本文選題：ZY公司　切入點：安防產(chǎn)品　出處：《華中師范大學(xué)》2013年碩士論文

【摘要】：ZY公司作為國內(nèi)領(lǐng)先的專業(yè)視頻監(jiān)控產(chǎn)品及解決方案供應(yīng)商,經(jīng)過八年的經(jīng)營運作已經(jīng)成功的樹立了良好的企業(yè)形象和較高的品牌知名度。隨著全國安防產(chǎn)業(yè)需求的不斷發(fā)展壯大,在激烈的市場競爭環(huán)境下,作為市場一線品牌解決方案提供商,必須不斷的維護品牌優(yōu)勢、穩(wěn)固產(chǎn)品和解決方案先進性、拓展渠道合作氛圍、提升用戶滿意度、打造精英團隊。才能更好的確保在完成公司銷售目標的前提下為公司“成為全球視頻監(jiān)控領(lǐng)域的領(lǐng)導(dǎo)者”的愿景目標服務(wù),同時能夠確保不斷超越,矢志不渝的為客戶創(chuàng)造價值,贏得區(qū)域市場的可持續(xù)發(fā)展。 本文以浙江ZY公司為研究對象,通過對市場營銷理論的理解和分析研究,結(jié)合人力資源理論分析ZY公司所處市場背景、目前現(xiàn)狀、戰(zhàn)略定位、存在問題、營銷策略等方面�；谑袌鰻I銷理論對ZY公司的優(yōu)劣勢以及市場經(jīng)營中產(chǎn)生的問題進行深入分析,針對問題尋找解決方案,并提出適合ZY公司市場營銷發(fā)展的營銷策略。并提出營銷策略實施的步驟、風險及保障,積極探索一條適合ZY公司的市場營銷之路。
[Abstract]:ZY is a leading supplier of professional video surveillance products and solutions in China. After eight years of operation and operation, we have successfully established a good corporate image and a higher brand reputation. With the continuous development of the national security industry demand, in the fierce market competition environment, As a first-line brand solution provider in the market, we must constantly maintain brand advantages, stabilize the advanced nature of products and solutions, expand the channel cooperation atmosphere, and enhance customer satisfaction. Build an elite team to better ensure that the company's vision of "becoming a global leader in video surveillance" serves the company's vision goal of "becoming a global leader in video surveillance" while at the same time ensuring that it continues to go beyond its sales targets. Unswervingly create value for customers and win the sustainable development of regional market. This article takes Zhejiang ZY Company as the research object, through the understanding and the analysis research to the marketing theory, unifies the human resources theory to analyze ZY company's market background, the present situation, the strategic orientation, the existence question, Based on the marketing theory, the advantages and disadvantages of ZY Company and the problems arising in the market operation are analyzed in depth, and the solution to the problem is found. It also puts forward the marketing strategy suitable for the development of ZY company, and puts forward the steps, risks and guarantees of the implementation of the marketing strategy, and actively explores a marketing road suitable for ZY company.
【學(xué)位授予單位】：華中師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F274;F426.6

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