本文關(guān)鍵詞： 鈾礦冶 金瑞鈾業(yè)公司 發(fā)展戰(zhàn)略 PEST分析法 SWOT分析法　出處：《南華大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：中核贛州金瑞鈾業(yè)有限公司（以下簡(jiǎn)稱“金瑞鈾業(yè)公司”）隸屬中國(guó)核工業(yè)集團(tuán)地質(zhì)礦產(chǎn)事業(yè)部，，屬天然鈾生產(chǎn)企業(yè)，擔(dān)負(fù)著為國(guó)防和核電提供原料的重要任務(wù)。本文對(duì)該公司的發(fā)展戰(zhàn)略進(jìn)行了系統(tǒng)的研究。 首先，本文采用PEST分析法分析了金瑞鈾業(yè)公司面臨的政治、經(jīng)濟(jì)、社會(huì)文化和技術(shù)環(huán)境，分析行業(yè)發(fā)展存在的突出問(wèn)題，并結(jié)合行業(yè)的現(xiàn)狀，對(duì)產(chǎn)業(yè)政策做了全面的分析，提出了行業(yè)未來(lái)的發(fā)展方向。 其次，本文采用波特的五力分析模型對(duì)供應(yīng)商的議價(jià)能力、購(gòu)買者的議價(jià)能力、潛在競(jìng)爭(zhēng)者進(jìn)入的能力、替代品的替代能力、行業(yè)內(nèi)競(jìng)爭(zhēng)者現(xiàn)在的競(jìng)爭(zhēng)能力進(jìn)行了分析，確定了公司競(jìng)爭(zhēng)環(huán)境的重要影響因素。 第三，本文采用SWOT分析法，系統(tǒng)分析了金瑞鈾業(yè)公司的優(yōu)勢(shì)、劣勢(shì)、機(jī)遇和面臨的威脅，制訂了適合企業(yè)的發(fā)展戰(zhàn)略，提出了企業(yè)的發(fā)展戰(zhàn)略目標(biāo)。 最后，為公司發(fā)展戰(zhàn)略的實(shí)施提出了掌控資源、降低生產(chǎn)成本、提高生產(chǎn)能力、強(qiáng)化企業(yè)內(nèi)部管理、安全生產(chǎn)與保護(hù)環(huán)境、加強(qiáng)人力資源建設(shè)等策略。
[Abstract]:China Nuclear Ganzhou Jinrui uranium Industry Co., Ltd (hereinafter referred to as "Jinrui uranium Industry Company") belongs to the Geological and Mineral Division of China Nuclear Industry Group, which is a natural uranium production enterprise. It is an important task to supply raw materials for national defense and nuclear power. The development strategy of the company is systematically studied in this paper. First of all, this paper analyzes the political, economic, social, cultural and technological environment faced by Jinrui uranium Industry Company by using PEST analysis method, analyzes the outstanding problems in the development of the industry, and combines the current situation of the industry. This paper makes a comprehensive analysis of the industrial policy and puts forward the future development direction of the industry. Secondly, this paper uses Porter's five-force analysis model to the supplier's bargaining power, the buyer's bargaining ability, the potential competitor's ability to enter, and the substitute's substitution ability. The competitive power of competitors in the industry is analyzed, and the important factors affecting the competitive environment of the company are determined. Thirdly, using SWOT analysis method, this paper systematically analyzes the advantages, disadvantages, opportunities and threats faced by Jinrui uranium Industry Company, formulates the development strategy suitable for the enterprise, and puts forward the development strategic objectives of the enterprise. Finally, some strategies are put forward for the implementation of the development strategy of the company, such as controlling resources, reducing production cost, improving production capacity, strengthening internal management, safety production and protecting environment, and strengthening the construction of human resources.
【學(xué)位授予單位】：南華大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F272;F426.1

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