略論易捷便利店自有品牌商品的開發(fā)
發(fā)布時(shí)間：2018-11-19 21:34
【摘要】：自有品牌(Private Brand)也稱經(jīng)銷商品牌,它誕生于19世紀(jì)80年代,是商業(yè)競爭發(fā)展到一定階段的產(chǎn)物,是商業(yè)零售企業(yè)為了突出自身形象、維護(hù)競爭地位、充分利用自身的無形資產(chǎn)而采取的一種競爭策略。西方國家對自有品牌的理論研究和實(shí)際應(yīng)用已趨于成熟,并成為其零售業(yè)發(fā)展的重要組成部分。長期而言,自有品牌的開發(fā)、增長將有效地幫助企業(yè)增加和平衡利潤,同時(shí)也將更好地抵御供應(yīng)商施加的價(jià)格壓力。
[Abstract]:Private brand (Private Brand), also known as dealer brand, was born in the 1880s. It is the product of the development of commercial competition to a certain stage, is the commercial retail enterprises in order to highlight their own image, maintain the competitive position, A competitive strategy that takes full advantage of one's own intangible assets. The theoretical research and practical application of private brand in western countries have matured and become an important part of the development of retail trade. In the long run, private brand development and growth will effectively help companies increase and balance profits, while also better resisting price pressures from suppliers.
【作者單位】： 中石化易捷銷售有限公司;
【分類號】：F721
，
本文編號：2343488
[Abstract]:Private brand (Private Brand), also known as dealer brand, was born in the 1880s. It is the product of the development of commercial competition to a certain stage, is the commercial retail enterprises in order to highlight their own image, maintain the competitive position, A competitive strategy that takes full advantage of one's own intangible assets. The theoretical research and practical application of private brand in western countries have matured and become an important part of the development of retail trade. In the long run, private brand development and growth will effectively help companies increase and balance profits, while also better resisting price pressures from suppliers.
【作者單位】： 中石化易捷銷售有限公司;
【分類號】：F721
，
本文編號：2343488
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