發(fā)布時(shí)間：2018-03-06 19:57

  本文選題：后服務(wù)市場(chǎng)　切入點(diǎn)：產(chǎn)業(yè)鏈協(xié)同　出處：《河北工業(yè)大學(xué)》2013年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：伴隨著中國(guó)市場(chǎng)經(jīng)濟(jì)的快速發(fā)展和人民收入的穩(wěn)步提高,目前中國(guó)正在成為世界上最大的汽車(chē)生產(chǎn)國(guó)和消費(fèi)國(guó)。同時(shí)從西方發(fā)達(dá)國(guó)家經(jīng)濟(jì)發(fā)展的進(jìn)程來(lái)看，各主要經(jīng)濟(jì)體的汽車(chē)及相關(guān)產(chǎn)業(yè)對(duì)本區(qū)域的貢獻(xiàn)率和百分比都占有重要地位，作為最大的發(fā)展中的大國(guó)，中國(guó)汽車(chē)產(chǎn)業(yè)對(duì)提升國(guó)內(nèi)制造業(yè)水平，拉動(dòng)中國(guó)經(jīng)濟(jì)，發(fā)揮在世界經(jīng)濟(jì)中的比較優(yōu)勢(shì)都有著重要作用。 汽車(chē)后服務(wù)市場(chǎng)規(guī)模是依存在汽車(chē)產(chǎn)業(yè)集群的基礎(chǔ)之上，，是與汽車(chē)產(chǎn)業(yè)規(guī)�；l(fā)展的密切相關(guān)產(chǎn)業(yè)鏈后續(xù)市場(chǎng)。汽車(chē)后服務(wù)市場(chǎng)的規(guī)�；⒁�(guī)范化、品牌化是我國(guó)汽車(chē)產(chǎn)業(yè)可持續(xù)發(fā)展的必然趨勢(shì)。汽車(chē)后服務(wù)企業(yè)規(guī)�；厔�(shì)，是整體汽車(chē)產(chǎn)業(yè)產(chǎn)業(yè)鏈向下延伸的重要環(huán)節(jié)，對(duì)汽車(chē)整體產(chǎn)業(yè)鏈間的增值協(xié)同作用具有明顯強(qiáng)化集群效應(yīng)，突出表現(xiàn)為資源優(yōu)化、資本優(yōu)勢(shì)和信息共享，經(jīng)過(guò)有序長(zhǎng)期戰(zhàn)略規(guī)劃的運(yùn)作和發(fā)展，最終擴(kuò)大其規(guī)模經(jīng)濟(jì)。 在中國(guó)當(dāng)前汽車(chē)產(chǎn)業(yè)平穩(wěn)發(fā)展的背景下，本文從北京汽車(chē)公司產(chǎn)業(yè)鏈和集群發(fā)展的現(xiàn)狀入手，討論進(jìn)入汽車(chē)后服務(wù)市場(chǎng)，建立汽車(chē)后服務(wù)業(yè)務(wù)單元，能夠有效延伸公司汽車(chē)產(chǎn)業(yè)鏈縱深，提升產(chǎn)業(yè)鏈協(xié)同效應(yīng)和集群規(guī)模經(jīng)濟(jì)，為集團(tuán)競(jìng)爭(zhēng)和突破競(jìng)爭(zhēng)格局提供一個(gè)發(fā)展方向。本文借鑒西方成熟汽車(chē)后服務(wù)產(chǎn)業(yè)中的成熟發(fā)展的模式，歸納北京汽車(chē)集團(tuán)公司進(jìn)入汽車(chē)后服務(wù)市場(chǎng)行業(yè)的不足之處如下：1.企業(yè)的核心競(jìng)爭(zhēng)力有待提升；2.產(chǎn)業(yè)鏈協(xié)同效應(yīng)沒(méi)有提升不能幫助其進(jìn)入汽車(chē)后服務(wù)市場(chǎng)行業(yè)；3.各企業(yè)的信息化水平和相互信息溝通非常缺乏；4.相互信任機(jī)制仍有待強(qiáng)化。并在此基礎(chǔ)上提出，通過(guò)建立汽車(chē)后服務(wù)業(yè)務(wù)單元來(lái)提升公司核心競(jìng)爭(zhēng)力，提升產(chǎn)業(yè)鏈凝聚力，加深企業(yè)間各方面合作，有效建立互信機(jī)制，初步建立集團(tuán)公司的產(chǎn)融資本抗風(fēng)險(xiǎn)能力。在發(fā)展模式和長(zhǎng)期戰(zhàn)略方面，通過(guò)集群內(nèi)并購(gòu)、提高業(yè)務(wù)單元后服務(wù)市場(chǎng)專(zhuān)業(yè)化程度、強(qiáng)化自主品牌來(lái)提高核心企業(yè)的競(jìng)爭(zhēng)力，同時(shí)發(fā)揮后服務(wù)業(yè)務(wù)單元在北京汽車(chē)集團(tuán)產(chǎn)業(yè)集群發(fā)展中的市場(chǎng)服務(wù)作用和品牌的再次重塑職能。
[Abstract]:With the rapid development of China's market economy and the steady increase of people's income, China is now becoming the world's largest automobile producer and consumer. At the same time, judging from the process of economic development in western developed countries, The contribution rate and percentage of automobile and related industries in major economies to the region are important. As the largest developing country, China's automobile industry has contributed to raising the level of domestic manufacturing industry and stimulating the Chinese economy. Giving play to the comparative advantage in the world economy has an important role. The scale of automobile after-service market is based on the existence of automobile industry cluster, and is closely related to the development of automobile industry. Brand is the inevitable trend of the sustainable development of automobile