本文關(guān)鍵詞：我國(guó)乘用車(chē)市場(chǎng)價(jià)格競(jìng)爭(zhēng)研究　出處：《華東理工大學(xué)》2013年碩士論文　論文類(lèi)型：學(xué)位論文

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【摘要】：汽車(chē)工業(yè)作為我國(guó)的國(guó)民經(jīng)濟(jì)支柱產(chǎn)業(yè),為我國(guó)的經(jīng)濟(jì)發(fā)展做出了突出貢獻(xiàn)。乘用車(chē)作為汽車(chē)工業(yè)最重要的組成部分,也經(jīng)歷了一段突飛猛進(jìn)的發(fā)展歷程,并逐漸普及到老百姓的日常生活中,深刻改變了老百姓們的出行方式。但是乘用車(chē)市場(chǎng)激烈的價(jià)格競(jìng)爭(zhēng)仍是突出問(wèn)題。受2008年金融危機(jī)的影響,消費(fèi)者需求減少,雖然2009年政府的救市政策造成了我國(guó)乘用車(chē)市場(chǎng)的繁榮,但是2011年乘用車(chē)市場(chǎng)的低迷印證了乘用車(chē)市場(chǎng)增速已明顯放緩。在這種情況下,一些企業(yè)為了保住市場(chǎng)份額或搶占更多的市場(chǎng)份額,紛紛采取降價(jià)的價(jià)格競(jìng)爭(zhēng)策略。但是這種價(jià)格戰(zhàn)并沒(méi)有優(yōu)勝劣汰以提高整個(gè)產(chǎn)業(yè)的集中度,反而使得企業(yè)利潤(rùn)減少,行業(yè)整體效益下滑,嚴(yán)重影響和威脅乘用車(chē)行業(yè)的長(zhǎng)遠(yuǎn)發(fā)展。因此本文主要討論和解決以下四個(gè)問(wèn)題：第一,為什么乘用車(chē)市場(chǎng)存在激烈的價(jià)格競(jìng)爭(zhēng)；第二,這種價(jià)格競(jìng)爭(zhēng)有什么特點(diǎn)；第三,有哪些因素對(duì)價(jià)格競(jìng)爭(zhēng)產(chǎn)生影響；第四,如何提高價(jià)格競(jìng)爭(zhēng)的效率和產(chǎn)業(yè)組織績(jī)效。 本文把我國(guó)乘用車(chē)市場(chǎng)作為研究對(duì)象,首先從西方經(jīng)濟(jì)學(xué)和博弈論的角度對(duì)價(jià)格競(jìng)爭(zhēng)做理論分析,得出乘用車(chē)價(jià)格競(jìng)爭(zhēng)的原因和特點(diǎn)；之后構(gòu)建實(shí)證分析模型,分析乘用車(chē)市場(chǎng)價(jià)格競(jìng)爭(zhēng)的影響因素并得出相應(yīng)結(jié)論。最后基于理論和實(shí)證的分析結(jié)果,對(duì)本文的主要結(jié)論進(jìn)行總結(jié)并提出了相應(yīng)的價(jià)格競(jìng)爭(zhēng)策略和產(chǎn)業(yè)政策建議。
[Abstract]:As the pillar industry of our national economy, automobile industry has made outstanding contribution to the economic development of our country. As the most important part of automobile industry, passenger car has also experienced a period of rapid development. And gradually spread to the daily life of ordinary people, profoundly changed the way people travel. But the fierce price competition in the passenger car market is still a prominent problem. By the impact of the financial crisis in 2008. Consumer demand has declined, although the government's rescue policy in 2009 has led to a boom in the passenger car market in China. But the downturn in the passenger car market in 2011 confirmed that the growth rate of the passenger car market has slowed markedly. In this case, some companies are trying to keep their market share or grab more market share. The price competition strategy of price reduction has been adopted in succession. But this price war does not eliminate the fittest in order to improve the concentration of the whole industry, on the contrary, the profits of the enterprises are reduced, and the overall benefits of the industry decline. Therefore, this paper mainly discusses and solves the following four problems: first, why is there a fierce price competition in the passenger car market; Second, what are the characteristics of this kind of price competition; Third, what factors have an impact on price competition; 4th, how to improve the efficiency of price competition and industrial organization performance. In this paper, the passenger car market in our country is regarded as the object of study. Firstly, from the angle of western economics and game theory, the paper makes a theoretical analysis on the price competition of passenger cars, and obtains the reasons and characteristics of the price competition of passenger cars. Then the empirical analysis model is built to analyze the factors affecting the price competition of passenger car market and draw the corresponding conclusions. Finally based on the theoretical and empirical analysis results. The main conclusions of this paper are summarized and the corresponding price competition strategies and industrial policy suggestions are put forward.
【學(xué)位授予單位】：華東理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：F426.471;F224

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