【摘要】：隨著我國經(jīng)濟不斷的發(fā)展,人們的生活方式也在發(fā)生著翻天覆地的變化,人們逐漸認識到城市品牌的存在直接影響到城市在未來的發(fā)展情況。而城市品牌的形象是代表了城市的發(fā)展現(xiàn)狀,也是城市的一個縮影,是一種無形的宣傳和財產(chǎn),城市品牌形象能夠為城市帶來巨大的收益和利益。文章以VI設(shè)計在城市品牌形象建設(shè)中的應(yīng)用作為研究的對象,首先針對城市VI設(shè)計發(fā)展的歷程進行了闡述,為后文的研究提供參考,再針對VI設(shè)計在城市品牌形象建設(shè)中存在的問題進行討論,并詳細的介紹了VI設(shè)計在城市品牌建設(shè)中的應(yīng)用,希望文章的研究能夠為城市建設(shè)提供相應(yīng)的參考。
[Abstract]:With the continuous development of our economy, people's way of life is also undergoing earth-shaking changes, people gradually realize that the existence of urban brand directly affects the future development of the city. The image of city brand represents the status quo of city development and is also a microcosm of the city. It is a kind of intangible propaganda and property. The city brand image can bring huge benefits and benefits to the city. This paper takes the application of VI design in the construction of urban brand image as the research object. Firstly, it expounds the course of the development of urban VI design, which provides a reference for the later research. Then the problems of VI design in urban brand image construction are discussed, and the application of VI design in urban brand construction is introduced in detail. It is hoped that the research of this article can provide the corresponding reference for urban brand construction.
【作者單位】： 江門職業(yè)技術(shù)學(xué)院;
【分類號】：J524

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