論自媒體下的成人高校品牌提升
發(fā)布時(shí)間：2019-01-05 05:02
【摘要】：隨著科學(xué)技術(shù)發(fā)展,社會(huì)全面進(jìn)入自媒體發(fā)展時(shí)代。在此環(huán)境下,要想在市場(chǎng)競(jìng)爭(zhēng)中博得一席之地,就必須樹立特色口碑的品牌形象。隨著成人教育事業(yè)發(fā)展,各種類型成人高校不斷出現(xiàn),只有樹立鮮明的品牌形象,提升自身品牌價(jià)值,才能保持成人高校的品牌競(jìng)爭(zhēng)力,保持成人高校的先進(jìn)地位。
[Abstract]:With the development of science and technology, society has entered the era of media development. In this environment, in order to win a place in the market competition, we must set up the brand image of characteristic word of mouth. With the development of adult education, various types of adult colleges and universities appear constantly. Only by setting up a distinct brand image and promoting their own brand value, can they maintain their brand competitiveness and maintain their advanced position.
【作者單位】： 東華大學(xué);
【分類號(hào)】：G724
本文編號(hào)：2401308
[Abstract]:With the development of science and technology, society has entered the era of media development. In this environment, in order to win a place in the market competition, we must set up the brand image of characteristic word of mouth. With the development of adult education, various types of adult colleges and universities appear constantly. Only by setting up a distinct brand image and promoting their own brand value, can they maintain their brand competitiveness and maintain their advanced position.
【作者單位】： 東華大學(xué);
【分類號(hào)】：G724
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