【摘要】：正一、高屋建瓴論品牌推動(dòng)品牌建設(shè)提升競(jìng)爭(zhēng)實(shí)力傳媒品牌是新聞文化的重要組成方面,在市場(chǎng)經(jīng)濟(jì)環(huán)境下,在文化強(qiáng)國(guó)建設(shè)背景下,在傳媒業(yè)發(fā)展過(guò)程中,應(yīng)當(dāng)加以重視并不斷加強(qiáng)建設(shè)。傳媒競(jìng)爭(zhēng)的最高階段是品牌的競(jìng)爭(zhēng),品牌影響力將最終決定媒體影響力和傳播力。我們看到,上世紀(jì)末的十幾年,傳媒行業(yè)處在發(fā)行競(jìng)爭(zhēng)階段;新世紀(jì)前十年,傳媒行業(yè)進(jìn)入資本競(jìng)爭(zhēng)階段;未來(lái)十年,傳媒行業(yè)將進(jìn)入品牌競(jìng)爭(zhēng)階段。
[Abstract]:First, Hillhouse argues that the promotion of brand construction, the promotion of competitive strength, the media brand is an important component of news culture. In the context of market economy, in the context of the construction of a cultural power, and in the process of media industry development, Attention should be paid to it and construction should be continuously strengthened. The highest stage of media competition is brand competition. Brand influence will ultimately determine media influence and communication power. We can see that the media industry is in the stage of distribution competition at the end of last century, the media industry has entered the stage of capital competition in the first decade of the new century, and the media industry will enter the stage of brand competition in the next decade.
【分類號(hào)】：G206-F

【相似文獻(xiàn)】

相關(guān)期刊論文 前4條

1 宋祖華;;傳媒業(yè)品牌經(jīng)營(yíng)探析[J];當(dāng)代傳播;2006年06期

2 黃志貴;;傳媒的品牌化經(jīng)營(yíng)路徑[J];當(dāng)代傳播;2007年02期

3 陳兵;;傳媒品牌的核心價(jià)值及定位[J];當(dāng)代傳播;2007年03期

4 金雁;;核心識(shí)別:傳媒品牌建設(shè)的關(guān)鍵[J];深圳大學(xué)學(xué)報(bào)(人文社會(huì)科學(xué)版);2007年02期

相關(guān)碩士學(xué)位論文 前2條

1 朱田鳳;黨報(bào)的品牌化發(fā)展[D];西北大學(xué);2006年

2 馬二偉;傳媒品牌運(yùn)作研究[D];武漢大學(xué);2005年

，

本文編號(hào)：2308745