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  本文選題：戰(zhàn)略聯(lián)盟　切入點：D-S證據(jù)理論　出處：《江蘇科技大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：船舶制造業(yè)是資金密集型產(chǎn)業(yè)，從供應(yīng)鏈的角度來看，整個造船供應(yīng)鏈是由協(xié)作廠、配套廠、造船廠、船舶中介和船東之間的信息流和物流共同組成的。船企和鋼企是整個造船產(chǎn)業(yè)鏈中的一部分，作為產(chǎn)業(yè)鏈的上下游企業(yè)，其之間存在著供需鏈，利益和風險是息息相關(guān)的。如何提高造船供應(yīng)鏈的整體競爭力，實現(xiàn)供應(yīng)鏈合作伙伴的共贏成為當前船舶經(jīng)濟環(huán)境下船企和鋼企之間應(yīng)該考慮的重大問題。我國應(yīng)該加速鋼鐵和造船兩大產(chǎn)業(yè)的戰(zhàn)略聯(lián)盟的范圍和深度，從傳統(tǒng)的買賣關(guān)系轉(zhuǎn)變?yōu)殚L期戰(zhàn)略合作伙伴關(guān)系，上下游結(jié)成以雙贏為目標的產(chǎn)業(yè)鏈，來增強抵抗市場價格波動的能力，降低生產(chǎn)成本。 首先，造船業(yè)作為國家的支柱產(chǎn)業(yè)，一直得到國家政府的大力支持和引導(dǎo)，產(chǎn)量、手持訂單量不斷創(chuàng)出歷史新高，實現(xiàn)了穩(wěn)定增長。本文對我國船用鋼的市場進行了分析，主要分析了我國船舶工業(yè)基本情況、船用鋼價格的波動等，并對造船供應(yīng)鏈進行了介紹。另外，分析了我國船企和鋼企戰(zhàn)略聯(lián)盟的必要性，從整體上看，造船業(yè)具有造船量大、用鋼多等特點，鋼企生產(chǎn)廠家多，其之間競爭激烈，使得船企和鋼企之間的戰(zhàn)略聯(lián)盟成為必然；從船用鋼價格的波動的角度分析，船用鋼價格的不斷波動需要戰(zhàn)略聯(lián)盟；從造船產(chǎn)業(yè)鏈上看，造船產(chǎn)業(yè)具有關(guān)聯(lián)面廣、由需求拉動、生產(chǎn)成本越來越高的特點，船企和鋼企在供應(yīng)鏈中占據(jù)重要的地位，使得其之間的聯(lián)盟很重要。其次，根據(jù)以上造船產(chǎn)業(yè)的特點，圍繞船企和鋼企的聯(lián)盟問題分析了與供應(yīng)鏈作為上游和下游的船企和鋼企之間的戰(zhàn)略聯(lián)盟模式，根據(jù)其之間的聯(lián)盟深度-利益連接程度，具體的分為協(xié)議型戰(zhàn)略聯(lián)盟模式、戰(zhàn)略合作伙伴型聯(lián)盟模式、船用鋼材配送中心模式鋼企入股船企模式，并對這幾種模式進行了具體的介紹。然后，，建立評價指標體系，分析D-S證據(jù)理論評價船鋼戰(zhàn)略聯(lián)盟的過程，運用D-S證據(jù)理論對目前我國船鋼戰(zhàn)略聯(lián)盟的這幾種模式的運行情況進行了評價分析。最后，對江蘇地區(qū)的船鋼戰(zhàn)略聯(lián)盟進行了思考，分析我國江蘇地區(qū)的造船業(yè)經(jīng)濟運行情況，主要造船地區(qū)的造船完工量、新承接訂單量和手持訂單量的情況，從而指導(dǎo)江蘇地區(qū)的船企和鋼企積極加入戰(zhàn)略聯(lián)盟，并對江蘇地區(qū)的大船廠、中型船廠進行戰(zhàn)略聯(lián)盟提出些建議，從而能夠給自己企業(yè)帶來增值，增加利潤空間，通過船鋼戰(zhàn)略聯(lián)盟來提高我國江蘇地區(qū)的船舶市場經(jīng)濟實力。
[Abstract]:The shipbuilding industry is a capital-intensive industry. From the point of view of the supply chain, the whole shipbuilding supply chain consists of cooperative factories, auxiliary factories, shipyards, and shipyards. Shipbuilding enterprises and steel enterprises are part of the whole shipbuilding industry chain. As the upstream and downstream enterprises of the industry chain, there is a supply and demand chain between them. Benefits and risks are closely related. How to improve the overall competitiveness of shipbuilding supply chain, The realization of win-win cooperation in the supply chain has become a major issue to be considered between shipbuilding enterprises and steel enterprises in the current shipbuilding economic environment. China should speed up the scope and depth of the strategic alliance between the steel and shipbuilding industries. From the traditional trading relationship to the long-term strategic partnership, the upstream and downstream form a win-win industrial chain to strengthen the ability to resist market price fluctuations and reduce production costs. First of all, as the pillar industry of the country, shipbuilding industry has been strongly supported and guided by the national government. The output and handheld order volume have been set a new record, and the steady growth has been realized. This paper analyzes the market of marine steel in our country. This paper mainly analyzes the basic situation of China's shipbuilding industry, the fluctuation of ship steel price and so on, and introduces the shipbuilding supply chain. In addition, the necessity of strategic alliance between shipbuilding enterprises and steel enterprises is analyzed. On the whole, the shipbuilding industry has a large shipbuilding capacity. With the characteristics of more steel, there are many steel manufacturers, which make the strategic alliance between ship-enterprise and steel enterprise inevitable, from the point of view of the fluctuation of the price of marine steel, the continuous fluctuation of the price of marine steel needs strategic alliance. From the shipbuilding industry chain, the shipbuilding industry has the characteristics of wide correlation, driven by demand, higher and higher production costs. Shipbuilding enterprises and steel enterprises occupy an important position in the supply chain, making the alliance between them very important. According to the characteristics of shipbuilding industry above, the paper analyzes the strategic alliance model with supply chain as upstream and downstream shipbuilding enterprises and steel enterprises around the alliance between shipbuilding enterprises and steel enterprises. It is divided into agreement strategic alliance model, strategic partner alliance model, ship steel distribution center model steel enterprise mode, and the specific introduction of these models. Then, the evaluation index system is established. This paper analyzes the process of D-S evidence theory evaluation of ship-steel strategic alliance, and evaluates and analyzes the operation of these modes of ship-steel strategic alliance in China by using D-S evidential theory. Finally, the paper thinks about the ship-steel strategic alliance in Jiangsu area. This paper analyzes the economic operation of the shipbuilding industry in Jiangsu, the completion of shipbuilding in the main shipbuilding areas, the quantity of new orders and handheld orders, so as to guide the shipbuilding and steel enterprises in Jiangsu to join the strategic alliance actively. Some suggestions are put forward for the strategic alliance of large shipyards and medium-sized shipyards in Jiangsu area, so as to bring added value to their own enterprises, increase the profit space, and improve the strength of ship market economy in Jiangsu area through the strategic alliance of shipbuilding steel.
【學(xué)位授予單位】：江蘇科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F426.474;F426.31

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