本文關鍵詞： 吉通電服 ETC 集中化戰(zhàn)略 “互聯(lián)網+”便捷交通　出處：《吉林大學》2017年碩士論文　論文類型：學位論文

【摘要】：2015年9月30日全國29個省(市)實現(xiàn)高速公路ETC(Electronic Toll Collection)聯(lián)網運行,持有一張ETC卡,就可以暢行全國高速公路。吉通電子收費運營服務有限公司(下稱吉通電服)作為吉林省高速公路管理局唯一授權的ETC運營機構,負責全省ETC業(yè)務的發(fā)行、客戶服務、通行費清分結算以及增值服務運營等方面工作。ETC這種服務產品本身具備公益和商業(yè)雙重屬性,其一方面給人們帶來便捷出行體驗,提高效率,降低能耗和尾氣排放水平;另一方面,其高頻使用、粘性強、需求剛性且具備支付通道等方面特性,使其商業(yè)價值突顯,是連接車主“車生活”市場的關鍵入口。吉通電服成立時間雖短,但所處行業(yè)發(fā)展迅猛,亟需科學謀劃公司中期發(fā)展戰(zhàn)略,提前布局相關業(yè)務板塊,充分利用“互聯(lián)網+”便捷交通轉型升級之契機,實現(xiàn)板塊間的良性互動,使公司由單純公益服務屬性向公益服務與商業(yè)運營兼?zhèn)涞木C合屬性轉型,進而實現(xiàn)社會效益和經濟效益最大化。本文通過對吉通電服現(xiàn)狀和問題的分析,明確了公司所在電子支付行業(yè)發(fā)展勢頭迅猛,公司提供的ETC電子支付服務社會認知度日漸提高,公司基礎業(yè)務開展平穩(wěn)有序。但通過分析,也挖掘出公司目前存在的主要問題:尚未建立起系統(tǒng)的營銷體系,對ETC增值業(yè)務產品開發(fā)能力較差,未能有效開發(fā)出規(guī)模用戶的潛在市場價值。這些方面嚴重制約了公司核心業(yè)務可持續(xù)發(fā)展。此外,公司經營模式不夠靈活,人才結構不盡合理,雖然能夠保證基礎業(yè)務平穩(wěn)運行,但能夠支撐新媒體運營和市場營銷等重要業(yè)務的人才還較為缺乏,市場意識薄弱等方面問題也制約了公司的快速發(fā)展。本文主要運用PEST分析方法對公司所處的外部宏觀環(huán)境進行分析,并通過SWOT分析方法側重于公司內部分析,對公司的優(yōu)勢、劣勢、機遇和威脅進行梳理,進而得出公司核心競爭力,提煉并鞏固公司愿景,明確公司ETC業(yè)務發(fā)展應采取的公司戰(zhàn)略定位以及競爭戰(zhàn)略選擇。最后給出戰(zhàn)略實施方案,并通過人力資源優(yōu)化,資金投入保障,加大信息化系統(tǒng)建設力度等方面保障戰(zhàn)略的實施,最終達成戰(zhàn)略目標。
[Abstract]:In September 30th 2015, 29 provinces (cities) across the country implemented the highway ETC(Electronic Toll collection network operation, holding a ETC card. Jitong Electronic Toll Service Co., Ltd. (hereinafter referred to as Jitong Electric Service) as the only authorized ETC operating organization of Jilin Provincial Highway Administration. Responsible for the issue of ETC service, customer service, toll clearance and value-added service operation. Etc. This service product itself has the dual attributes of commonweal and commercial. On the one hand, it brings people convenient travel experience, improve efficiency, reduce energy consumption and exhaust emission level; On the other hand, its high frequency use, strong viscosity, rigid demand and have the characteristics of payment channel, make its commercial value prominent, it is the key entrance to connect the car owner's "car life" market. However, the rapid development of the industry, it is urgent to scientifically plan the company's medium-term development strategy, layout the relevant business sectors ahead of time, make full use of the opportunity of "Internet" convenient transportation transformation and upgrade, and realize the benign interaction between the plates. Make the company from the simple attributes of public service to the comprehensive attributes of public service and commercial operations to achieve the maximum social and economic benefits. This paper through the analysis of the current situation and problems of Ji electrified clothing. It is clear that the electronic payment industry in which the company is developing rapidly, the ETC electronic payment service provided by the company increasingly improve social awareness, the company's basic business to develop smoothly and orderly. But through analysis. Also dig out the company's current main problems: not yet established a system of marketing system, ETC value-added business product development ability is poor. These aspects seriously restrict the sustainable development of the company's core business. In addition, the business model of the company is not flexible enough, and the talent structure is not reasonable. Although it can ensure the smooth operation of the basic business, but can support the operation of new media and marketing and other important business talent is relatively scarce. Weak market awareness has also restricted the rapid development of the company. This paper mainly uses the PEST analysis method to analyze the external macro environment of the company. And through the SWOT analysis method focused on the internal analysis of the company's strengths, weaknesses, opportunities and threats to comb, and then come to the core competitiveness of the company, refining and consolidating the company's vision. The company ETC business development should adopt the strategic positioning and competitive strategy choice. Finally, the strategy implementation plan is given, and through the optimization of human resources, capital investment guarantee. Strengthen the construction of information system and other aspects to ensure the implementation of the strategy, and finally achieve the strategic objectives.
【學位授予單位】：吉林大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F832.2;F724.6;F542.6

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