本文關鍵詞： 發(fā)展戰(zhàn)略 寶莫股份 丙烯酰胺 聚丙烯酰胺　出處：《中國石油大學（華東）》2013年碩士論文　論文類型：學位論文

【摘要】：丙烯酰胺產(chǎn)品能夠有效提高石油采收率，廣泛應用于水處理造紙等行業(yè)國家十二五規(guī)劃中明確鼓勵支持能源和環(huán)保行業(yè)發(fā)展，為我國丙烯酰胺行業(yè)的發(fā)展提供了巨大的外部推動力隨著我國經(jīng)濟的快速發(fā)展，石油消費量的不斷增大，人們環(huán)保意識的提高和生產(chǎn)技術的進步，丙烯酰胺行業(yè)處于重要的戰(zhàn)略機遇期同時，國內(nèi)丙烯酰胺生產(chǎn)企業(yè)規(guī)模及效益相差較大，總體技術水平不高，創(chuàng)新能力差，在原材料價格波動劇烈，勞動力成本逐年提高的形勢下，丙烯酰胺行業(yè)面臨著巨大的生存壓力和發(fā)展困境 本文選取了丙烯酰胺行業(yè)中比較典型的一家上市公司——寶莫股份作為案例，通過深入的實地調(diào)研定性定量分析和系統(tǒng)分析，應用戰(zhàn)略管理相關理論和研究方法，對寶莫股份的發(fā)展戰(zhàn)略進行了深入的研究運用PEST模型五力分析模型，對寶莫股份的宏觀環(huán)境行業(yè)競爭環(huán)境內(nèi)部微觀環(huán)境進行了分析，，在此基礎上找出寶莫股份面臨的機遇和威脅優(yōu)勢和劣勢制定了寶莫股份的內(nèi)部因素評價矩陣（IFE）及外部因素評價矩陣（EFE），運用SWOT分析制定了寶莫股份發(fā)展戰(zhàn)略的備選方案為SO戰(zhàn)略為選擇切實可行的發(fā)展戰(zhàn)略，提高寶莫股份在未來競爭中的競爭力，利用定量戰(zhàn)略計劃矩陣（QSPM矩陣）對四個備選的SO戰(zhàn)略進行排序，最終選擇一體化戰(zhàn)略和多元化戰(zhàn)略作為寶莫股份的發(fā)展戰(zhàn)略為保證發(fā)展戰(zhàn)略的順利實施，寶莫股份須采取提出了寶莫股份發(fā)展戰(zhàn)略的實施對策，包括擴大生產(chǎn)規(guī)模優(yōu)化人力資源管理加快產(chǎn)品技術創(chuàng)新推進產(chǎn)業(yè)鏈延伸改組營銷事業(yè)部實施精細化管理等措施，實現(xiàn)寶莫股份抓住外部機遇，發(fā)揮內(nèi)部優(yōu)勢，走上持續(xù)穩(wěn)定健康的發(fā)展道路
[Abstract]:Acrylamide products can effectively enhance oil recovery, are widely used in national planning 12th Five-Year water treatment in papermaking industry clearly encourage and support environmental protection and energy industry development, for the development of China's industry of acrylamide provides a great external impetus with the rapid development of our economy, the increasing oil consumption, improve people's awareness of environmental protection and the progress of production technology, acrylamide industry is in an important period of strategic opportunities at the same time, the domestic enterprise scale and benefit of acrylamide is large, the overall technical level is not high, innovation ability is poor, the raw material price volatility, labor costs increased year by year situation, acrylamide industry facing the pressure of living and development of a huge dilemma
This paper selects the typical of acrylamide industry of a listed company, Po Mo shares as a case, through qualitative and quantitative analysis and systematic analysis, in-depth field research, the application of strategic management theories and research methods, the development strategy of Po Mo shares are researched deeply by PEST model, five forces model, the Po Mo the shares of the macro environment industry competition environment of internal micro environment analysis, then find out the Po Mo shares the opportunities and threats facing the advantages and disadvantages of establishing internal factors evaluation matrix of Po Mo shares (IFE) and external factor evaluation matrix (EFE), using the SWOT analysis of the development of the alternative Po Mo shares development strategy SO strategy for the selection of feasible development strategy, improve the Po Mo shares competitiveness in the future competition, with the quantitative strategic planning matrix (QSPM matrix) of four Sort of alternative SO strategy, finally choose integration strategy and diversification strategy as the development strategy of Po Mo shares in order to ensure the smooth implementation of the development strategy, Po Mo shares shall take countermeasures for the implementation of Po Mo shares development strategy, including the expansion of production scale optimization of human resources management to accelerate product innovation to promote the extension of industrial chain reorganization Marketing Department of fine management and other measures to achieve Po Mo shares to seize external opportunities, play to advantages, on the road to development steadily and healthily

【學位授予單位】：中國石油大學（華東）
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F272;F426.72

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