本文選題：日用瓷 + 設(shè)計(jì)��； 參考：《中國(guó)藝術(shù)研究院》2013年碩士論文

【摘要】：本文采用結(jié)合文獻(xiàn)梳理研究方法,對(duì)唐山日用瓷的發(fā)展歷程進(jìn)行了大量實(shí)地考察與資料的搜集,并對(duì)其發(fā)展沿革及現(xiàn)狀進(jìn)行了考察與梳理。在此基礎(chǔ)上,本文對(duì)唐山日用瓷企業(yè)應(yīng)如何走出難關(guān),如何重視品牌和設(shè)計(jì),以及政府與企業(yè)應(yīng)如何使唐山日用瓷再獲往日輝煌等問(wèn)題進(jìn)行了深入探討及研究。 唐山市地處環(huán)渤海灣中心地帶,臨近中國(guó)首都北京,是中國(guó)一個(gè)重要沿海港口城市和重要的交通樞紐城市,同時(shí)又是近代工業(yè)的搖籃,具有“北方瓷都”、“第二個(gè)景德鎮(zhèn)”的稱號(hào),是中國(guó)最先發(fā)明骨質(zhì)瓷的工業(yè)城市。曾經(jīng)的唐山日用瓷從設(shè)計(jì)到產(chǎn)量在國(guó)內(nèi)外都是佼佼者,為新中國(guó)成立時(shí)期中國(guó)換取外匯起到了重要的作用。但近十年來(lái)由于國(guó)家政策的影響,企業(yè)私有化以及設(shè)備和技術(shù)落后等原因,造成現(xiàn)在的唐山日用瓷企業(yè)處于低迷期。大多數(shù)公司還未意識(shí)到設(shè)計(jì)的重要性,更多地采取加工生產(chǎn)和價(jià)格戰(zhàn)等方法。這就使得唐山日用瓷企業(yè)只能維持低質(zhì)量運(yùn)營(yíng)狀態(tài),也讓人對(duì)唐山日用瓷的未來(lái)?yè)?dān)憂。 針對(duì)這一系列問(wèn)題,筆者認(rèn)為如果要扭轉(zhuǎn)當(dāng)下唐山日用瓷的局面,必須注重設(shè)計(jì)、品牌的發(fā)展以及企業(yè)的宣傳等方面工作的開(kāi)展。而注重設(shè)計(jì),不能是盲目的想象及抄襲,要針對(duì)一定的客戶群體和唐山地區(qū)本土文化來(lái)設(shè)計(jì),要注意市場(chǎng)調(diào)查,關(guān)注世界時(shí)尚界的引領(lǐng)動(dòng)向,拓展產(chǎn)品中的文化內(nèi)涵,注意品牌效應(yīng),以此來(lái)提高產(chǎn)品的附加值。同時(shí)應(yīng)該定位唐山日用瓷的檔次。其骨質(zhì)瓷瓷質(zhì)細(xì)膩通透,器型美觀典雅,彩面潤(rùn)澤光亮,應(yīng)屬高檔瓷器。因此,唐山應(yīng)針對(duì)白領(lǐng)和高收入群體,重新調(diào)整自己的產(chǎn)品結(jié)構(gòu),針對(duì)國(guó)內(nèi)外的市場(chǎng)改變舊有的營(yíng)銷理念,走高檔瓷之路。同時(shí)唐山政府和企業(yè)領(lǐng)導(dǎo)需要改變傳統(tǒng)的經(jīng)營(yíng)方式政策來(lái)扭轉(zhuǎn)唐山日用瓷現(xiàn)在的局面,這是未來(lái)唐山日用瓷再創(chuàng)輝煌的必經(jīng)之路,也是未來(lái)唐山日用瓷成為中國(guó)精品瓷和出口瓷的唯一途徑。企業(yè)應(yīng)該從樹(shù)立企業(yè)品牌文化、注重設(shè)計(jì)和產(chǎn)品研發(fā)、重視設(shè)備的更新和技術(shù)的再創(chuàng)新、加強(qiáng)對(duì)員工的培養(yǎng)等方面進(jìn)行調(diào)整。而政府則應(yīng)該在支持企業(yè)的同時(shí),關(guān)注創(chuàng)建唐山的城市陶瓷文化,將唐山瓷博會(huì)國(guó)際化,并辦好唐山院校陶瓷教育,為企業(yè)的發(fā)展提供人才儲(chǔ)備。唯有企業(yè)和政府聯(lián)合,唐山日用瓷才能重現(xiàn)往日的輝煌。
[Abstract]:In this paper, a great deal of field investigation and data collection are carried out on the development course of Tangshan daily porcelain, and the development history and present situation of Tangshan daily porcelain are investigated and combed by the method of combing the literature. On this basis, this paper makes a deep discussion and research on how Tangshan daily porcelain enterprises should get out of the difficulties, how to attach importance to the brand and design, and how the government and enterprises should make Tangshan daily porcelain get the former glory again. Located in the center of Bohai Bay, Tangshan is near the Chinese capital, Beijing. It is an important coastal port city and an important transportation hub city in China. It is also the cradle of modern industry and has the "Northern porcelain Capital." The title of "the second Jingdezhen" is the first industrial city in China to invent bone porcelain. Tangshan daily porcelain from design to production are outstanding both at home and abroad, for the founding of new China China played an important role in foreign exchange. However, due to the influence of national policies, privatization of enterprises and backward equipment and technology in the past decade, the present Tangshan daily porcelain enterprises are in a downturn. Most companies are not aware of the importance of design and adopt more manufacturing and price warfare methods. This makes Tangshan daily porcelain enterprises can only maintain a low-quality operating state, but also for the future of Tangshan porcelain concerns. In view of this series of problems, the author thinks that if we want to reverse the situation of Tangshan daily porcelain, we must pay attention to the development of design, brand development and enterprise propaganda and so on. The focus on design should not be blindly imagined and copied. It should be designed for certain customer groups and local culture in Tangshan. Attention should be paid to market research, to the leading trends in the world fashion world, and to the expansion of cultural connotations in the products. Pay attention to brand effect, in order to improve the added value of products. At the same time, we should locate the grade of Tangshan daily porcelain. Its bone porcelain delicate and transparent, beautiful and elegant instrumental, color surface lustre, should belong to high-grade porcelain. Therefore, Tangshan should be aimed at white-collar and high-income groups, readjust its product structure, change its old marketing concept and take the road of high-grade porcelain to the domestic and foreign market. At the same time, the Tangshan government and enterprise leaders need to change the traditional management policy to reverse the present situation of Tangshan daily porcelain, which is the only way for Tangshan daily porcelain to re-create brilliance in the future. It is also the only way for Tangshan daily porcelain to become China's fine porcelain and export porcelain. Enterprises should set up corporate brand culture, pay attention to design and product research and development, attach importance to the renewal of equipment and technology, strengthen the training of employees and so on. While supporting the enterprises, the government should pay attention to the creation of Tangshan city ceramic culture, internationalize the Tangshan porcelain Expo, and run the ceramic education in Tangshan colleges and universities to provide talents for the development of enterprises. Only when enterprises and government unite, can Tangshan daily-use porcelain be able to recreate its former splendor.
【學(xué)位授予單位】：中國(guó)藝術(shù)研究院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F426.721

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