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電視節(jié)目娛樂秀的品牌效應(yīng)

發(fā)布時間:2019-08-01 15:28
【摘要】:正在西方傳播學者對大眾傳播媒介功能的經(jīng)典論述中,"提供娛樂"是大眾傳播媒介不可或缺的四大功能之一。讓觀眾在忙碌之余得到快樂放松,是電視節(jié)目娛樂秀的核心價值。中國內(nèi)地電視的娛樂節(jié)目形態(tài),經(jīng)歷了"從無到有、從單一到多元"的演進過程。20世
[Abstract]:In the classical exposition of the function of mass media by western communication scholars, "providing entertainment" is one of the four indispensable functions of mass media. It is the core value of TV program entertainment show to make viewers happy and relax after being busy. The form of entertainment programs in mainland China has gone through the evolution process of "from nothing to existence, from single to pluralistic". 20 ~ (th)
【作者單位】: 南昌大學新聞與傳播學系;
【分類號】:G222


本文編號:2521833

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