本文選題：市場導(dǎo)向　切入點：技術(shù)導(dǎo)向　出處：《西安工程大學(xué)》2013年碩士論文

【摘要】：伴隨著全球知識經(jīng)濟的一體化進程以及近年來中國經(jīng)濟的快速發(fā)展，致使國內(nèi)紡織服裝企業(yè)面臨的市場環(huán)境更加復(fù)雜多變。紡織服裝企業(yè)面臨著成熟市場高競爭強度以及動蕩的市場環(huán)境，企業(yè)該如何調(diào)整和整合其戰(zhàn)略導(dǎo)向，提高組織學(xué)習(xí)進程繼而促進企業(yè)績效提升，已經(jīng)成了紡織服裝企業(yè)面臨的重要戰(zhàn)略規(guī)劃問題。 基于上述問題以及企業(yè)實際的需要，本文通過對相關(guān)理論的歸納和分析，構(gòu)建了“戰(zhàn)略導(dǎo)向一組織學(xué)習(xí)一企業(yè)績效”的概念模型并提出相應(yīng)假設(shè)，然后綜合運用理論研究、調(diào)研訪談、實證分析等研究方法及SPSS17.0統(tǒng)計軟件，依次回答以下幾個研究問題：(1)紡織服裝企業(yè)主要具有哪些戰(zhàn)略導(dǎo)向，他們對企業(yè)績效有怎樣的影響？(2)紡織服裝企業(yè)組織學(xué)習(xí)及其各維度對企業(yè)績效的影響是怎樣的？(3)紡織服裝企業(yè)戰(zhàn)略導(dǎo)向?qū)M織學(xué)習(xí)的影響是怎樣的？(4)不同的戰(zhàn)略導(dǎo)向會傾向于怎樣的組織學(xué)習(xí)進而對企業(yè)績效產(chǎn)生影響？ 在上述四個問題的研究過程中，形成的主要創(chuàng)新性工作及其結(jié)論可以歸納為以下兩個方面： (1)本文以戰(zhàn)略導(dǎo)向的相關(guān)理論為出發(fā)點，結(jié)合組織學(xué)習(xí)的研究成果，剖析了紡織服裝企業(yè)背景下戰(zhàn)略導(dǎo)向?qū)ζ髽I(yè)績效的影響，創(chuàng)新性地構(gòu)建了組織學(xué)習(xí)作為中間變量的戰(zhàn)略導(dǎo)向?qū)ζ髽I(yè)績效影響的概念模型，并提出了相應(yīng)的研究假設(shè)。該模型中戰(zhàn)略導(dǎo)向劃分為市場導(dǎo)向和技術(shù)導(dǎo)向兩個維度，其中市場導(dǎo)向包括顧客導(dǎo)向和競爭者導(dǎo)向；組織學(xué)習(xí)包括學(xué)習(xí)承諾、分享愿景以及開放心智三個維度。 (2)在實證研究方面，提出并驗證了市場導(dǎo)向、技術(shù)導(dǎo)向、組織學(xué)習(xí)對企業(yè)績效產(chǎn)生的顯著正相關(guān)關(guān)系，與市場導(dǎo)向相比，技術(shù)導(dǎo)向?qū)ζ髽I(yè)績效的相對影響力更大，，這是因為紡織服裝企業(yè)普遍擁有較高市場導(dǎo)向程度的背景下，技術(shù)導(dǎo)向成為提升企業(yè)績效的關(guān)鍵因素；同時驗證了市場導(dǎo)向、技術(shù)導(dǎo)向?qū)M織學(xué)習(xí)產(chǎn)生的正相關(guān)關(guān)系，最終驗證了組織學(xué)習(xí)在戰(zhàn)略導(dǎo)向與企業(yè)績效之間的中介作用，其中市場導(dǎo)向主要通過分享愿景對企業(yè)績效產(chǎn)生影響，技術(shù)導(dǎo)向主要通過分享愿景與開放心智對企業(yè)績效產(chǎn)生影響，為今后紡織服裝企業(yè)制定具體戰(zhàn)略規(guī)劃以及戰(zhàn)略規(guī)劃的具體實施提供依據(jù)。
[Abstract]:With the integration of global knowledge economy and the rapid development of Chinese economy in recent years, the domestic textile and garment enterprises are facing a more complex and changeable market environment.Textile and garment enterprises are faced with the mature market with high competition intensity and turbulent market environment. How to adjust and integrate their strategic orientation to improve the organizational learning process and then promote the performance of enterprises.Has become the textile clothing enterprise faces the important strategic planning question.Based on the above problems and the actual needs of enterprises, this paper, through the induction and analysis of relevant theories, constructs a conceptual model of "strategic orientation, organizational learning and enterprise performance" and puts forward the corresponding assumptions, and then makes a comprehensive application of the theoretical research.Research interviews, empirical analysis and other research methods and SPSS17.0 statistical software, in turn, answer the following research questions: 1) what are the main strategic orientations of textile and garment enterprises?What impact do they have on enterprise performance? (2) organizational learning of textile and garment enterprises and its impact on enterprise performance? 3) how does strategic orientation of textile and garment enterprises affect organizational learning? 4) different strategiesWhat organizational learning does orientation tend to have on corporate performance?In the research process of the above four questions, the main innovative work and its conclusions can be summarized as follows:1) based on the relevant theories of strategic orientation and the research results of organizational learning, this paper analyzes the influence of strategic orientation on enterprise performance under the background of textile and garment enterprises.An innovative conceptual model of the influence of strategic orientation of organizational learning as an intermediate variable on firm performance is constructed and the corresponding research hypotheses are put forward.In this model, strategic orientation is divided into two dimensions: market orientation and technology orientation, among which, market orientation includes customer orientation and competitor orientation; organizational learning includes three dimensions: learning commitment, shared vision and open mind.2) in the aspect of empirical research, the paper puts forward and verifies the significant positive correlation among market orientation, technology orientation and organizational learning on firm performance. Compared with market orientation, technology orientation has more relative influence on firm performance.This is because textile and garment enterprises generally have a high degree of market orientation, technology orientation has become the key factor to improve enterprise performance, and it also verifies the positive correlation between market orientation and technology orientation on organizational learning.Finally, it verifies the intermediary role of organizational learning between strategic orientation and enterprise performance, in which market orientation has an impact on enterprise performance mainly through sharing vision.Technology orientation has an impact on enterprise performance through sharing vision and open mind, which provides basis for textile and garment enterprises to formulate specific strategic planning and implement strategic planning in the future.
【學(xué)位授予單位】：西安工程大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F426.86;F272;F272.5

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