本文選題：汽車經(jīng)銷商 + 網(wǎng)絡(luò)營銷　； 參考：《農(nóng)村經(jīng)濟(jì)與科技》2017年18期

【摘要】：在互聯(lián)網(wǎng)技術(shù)高度普及的今天,我國的汽車營銷環(huán)境發(fā)生了較大的變化,眾多汽車經(jīng)銷商都采用網(wǎng)絡(luò)營銷的方式來占據(jù)市場。面對這樣的環(huán)境如何利用網(wǎng)絡(luò)營銷策略得到消費者的接受和認(rèn)可,是我國汽車經(jīng)銷商面臨的重要課題。汽車經(jīng)銷商與汽車生產(chǎn)廠家不同,是直接面對消費者,為消費者提供服務(wù)的重要環(huán)節(jié),汽車經(jīng)銷商和消費者之間的互動情況直接影響消費者對該汽車品牌的滿意度和認(rèn)可度。在消費者需求日益多元化的今天,傳統(tǒng)的營銷方式已經(jīng)不能滿足消費者對汽車的需求,所以探討汽車經(jīng)銷商的網(wǎng)絡(luò)營銷策略,提出合理建議對于我國汽車經(jīng)銷商的發(fā)展來說,具有重要意義。
[Abstract]:Nowadays, with the popularity of Internet technology, the automobile marketing environment of our country has changed greatly. Many automobile dealers use the way of network marketing to occupy the market. In the face of this environment, how to make use of the network marketing strategy to get the acceptance and recognition of consumers is an important subject facing the automobile dealers in our country. The automobile dealer is different from the automobile manufacturer, is directly faces the consumer, provides the service for the consumer important link, the automobile dealer and the consumer interaction situation directly affects the consumer to the automobile brand satisfaction and the recognition. In today's increasingly diversified consumer demand, the traditional marketing methods can no longer meet the needs of the consumer for cars, so discuss the network marketing strategy of automobile dealers, and put forward reasonable suggestions for the development of automobile dealers in China. It is of great significance.
【作者單位】： 長沙職業(yè)技術(shù)學(xué)院;
【分類號】：F274;F426.471

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