本文關(guān)鍵詞： 裝備制造行業(yè) 發(fā)展戰(zhàn)略 綜采支架　出處：《山東理工大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：二十一世紀(jì),國與國之間的較量仍然是以煤炭、石油等為主的能源存儲的競爭。如何改進(jìn)現(xiàn)有的綜采技術(shù),安全高效的提高開采量,是能源競爭中至關(guān)重要的一環(huán)。裝備制造業(yè)是國家在十二五期間重點(diǎn)扶持的產(chǎn)業(yè)項(xiàng)目,強(qiáng)調(diào)要從過去的重生產(chǎn)向今后的重服務(wù)轉(zhuǎn)變,要求在技術(shù)工藝和整套研發(fā)方面尋求新的突破。而在推進(jìn)中小企業(yè)發(fā)展方面,國家高度重視金融服務(wù)和信用擔(dān)保體系建設(shè),多方面拓寬融資渠道,并完善相關(guān)的稅收優(yōu)惠政策,為中小企業(yè)營造了一個(gè)相對寬松的發(fā)展環(huán)境。在這種大背景下,本文選取了一家以綜采支架為支柱產(chǎn)品的煤礦機(jī)械裝備制造企業(yè)——TS公司作為研究對象,在對國內(nèi)外企業(yè)戰(zhàn)略管理理論等文獻(xiàn)資料進(jìn)行了詳細(xì)梳理總結(jié)的基礎(chǔ)上,按照發(fā)展環(huán)境分析→發(fā)展戰(zhàn)略制定→發(fā)展戰(zhàn)略實(shí)施與控制的技術(shù)研究路線對TS公司的發(fā)展戰(zhàn)略給予了深入分析和探討。戰(zhàn)略分析方面,主要是對TS公司當(dāng)前面臨的外部環(huán)境和內(nèi)部因素進(jìn)行全面分析。在外部環(huán)境方面,本文運(yùn)用了PEST分析法,從政治、經(jīng)濟(jì)、社會、技術(shù)四個(gè)方面對TS公司進(jìn)行了宏觀環(huán)境分析,運(yùn)用五力模型分別對TS公司周圍的五種力量進(jìn)行了分析,包括上游供貨商、下游購買者、替代品、潛在進(jìn)入者以及本領(lǐng)域內(nèi)已存在的同行業(yè)者五個(gè)方面,進(jìn)而總結(jié)出企業(yè)目前所面臨的機(jī)會與威脅,然后運(yùn)用EFE矩陣對外部環(huán)境各因素按照重要程度分別賦予了相應(yīng)的權(quán)重,進(jìn)而得出外部環(huán)境因素對公司的作用力大小。在內(nèi)部環(huán)境分析中,包括企業(yè)資源分析和企業(yè)能力分析兩部分,本文通過對TS公司的有形資源、無形資源、人力資源以及企業(yè)在研發(fā)、生產(chǎn)、財(cái)務(wù)、營銷四個(gè)方面能力的逐一分析,總結(jié)出TS公司的優(yōu)勢、劣勢所在,并運(yùn)用IFE矩陣同樣對內(nèi)部諸因素賦予了相應(yīng)權(quán)重,通過加權(quán)分的比較得出公司的自身?xiàng)l件在市場中競爭能力的大小。戰(zhàn)略制定方面,本文以內(nèi)外部環(huán)境的分析結(jié)論為基礎(chǔ),綜合公司面臨的機(jī)會與威脅、自身存在的優(yōu)勢與劣勢,運(yùn)用SWOT分析法從SO、WO、ST、WT四個(gè)角度進(jìn)行了全面分析闡述,為TS公司得出了戰(zhàn)略備選方案,最后運(yùn)用QSPM矩陣給備選方案分別進(jìn)行打分,確定了公司的最優(yōu)戰(zhàn)略方案和今后的發(fā)展方向。戰(zhàn)略實(shí)施與控制方面,針對TS公司現(xiàn)狀,本文從產(chǎn)品、銷售、人才等幾個(gè)方面提出了相應(yīng)的完善措施,從而確保戰(zhàn)略目標(biāo)的順利實(shí)現(xiàn)。本文的研究分析,為TS公司將來的發(fā)展進(jìn)一步明確了目標(biāo)和方向,對于公司今后在綜采支架市場領(lǐng)域的拓展將起到一定的指導(dǎo)和幫助作用,同時(shí)也能為煤機(jī)裝備制造企業(yè),特別是中小企業(yè)在激烈的市場競爭中尋求突破方向提供一點(diǎn)借鑒意義。
[Abstract]:In 21th century, the competition between countries is still the competition of energy storage, such as coal, oil and so on. How to improve the existing fully mechanized mining technology, safe and efficient to increase production. Equipment manufacturing industry is a key industry project supported by the country during the 12th Five-Year Plan period, which emphasizes the transition from heavy production in the past to heavy service in the future. In order to promote the development of small and medium-sized enterprises, the state attaches great importance to the construction of financial services and credit guarantee system, and widens the financing channels in many aspects. And improve the relevant tax preferential policies, for small and medium-sized enterprises to create a relatively loose development environment. In this context. In this paper, a coal mine machinery and equipment manufacturing enterprise, TS Company, which takes fully mechanized coal mining support as its pillar product, is selected as the research object. On the basis of combing and summarizing the theory of strategic management of enterprises at home and abroad, this paper analyzes the development environment. 鈫扗evelopment strategy formulation. 鈫扵he development strategy implementation and control technology research route to TS company's development strategy has given the thorough analysis and the discussion. Strategic analysis aspect. This paper mainly analyzes the external environment and internal factors facing TS Company. In the aspect of external environment, this paper uses PEST analysis method, from the political, economic, social. Technology four aspects of the macro environment analysis of TS company, using the five-force model to analyze the five forces around TS, including upstream suppliers, downstream buyers, substitutes. Potential entrants and existing in this field of the same industry in five aspects, and then summed up the current opportunities and threats faced by enterprises. Then the EFE matrix is used to give the corresponding weight to each factor of external environment according to the importance degree, and then the force of external environmental factors on the company is obtained, which is in the analysis of internal environment. It includes two parts: enterprise resource analysis and enterprise capability analysis. Through the analysis of tangible resources, intangible resources, human resources and enterprise R & D, production and finance of TS Company. Four aspects of marketing capabilities one by one analysis, summed up the strengths and weaknesses of TS, and the use of IFE matrix to the same internal factors given the corresponding weight. Through the comparison of weighting points, the author draws the conclusion that the company's own conditions are competitive in the market. In the aspect of strategy formulation, this paper synthesizes the opportunities and threats faced by the company on the basis of the conclusion of the analysis of internal and external environment. The advantages and disadvantages of its own, the use of SWOT analysis from the SWOT analysis of the four angles of comprehensive analysis of the company for TS strategic options. Finally, the QSPM matrix is used to score the alternatives, and the optimal strategic plan and future development direction of the company are determined. In terms of strategy implementation and control, according to the current situation of TS, this paper starts with the product. Sales, talent and other aspects of the corresponding improvement measures to ensure the smooth realization of strategic objectives. The research and analysis of this paper for the future development of TS further clear the objectives and direction. For the company in the future in the field of fully mechanized mining support market expansion will play a certain role in guidance and help, but also for the coal machine equipment manufacturing enterprises. In particular, the small and medium-sized enterprises in the fierce market competition to seek breakthrough direction to provide some reference significance.
【學(xué)位授予單位】：山東理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F272;F426.4

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