發(fā)布時間：2018-05-15 16:14

  本文選題：重型卡車 + 市場需求��； 參考：《華東政法大學(xué)》2013年碩士論文

【摘要】：國內(nèi)重型卡車行業(yè)，起步較晚，但發(fā)展快。2010年年銷量已經(jīng)達(dá)到100萬輛，，但隨著2012年中國經(jīng)濟(jì)持續(xù)滑坡，市場需求急劇下滑。首先，本文通過對宏觀經(jīng)濟(jì)環(huán)境及細(xì)分市場的深入分析，結(jié)合單根檢驗、格蘭杰因果檢驗等方法來確定影響國內(nèi)重型卡車市場需求的主要因素，并預(yù)期未來市場的需求；其次，在對市場影響因素充分了解的基礎(chǔ)上，通過PEST模型和SCP研究范式，對該行業(yè)進(jìn)行系統(tǒng)且深入的分析；再次，對上述的研究進(jìn)行歸納總結(jié)，從而發(fā)現(xiàn)我國重型卡車行業(yè)未來的增長潛力巨大，該行業(yè)目前是一個低寡占型的寡頭壟斷市場，未來競爭我國重型卡車行業(yè)的焦點(diǎn)將集中在新能源、新技術(shù)和重型化等方面。 通過對我國重型卡車行業(yè)的研究，本論文最終得出以下七條結(jié)論：（1）我國重型卡車市場受國內(nèi)零售商品銷售額、煤炭消費(fèi)量、進(jìn)出口貿(mào)易額和0#柴油的價格四大主要因素影響；（2）預(yù)計2013年年銷量為73萬輛，未來市場的增長潛力顯著；（3）國內(nèi)重型卡車行業(yè)在排放標(biāo)準(zhǔn)和發(fā)動機(jī)技術(shù)方面與國外差距較大；（4）通過市場集中度的絕對指標(biāo)CRn和相對指標(biāo)HHI對比分析發(fā)現(xiàn)我國重型卡車行業(yè)是一個低寡占型寡頭壟斷行業(yè)；（5）目前國內(nèi)重型卡車行業(yè)主要面臨政策、技術(shù)升級、售后服務(wù)系統(tǒng)完善和國際企業(yè)入侵四方面的壓力；（6）天然氣重卡和海外市場將成為未來的兩大增長點(diǎn)；（7）中國重汽需要在技術(shù)研發(fā)、人才培養(yǎng)和最新政策把握方面進(jìn)行更多的努力。
[Abstract]:The domestic heavy-duty truck industry, which started late but grew fast, sold 1 million vehicles a year in 2010, but demand fell sharply as China's economy continued to slump in 2012. First of all, through the in-depth analysis of the macroeconomic environment and market segments, combined with the single root test, Granger causality test and other methods to determine the main factors affecting the domestic heavy truck market demand, and anticipate the future market demand; secondly, On the basis of the full understanding of the market factors, through the PEST model and SCP research paradigm, the industry is systematically and deeply analyzed. Thirdly, the above research is summarized. It is found that the future growth potential of heavy truck industry in China is huge, which is a low oligopoly market at present. The focus of future competition for heavy truck industry in China will be new energy, new technology and heavy duty. Through the research on heavy truck industry in China, this paper finally draws the following seven conclusions: 1) China heavy truck market receives domestic retail merchandise sales and coal consumption. The trade volume of imports and exports and the price of diesel oil of 0# are the four main factors affecting the sales of 730000 vehicles in 2013. The growth potential of the future market is significant (3) the domestic heavy-duty truck industry has a big gap with foreign countries in emission standards and engine technology. (4) through the comparative analysis of the absolute index CRn and the relative index HHI of market concentration, it is found that the heavy duty in China is heavy duty. Truck industry is a low oligopoly industry. Technological upgrading, perfect after-sales service system and international enterprise invasion are four aspects of pressure: natural gas truck and overseas market will become two major growth points in the future. China heavy truck needs to be in technology research and development. Personnel training and the latest policy grasp to carry out more efforts.
【學(xué)位授予單位】：華東政法大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F426.472

【參考文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 馮旭;雷諾卡車在中國重型汽車市場的營銷策略研究[D];天津大學(xué);2006年

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