本文選題：市場(chǎng)導(dǎo)向　切入點(diǎn)：技術(shù)導(dǎo)向　出處：《西安工程大學(xué)》2013年碩士論文

【摘要】：伴隨著全球知識(shí)經(jīng)濟(jì)的一體化進(jìn)程以及近年來(lái)中國(guó)經(jīng)濟(jì)的快速發(fā)展，致使國(guó)內(nèi)紡織服裝企業(yè)面臨的市場(chǎng)環(huán)境更加復(fù)雜多變。紡織服裝企業(yè)面臨著成熟市場(chǎng)高競(jìng)爭(zhēng)強(qiáng)度以及動(dòng)蕩的市場(chǎng)環(huán)境，企業(yè)該如何調(diào)整和整合其戰(zhàn)略導(dǎo)向，提高組織學(xué)習(xí)進(jìn)程繼而促進(jìn)企業(yè)績(jī)效提升，已經(jīng)成了紡織服裝企業(yè)面臨的重要戰(zhàn)略規(guī)劃問(wèn)題。 基于上述問(wèn)題以及企業(yè)實(shí)際的需要，本文通過(guò)對(duì)相關(guān)理論的歸納和分析，構(gòu)建了“戰(zhàn)略導(dǎo)向一組織學(xué)習(xí)一企業(yè)績(jī)效”的概念模型并提出相應(yīng)假設(shè)，然后綜合運(yùn)用理論研究、調(diào)研訪談、實(shí)證分析等研究方法及SPSS17.0統(tǒng)計(jì)軟件，依次回答以下幾個(gè)研究問(wèn)題：(1)紡織服裝企業(yè)主要具有哪些戰(zhàn)略導(dǎo)向，他們對(duì)企業(yè)績(jī)效有怎樣的影響？(2)紡織服裝企業(yè)組織學(xué)習(xí)及其各維度對(duì)企業(yè)績(jī)效的影響是怎樣的？(3)紡織服裝企業(yè)戰(zhàn)略導(dǎo)向?qū)M織學(xué)習(xí)的影響是怎樣的？(4)不同的戰(zhàn)略導(dǎo)向會(huì)傾向于怎樣的組織學(xué)習(xí)進(jìn)而對(duì)企業(yè)績(jī)效產(chǎn)生影響？ 在上述四個(gè)問(wèn)題的研究過(guò)程中，形成的主要?jiǎng)?chuàng)新性工作及其結(jié)論可以歸納為以下兩個(gè)方面： (1)本文以戰(zhàn)略導(dǎo)向的相關(guān)理論為出發(fā)點(diǎn)，結(jié)合組織學(xué)習(xí)的研究成果，剖析了紡織服裝企業(yè)背景下戰(zhàn)略導(dǎo)向?qū)ζ髽I(yè)績(jī)效的影響，創(chuàng)新性地構(gòu)建了組織學(xué)習(xí)作為中間變量的戰(zhàn)略導(dǎo)向?qū)ζ髽I(yè)績(jī)效影響的概念模型，并提出了相應(yīng)的研究假設(shè)。該模型中戰(zhàn)略導(dǎo)向劃分為市場(chǎng)導(dǎo)向和技術(shù)導(dǎo)向兩個(gè)維度，其中市場(chǎng)導(dǎo)向包括顧客導(dǎo)向和競(jìng)爭(zhēng)者導(dǎo)向；組織學(xué)習(xí)包括學(xué)習(xí)承諾、分享愿景以及開(kāi)放心智三個(gè)維度。 (2)在實(shí)證研究方面，提出并驗(yàn)證了市場(chǎng)導(dǎo)向、技術(shù)導(dǎo)向、組織學(xué)習(xí)對(duì)企業(yè)績(jī)效產(chǎn)生的顯著正相關(guān)關(guān)系，與市場(chǎng)導(dǎo)向相比，技術(shù)導(dǎo)向?qū)ζ髽I(yè)績(jī)效的相對(duì)影響力更大，，這是因?yàn)榧徔椃b企業(yè)普遍擁有較高市場(chǎng)導(dǎo)向程度的背景下，技術(shù)導(dǎo)向成為提升企業(yè)績(jī)效的關(guān)鍵因素；同時(shí)驗(yàn)證了市場(chǎng)導(dǎo)向、技術(shù)導(dǎo)向?qū)M織學(xué)習(xí)產(chǎn)生的正相關(guān)關(guān)系，最終驗(yàn)證了組織學(xué)習(xí)在戰(zhàn)略導(dǎo)向與企業(yè)績(jī)效之間的中介作用，其中市場(chǎng)導(dǎo)向主要通過(guò)分享愿景對(duì)企業(yè)績(jī)效產(chǎn)生影響，技術(shù)導(dǎo)向主要通過(guò)分享愿景與開(kāi)放心智對(duì)企業(yè)績(jī)效產(chǎn)生影響，為今后紡織服裝企業(yè)制定具體戰(zhàn)略規(guī)劃以及戰(zhàn)略規(guī)劃的具體實(shí)施提供依據(jù)。
[Abstract]:With the integration of global knowledge economy and the rapid development of Chinese economy in recent years, the domestic textile and garment enterprises are facing a more complex and changeable market environment.Textile and garment enterprises are faced with the mature market with high competition intensity and turbulent market environment. How to adjust and integrate their strategic orientation to improve the organizational learning process and then promote the performance of enterprises.Has become the textile clothing enterprise faces the important strategic planning question.Based on the above problems and the actual needs of enterprises, this paper, through the induction and analysis of relevant theories, constructs a conceptual model of "strategic orientation, organizational learning and enterprise performance" and puts forward the corresponding assumptions, and then makes a comprehensive application of the theoretical research.Research interviews, empirical analysis and other research methods and SPSS17.0 statistical software, in turn, answer the following research questions: 1) what are the main strategic orientations of textile and garment enterprises?What impact do they have on enterprise performance? (2) organizational learning of textile and garment enterprises and its impact on enterprise performance? 3) how does strategic orientation of textile and garment enterprises affect organizational learning? 4) different strategiesWhat organizational learning does orientation tend to have on corporate performance?In the research process of the above four questions, the main innovative work and its conclusions can be summarized as follows:1) based on the relevant theories of strategic orientation and the research results of organizational learning, this paper analyzes the influence of strategic orientation on enterprise performance under the background of textile and garment enterprises.An innovative conceptual model of the influence of strategic orientation of organizational learning as an intermediate variable on firm performance is constructed and the corresponding research hypotheses are put forward.In this model, strategic orientation is divided into two dimensions: market orientation and technology orientation, among which, market orientation includes customer orientation and competitor orientation; organizational learning includes three dimensions: learning commitment, shared vision and open mind.2) in the aspect of empirical research, the paper puts forward and verifies the significant positive correlation among market orientation, technology orientation and organizational learning on firm performance. Compared with market orientation, technology orientation has more relative influence on firm performance.This is because textile and garment enterprises generally have a high degree of market orientation, technology orientation has become the key factor to improve enterprise performance, and it also verifies the positive correlation between market orientation and technology orientation on organizational learning.Finally, it verifies the intermediary role of organizational learning between strategic orientation and enterprise performance, in which market orientation has an impact on enterprise performance mainly through sharing vision.Technology orientation has an impact on enterprise performance through sharing vision and open mind, which provides basis for textile and garment enterprises to formulate specific strategic planning and implement strategic planning in the future.
【學(xué)位授予單位】：西安工程大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F426.86;F272;F272.5

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