【摘要】：高職院校品牌文化SIS設(shè)計(jì)是高職院校文化建設(shè)的核心,是高職院校建立品牌、培育特色、彰顯個(gè)性、塑造形象、提升社會(huì)認(rèn)可度的重要舉措。高職院校品牌文化SIS設(shè)計(jì)主要包括院校理念識(shí)別系統(tǒng)(MI)、院校行為識(shí)別系統(tǒng)(BI)、院校視覺識(shí)別系統(tǒng)(VI)和院校環(huán)境識(shí)別系統(tǒng)(EI)4個(gè)方面。高職院校品牌文化SIS設(shè)計(jì)與實(shí)施共分為6個(gè)階段:統(tǒng)一認(rèn)識(shí)階段、調(diào)查研究階段、SIS設(shè)計(jì)階段、導(dǎo)入實(shí)施階段、評(píng)估整改階段和戰(zhàn)略實(shí)施階段。
[Abstract]:The SIS design of brand culture in higher vocational colleges is the core of cultural construction in higher vocational colleges. It is an important measure to establish brands, cultivate characteristics, highlight personality, shape image and promote social recognition in higher vocational colleges. The SIS design of brand culture in higher vocational colleges mainly includes four aspects: college concept recognition system (MI), college behavior recognition system (BI), college visual recognition system (VI) and college environment recognition system (EI). The SIS design and implementation of brand culture in higher vocational colleges can be divided into six stages: the stage of unified cognition, the stage of investigation and research, the stage of SIS design, the stage of introduction and implementation, the stage of evaluation and reform and the stage of strategic implementation.
【作者單位】： 河北政法職業(yè)學(xué)院;
【分類號(hào)】：G718.5

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本文編號(hào)：2308992