的競(jìng)爭(zhēng)力。 本文首先對(duì)國(guó)內(nèi)外關(guān)于企業(yè)社會(huì)責(zé)任及企業(yè)競(jìng)爭(zhēng)力的文獻(xiàn)進(jìn)行了梳理,了解了企業(yè)社會(huì)責(zé)任的相關(guān)爭(zhēng)議,企業(yè)社會(huì)責(zé)任的形成機(jī)制,企業(yè)社會(huì)責(zé)任與企業(yè)競(jìng)爭(zhēng)力的關(guān)系等相關(guān)內(nèi)容,對(duì)相關(guān)研究概念作了界定,并分析了企業(yè)社會(huì)責(zé)任競(jìng)爭(zhēng)力的影響因素及分析框架,并分析了國(guó)內(nèi)外對(duì)企業(yè)社會(huì)責(zé)任指標(biāo)體系的研究,為后面構(gòu)建食品企業(yè)社會(huì)責(zé)任競(jìng)爭(zhēng)力評(píng)價(jià)指標(biāo)體系打下了基礎(chǔ)。然后對(duì)我國(guó)食品企業(yè)履行社會(huì)責(zé)任的現(xiàn)狀進(jìn)行了分析,研究了現(xiàn)行食品企業(yè)社會(huì)責(zé)任的標(biāo)準(zhǔn)和我國(guó)食品企業(yè)缺失社會(huì)責(zé)任的表現(xiàn),并對(duì)我國(guó)食品企業(yè)缺失社會(huì)責(zé)任的原因進(jìn)行了探討。接著分析了企業(yè)社會(huì)責(zé)任競(jìng)爭(zhēng)力的實(shí)現(xiàn)機(jī)理,又在上述研究的基礎(chǔ)上構(gòu)建了食品企業(yè)社會(huì)責(zé)任競(jìng)爭(zhēng)力的評(píng)價(jià)指標(biāo)體系,在指標(biāo)的選取上應(yīng)用了專家篩選法,并用層次分析法對(duì)食品企業(yè)社會(huì)責(zé)任競(jìng)爭(zhēng)力評(píng)價(jià)指標(biāo)體系的指標(biāo)進(jìn)行了權(quán)重計(jì)算,得出了各自的權(quán)重。最后對(duì)我國(guó)著名乳制品企業(yè)伊利集團(tuán)進(jìn)行了案例分析,評(píng)價(jià)了其社會(huì)責(zé)任競(jìng)爭(zhēng)力,提出了一些對(duì)伊利集團(tuán)履行社會(huì)責(zé)任的建議。
[Abstract]:With the recent frequent exposure of food safety accidents in China, some well-known food enterprises have been involved in these incidents, which forced consumers to begin to worry about China's food safety problems, and to create a crisis of consumer trust in food enterprises. In this context, governments, businesses and consumers are becoming increasingly vocal about corporate social responsibility, the international community is widely concerned and corporate stakeholders are widely recognized. In order to promote the sustainable development of enterprises, the social responsibility of enterprises should be changed from simply investing in public welfare activities to promoting the competitive advantages of enterprises. Thus, the corporate social responsibility competitiveness is defined in this paper, that is, the enterprise's ability to fulfill social responsibility is regarded as the enterprise's social responsibility competitiveness. However, under the circumstance of insufficient development of corporate social responsibility in our country, how to establish a set of feasible methods to promote and manage the competitiveness of food enterprises' social responsibility, so as to promote the sustainable development of food enterprises. Become the problem that our country urgently needs to solve. This paper holds that the evaluation index system of the social responsibility competitiveness of food enterprises can effectively evaluate the performance of social responsibility of food enterprises and transform social responsibility into the competitiveness of enterprises. In this paper, firstly, the literature on corporate social responsibility and corporate competitiveness at home and abroad has been combed, and the related disputes of corporate social responsibility and the formation mechanism of corporate social responsibility have been understood. The relationship between corporate social responsibility (CSR) and enterprise competitiveness is defined, and the influencing factors and analytical framework of CSR competitiveness are analyzed. The research on CSR index system at home and abroad is analyzed, which lays a foundation for the establishment of CSR competitiveness evaluation index system for food enterprises. Then it analyzes the current situation of Chinese food enterprises to fulfill their social responsibility, and studies the standards of current food enterprises' social responsibility and the performance of our food enterprises' lack of social responsibility. The reasons for the lack of social responsibility of food enterprises in China are also discussed. Then it analyzes the realization mechanism of corporate social responsibility competitiveness, and constructs the evaluation index system of food enterprise social responsibility competitiveness on the basis of the above research, and applies the expert screening method in the selection of indicators. The weight of the index system of evaluating the social responsibility competitiveness of food enterprises is calculated by analytic hierarchy process (AHP), and their respective weights are obtained. Finally, the paper analyzes the case of Yili Group, a famous dairy enterprise in China, evaluates its social responsibility competitiveness, and puts forward some suggestions for Yili Group to fulfill its social responsibility.
【學(xué)位授予單位】：西南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F270;F426.82

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