本文關(guān)鍵詞： 西南水泥有限公司 并購整合 水泥行業(yè)　出處：《西南財經(jīng)大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：2008年年初汶川大地震至今,我國西南地區(qū)固定資產(chǎn)投資的增長比率一直徘徊于高位。由于基建及房地產(chǎn)的工程對水泥的需求持續(xù),水泥行業(yè)一直保持著速迅的發(fā)展勢頭。一方面,水泥行業(yè)面臨產(chǎn)能過剩,政府對落后水泥生產(chǎn)增收更高昂的電價以及在財政、信貸等方面加強管制,限制新增產(chǎn)能,淘汰更多落后產(chǎn)能,令中小企業(yè)發(fā)展受阻；另一方面政府密集出臺政策推動的水泥行業(yè)兼并重組,未來的擴張只能通過大企業(yè)兼并收購進行。 中國建材股份有限公司(以下簡稱“中國建材”)組建西南水泥有限公司對我國西南地區(qū)中小水泥企業(yè)并購,是我國水泥行業(yè)的重大盛事,也是中國建材發(fā)展“大水泥”戰(zhàn)略、勾畫南北版圖的完美收官。 并購并非易事,其中更為關(guān)鍵的是并購后如何進行整合。本文試圖將企業(yè)并購的相關(guān)理論結(jié)合到西南水泥的并購整合實踐中去,分析論證西南水泥并購整合的成功之處。 本人在西南水泥有限公司組建初期,曾作為商業(yè)銀行客戶經(jīng)理全程跟蹤、參與其組建并購的過程,對該公司的并購經(jīng)歷有詳細(xì)的了解。本文以西南水泥有限公司為例,從并購理論、我國水泥行業(yè)態(tài)勢為切入點,分析企業(yè)并購的背景、動因及并購模式,深入探討企業(yè)并購整合的相關(guān)措施,對西南水泥有限公司成功并購整合的經(jīng)驗進行了總結(jié)。 本文的主要內(nèi)容如下：第一部分是緒論部分。介紹本文的選題背景、研究的目的和意義及主要內(nèi)容。第二部分是本文的理論基礎(chǔ)及行業(yè)態(tài)勢,闡述了本文主體西南水泥有限公司在并購中用到的相關(guān)理論,包括并購概念、并購模式、并購動因、并購整合幾個方面,以及我國水泥行業(yè)態(tài)勢。第三部分主要為本文案例主體西南水泥有限公司簡介,同時對西南水泥的并購動因以及并購模式進行了分析。第四部分,主要介紹西南水泥有限公司并購整合。通過企業(yè)文化整合、組織結(jié)構(gòu)重組、人力資源整合、品牌效應(yīng)整合、銷售渠道整合等五個方面來闡述西南水泥在整合方面的做法。第五部分,西南水泥有限公司并購啟示。本部分主要對西南水泥有限公司并購案例帶給我們的啟示進行總結(jié)。 本文的主要貢獻是將企業(yè)并購的相關(guān)知識,融入到實際工作中,對西南水泥并購案例進行深度分析。通過對西南水泥并購整合過程進行理論和實際相結(jié)合的分析,總結(jié)該案例帶給我們的啟示。
[Abstract]:Since the Wenchuan earthquake in early 2008, the growth rate of fixed asset investment in southwest China has been hovering at a high level. The cement industry has maintained a rapid development momentum. On the one hand, the cement industry is facing overcapacity, the government has increased electricity prices for backward cement production, strengthened controls on finance and credit, and restricted new production capacity. The elimination of more backward production capacity has hampered the development of small and medium-sized enterprises; on the other hand, the government's intensive policies to promote the cement industry mergers and restructuring, the future expansion can only be done through large enterprise mergers and acquisitions. China Building Materials Co., Ltd. (hereinafter referred to as "China Building Materials") to set up Southwest cement Co., Ltd. to the southwest of China's small and medium-sized cement enterprises merger and acquisition, is a major event of the cement industry in China, but also China's building materials development "big cement" strategy, The perfect end of the map of the north and the south. M & A is not easy, especially how to integrate after M & A. This paper attempts to combine the theory of M & A into the practice of M & A of Southwest cement, and analyze the success of M & A of Southwest cement. In the initial stage of the establishment of Southwest cement Co., Ltd., I have followed the whole process of the establishment and acquisition of Southwest cement Co., Ltd as a customer manager of commercial bank, and have a detailed understanding of the merger and acquisition experience of this company. This paper takes Southwest cement Co., Ltd as an example. Based on the theory of M & A and the situation of cement industry in China, this paper analyzes the background, motivation and mode of M & A, probes into the relevant measures of M & A integration, and summarizes the experiences of successful M & A integration of Southwest cement Co., Ltd. The main contents of this paper are as follows: the first part is the introduction part. It introduces the background of this paper, the purpose and significance of the research and the main content. The second part is the theoretical basis and industry situation of this paper. This paper expounds the relevant theories used in M & A of Southwest cement Co., Ltd., including the concept of M & A, the mode of M & A, the motivation of M & A, and the integration of M & A. And the situation of cement industry in China. The third part is the introduction of Southwest cement Co., Ltd., the main body of this paper, and the analysis of M & A motivation and M & A mode of Southwest cement. Part 4th, This paper mainly introduces the merger and acquisition integration of Southwest cement Co., Ltd., through the integration of corporate culture, organizational structure reorganization, human resources integration, brand effect integration, This part mainly summarizes the inspiration of Southwest cement Co., Ltd.'s merger and acquisition in the 5th part, the merger and acquisition of Southwest cement Co., Ltd. The main contribution of this paper is to integrate the relevant knowledge of enterprise M & A into the actual work, and to make a deep analysis of the case of cement merger and acquisition in Southwest China, through the theoretical and practical analysis of the integration process of the merger and acquisition of Southwest cement. Summing up the case to us.
【學(xué)位授予單位】：西南財經(jīng)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F426.721;F271

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本文編號：1510811