本文選題：發(fā)展戰(zhàn)略　切入點(diǎn)：汽配制造業(yè)　出處：《西南交通大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：汽配制造業(yè)是我國制造業(yè)的重要組成部分,自2001年我國加入WTO以來,取得了長足的發(fā)展,令世界汽配行業(yè)刮目相看。特別是汽配行業(yè)的出口型生產(chǎn)企業(yè)更是在我國的外貿(mào)行業(yè)的發(fā)展中取得了輝煌的業(yè)績。但是全球金融危機(jī)和歐債危機(jī)的相繼發(fā)生使我國的汽配行業(yè)面臨著自改革開放以來最嚴(yán)峻的挑戰(zhàn)。危機(jī)發(fā)生后,我國傳統(tǒng)的汽配制造業(yè)粗放式的、不可持續(xù)的經(jīng)營方式給我國未來的工業(yè)化道路帶來了威脅。汽配制造業(yè)正在逐漸喪失其產(chǎn)業(yè)競爭力。危機(jī)后,汽配行業(yè)轉(zhuǎn)方式、調(diào)結(jié)構(gòu)已成為當(dāng)務(wù)之急。當(dāng)前,我國的汽配制造業(yè)應(yīng)該盡快利用轉(zhuǎn)型期帶來的機(jī)遇,改變其在全球產(chǎn)業(yè)鏈中的定位,實(shí)現(xiàn)其產(chǎn)業(yè)鏈的增值價(jià)值。這對我國汽配產(chǎn)業(yè)的未來發(fā)展具有重要的現(xiàn)實(shí)意義�？沙掷m(xù)發(fā)展、科學(xué)發(fā)展是汽配制造業(yè)未來發(fā)展的必然趨勢。 本文以萊州東茗汽車配件有限公司為研究對象,運(yùn)用戰(zhàn)略管理的知識,首先從分析公司的外部環(huán)境入手,系統(tǒng)地闡述了企業(yè)所處的外部環(huán)境、行業(yè)競爭環(huán)境以及企業(yè)所處的戰(zhàn)略態(tài)勢。接下來運(yùn)用PEST分析模型、SWOT分析模型、EFE和IFE分析矩陣等分析方法,在企業(yè)內(nèi)部環(huán)境分析的基礎(chǔ)上,對公司的發(fā)展戰(zhàn)略進(jìn)行了研究,確定了企業(yè)未來的總體發(fā)展戰(zhàn)略及低成本戰(zhàn)略、差異化戰(zhàn)略等有關(guān)職能戰(zhàn)略。最后,根據(jù)企業(yè)總體戰(zhàn)略發(fā)展目標(biāo),制定了戰(zhàn)略目標(biāo)的具體實(shí)施方案。 本人通過自身在汽配制造業(yè)的實(shí)踐,欲借以此文為汽配企業(yè)的發(fā)展戰(zhàn)略進(jìn)行分析和研究,旨在探索如何使企業(yè)決策科學(xué)化、準(zhǔn)確化,更好地使企業(yè)建立一套具有未來發(fā)展戰(zhàn)略眼光的、健康的企業(yè)經(jīng)營發(fā)展模式,為汽配行業(yè)的戰(zhàn)略發(fā)展研究提供依據(jù)和參考。
[Abstract]:Automobile parts manufacturing industry is an important part of China's manufacturing industry. Since 2001, China's entry into WTO has made great progress. The world auto parts industry is impressed. Especially, the export production enterprises of auto parts industry have made brilliant achievements in the development of our country's foreign trade industry. But the global financial crisis and the European debt crisis have brought us one after another. China's auto parts industry is facing the most serious challenge since the reform and opening up. The extensive and unsustainable management mode of China's traditional auto parts manufacturing industry has brought a threat to the future industrialization of our country. The automobile parts manufacturing industry is gradually losing its industrial competitiveness. At present, China's auto parts manufacturing industry should take advantage of the opportunities brought by the transition period and change its position in the global industrial chain. The realization of the value-added value of its industrial chain is of great practical significance to the future development of China's auto parts industry. Sustainable development and scientific development are the inevitable trends of the future development of auto parts manufacturing industry. This paper takes Laizhou Dongming Automobile parts Co., Ltd. as the research object, applies the knowledge of strategic management, starts with the analysis of the external environment of the company, and expounds systematically the external environment in which the enterprise is located. The industry competitive environment and the strategic situation of the enterprise. Then, using the PEST analysis model, the PEST analysis model and the IFE analysis matrix, on the basis of the analysis of the internal environment of the enterprise, the development strategy of the company is studied. The overall development strategy, low cost strategy, differentiation strategy and other related functional strategies in the future are determined. Finally, according to the overall strategic development objectives of the enterprise, the specific implementation scheme of the strategic objectives is formulated. Through my own practice in auto parts manufacturing industry, I want to analyze and study the development strategy of auto parts enterprises in this paper, in order to explore how to make the decision-making of enterprises scientific and accurate. Better make the enterprise establish a set of healthy business development mode with the future development strategic vision, and provide the basis and reference for the strategic development research of auto parts industry.
【學(xué)位授予單位】：西南交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F272;F426.471

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