基于不同業(yè)態(tài)比較的零售企業(yè)自有品牌發(fā)展路徑探索
發(fā)布時間：2018-11-07 21:17
【摘要】：本文首先對我國零售企業(yè)自有品牌的一般成長路徑進(jìn)行分析,其次比較大型超市業(yè)態(tài)、百貨業(yè)態(tài)及綜合型電商業(yè)態(tài)等不同零售業(yè)態(tài)發(fā)展的各自特點及其自有品牌發(fā)展難點,最后針對不同業(yè)態(tài)的零售企業(yè)舉例分析并探索其自有品牌戰(zhàn)略的成長路徑。
[Abstract]:This paper first analyzes the general growth path of private brand of retail enterprises in China, and then compares the characteristics and difficulties of the development of different retail formats, such as supermarket format, department store format and comprehensive ecommerce format, as well as the difficulties in the development of their own brands. Finally, the paper analyzes and explores the growth path of its own brand strategy for different retail enterprises.
【作者單位】： 四川天一學(xué)院;
【分類號】：F273.2;F724.2
本文編號：2317594
[Abstract]:This paper first analyzes the general growth path of private brand of retail enterprises in China, and then compares the characteristics and difficulties of the development of different retail formats, such as supermarket format, department store format and comprehensive ecommerce format, as well as the difficulties in the development of their own brands. Finally, the paper analyzes and explores the growth path of its own brand strategy for different retail enterprises.
【作者單位】： 四川天一學(xué)院;
【分類號】：F273.2;F724.2
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