【摘要】：正全球化時(shí)代的到來,使得中國(guó)自主創(chuàng)新品牌發(fā)展正遭遇嚴(yán)峻挑戰(zhàn),市場(chǎng)環(huán)境復(fù)雜多變,信息泛濫,價(jià)格戰(zhàn)此起彼伏,同質(zhì)化愈來愈嚴(yán)重,傳統(tǒng)的品牌經(jīng)營(yíng)理念已經(jīng)落伍。時(shí)至今日,政府、企業(yè)界人士、專家學(xué)者都越來越關(guān)注中國(guó)自主創(chuàng)新品牌如何在全球化市場(chǎng)中更好地生存這一重要議題。由曹洪軍教授等著的《我國(guó)自主創(chuàng)新品牌發(fā)展路徑研究》(經(jīng)濟(jì)科學(xué)出版社,2011年10月)一書
[Abstract]:With the arrival of the era of globalization, the development of independent innovation brand in China is facing severe challenges, the market environment is complex and changeable, the information is flooding, the price war is one after another, the homogeneity is becoming more and more serious, and the traditional brand management concept has been out of date. Today, the government, business people, experts and scholars are increasingly concerned about the important issue of how Chinese independent innovation brands can survive in the global market. A study on the path of Independent Innovation Brand Development in China by Professor Cao Hongjun (Economic Science Press, October 2011)
【作者單位】： 上海交通大學(xué)安泰經(jīng)濟(jì)與管理學(xué)院;
【分類號(hào)】：F273.2

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