本文選題：株洲聯(lián)誠集團制動技術公司　切入點：發(fā)展戰(zhàn)略　出處：《湖南大學》2013年碩士論文　論文類型：學位論文

【摘要】：21世紀初，隨改革開放的不斷深入，中國鐵路市場跨越式發(fā)展，引進國際先進軌道交通技術，快速實現(xiàn)了從直流機車向交流機車過渡，高速動車得到快速發(fā)展，通過引進再消化創(chuàng)新，中國軌道交通達到世界一流水平；在全球金融危機爆發(fā)后，中國政府加大了在軌道交通等基礎建設方面的投入，軌道交通裝備行業(yè)持續(xù)保持快速的增長速度，給軌道交通裝備企業(yè)帶來了新一輪發(fā)展機遇，，中國南車集團、北車集團迅猛發(fā)展，進行產(chǎn)業(yè)結構大調(diào)整，重點發(fā)展主業(yè)，在此背景下，株洲聯(lián)誠集團憑借自身優(yōu)勢，收購或托管了田心地區(qū)的四家制動產(chǎn)業(yè)生產(chǎn)廠家，組建株洲聯(lián)誠集團制動技術公司。在難得的發(fā)展機遇下，國內(nèi)機車制動系統(tǒng)公司因技術相對滯后，交流機車和城軌等新興市場被國際知名企業(yè)暫時占領，國內(nèi)制動系統(tǒng)生產(chǎn)企業(yè)遭遇“過山車”式的市場占有率下滑，同時面臨技術提升和生存的巨大壓力。 本文首先從外部環(huán)境著手，從行業(yè)特點出發(fā)、結合機車“以市場換技術”的特點分析機車制動系統(tǒng)國產(chǎn)化消化吸收情況及未來發(fā)展趨勢，然后對株洲聯(lián)誠集團制動技術公司的內(nèi)部資源能力進行分析，充分識別企業(yè)的優(yōu)勢和劣勢，應用戰(zhàn)略管理最常用的SWOT分析法，根據(jù)企業(yè)的定位和發(fā)展規(guī)劃，確定株洲聯(lián)誠集團制動技術公司“整合資源、精干主業(yè)、自主研發(fā)、系統(tǒng)集成”產(chǎn)品開發(fā)發(fā)展戰(zhàn)略，同時也對產(chǎn)業(yè)群整合后的其它關聯(lián)企業(yè)的業(yè)務定位進行探討分析。 在充分考慮當前眾多不確定性因素可能對公司發(fā)展戰(zhàn)略帶來的巨大影響，采取謹慎態(tài)度，按照戰(zhàn)略悖論理論加強對不確定性因素的管理，高度關注未來情況的變化，探討公司發(fā)展過程中的風險，實行風險防范，對發(fā)展戰(zhàn)略進行動態(tài)管理。為保障發(fā)展戰(zhàn)略的有效實施，確定了戰(zhàn)略實施的基本原則、重點和推進步驟，并制定了相應的保障措施。 通過本文對株洲聯(lián)誠集團制動技術公司發(fā)展戰(zhàn)略的研究，希望能夠?qū)γ駹I資本進軍軌道交通裝備制造行業(yè)提供借鑒作用。
[Abstract]:At the beginning of 21th century, with the deepening of reform and opening up, the Chinese railway market developed by leaps and bounds, the introduction of international advanced rail transit technology, the rapid realization of the transition from DC locomotives to AC locomotives, and the rapid development of high-speed cars. Through the introduction of re-digestion and innovation, China's rail transit has reached a world-class level. After the global financial crisis broke out, the Chinese government increased its investment in infrastructure, such as rail transit. The rail transit equipment industry continues to maintain a rapid growth rate, which brings a new round of development opportunities to the rail transit equipment enterprises. The China South car Group and the North car Group have developed rapidly, making major adjustments to the industrial structure and focusing on the development of the main industry. In this context, Zhuzhou Liancheng Group, with its own advantages, acquired or hosted four brake industry manufacturers in Tianxin region, and set up Zhuzhou Liancheng Group braking Technology Company. The domestic locomotive braking system companies have been temporarily occupied by international well-known enterprises because of their relatively backward technology, exchange locomotives and urban rail, and domestic brake system manufacturing enterprises have suffered a decline in the market share of the "roller coaster" type. At the same time, facing the huge pressure of technological upgrading and survival. In this paper, starting from the external environment, starting from the characteristics of the industry, combining with the characteristics of locomotive "market for technology", this paper analyzes the localization, digestion, absorption and future development trend of locomotive braking system. Then it analyzes the internal resource capacity of Zhuzhou Liancheng braking Technology Company, fully identifies the advantages and disadvantages of the enterprise, and applies the SWOT analysis method, which is the most commonly used method of strategic management, according to the positioning and development plan of the enterprise. The product development strategy of Zhuzhou Liancheng Group braking Technology Co., Ltd. "integrating resources, lean main business, independent R & D, system integration" is determined. At the same time, the business orientation of other related enterprises after industrial cluster integration is discussed and analyzed. Considering the great influence of many uncertain factors on the company's development strategy, we should take a cautious approach, strengthen the management of uncertainty factors according to the theory of strategic paradox, and pay close attention to the change of future situation. In order to ensure the effective implementation of the development strategy, the basic principles, key points and promotion steps of the implementation of the strategy are determined, in order to discuss the risks in the course of the development of the company, carry out the risk prevention, and carry out the dynamic management of the development strategy. And has formulated the corresponding safeguard measure. Through the research on the development strategy of Zhuzhou Liancheng Group braking Technology Company, this paper hopes to provide a reference for the private capital to enter the railway transportation equipment manufacturing industry.
【學位授予單位】：湖南大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F426.472;F272

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