industry in China. The trend of scale of automobile after-service enterprises is an important link for the whole automobile industry chain to extend downwards. It can obviously strengthen the cluster effect on the value-added synergy between the whole automobile industry chain, which is manifested in the optimization of resources, capital advantage and information sharing. Through the operation and development of orderly and long-term strategic planning, the scale economy of automobile industry chain is expanded finally. Under the background of the steady development of the automobile industry in China, this paper starts with the current situation of the industrial chain and cluster development of Beijing Automotive Company, and discusses the entry into the automobile after-service market and the establishment of the after-car service business unit. Can effectively extend the depth of the automotive industry chain, enhance industrial chain synergy and cluster economies of scale, It provides a development direction for group competition and breakthrough competition pattern. This paper draws lessons from the mature development model in the mature automobile service industry in the west. The shortcomings of Beijing Automotive Group Company entering the automobile after-service market are summarized as follows: 1.The core competitiveness of the enterprise needs to be improved 2.The synergy effect of the industrial chain cannot help it to enter the automobile after-service market. The level of informatization and mutual information communication among enterprises are very short of each other. The mutual trust mechanism still needs to be strengthened. Through the establishment of the automotive service business unit to enhance the core competitiveness of the company, enhance the cohesion of the industrial chain, deepen cooperation among enterprises in all aspects, effectively establish a mutual trust mechanism, In terms of development model and long-term strategy, we should increase the specialization of service market after business unit, strengthen the independent brand to improve the competitiveness of the core enterprises through M & A within the cluster. At the same time, give play to the post-service business unit in the development of Beijing Automotive Group industrial cluster market service role and brand re-remodeling function.
【學(xué)位授予單位】：河北工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：F274;F426.471

【參考文獻(xiàn)】

相關(guān)期刊論文 前5條

1 趙英;中國(guó)汽車(chē)工業(yè)的發(fā)展趨勢(shì)及對(duì)策[J];中國(guó)工業(yè)經(jīng)濟(jì);2003年04期

2 劉貴富;;產(chǎn)業(yè)鏈的基本內(nèi)涵研究[J];工業(yè)技術(shù)經(jīng)濟(jì);2007年08期

3 傅國(guó)華;運(yùn)轉(zhuǎn)農(nóng)產(chǎn)品產(chǎn)業(yè)鏈　提高農(nóng)業(yè)系統(tǒng)效益[J];中國(guó)農(nóng)墾經(jīng)濟(jì);1996年11期

4 劉大可;產(chǎn)業(yè)鏈中企業(yè)與其供應(yīng)商的權(quán)力關(guān)系分析[J];江蘇社會(huì)科學(xué);2001年03期

5 趙樹(shù)寬;鞏順龍;盧艷秋;;從世界汽車(chē)產(chǎn)業(yè)發(fā)展趨勢(shì)看我國(guó)汽車(chē)產(chǎn)業(yè)的發(fā)展[J];中國(guó)軟科學(xué);2003年08期

本文編號(hào)：1576257