【摘要】：品牌設(shè)計課筆者已經(jīng)教授過很多次了,每一次都希望自己在教學(xué)上能夠有所突破,這也是教學(xué)相長的樂趣之一吧。論文題目叫點"石"成金,原因之一是本次課程我們確實選擇了"石頭"作為本次品牌設(shè)計課的主打方向。石頭,這個似乎無意義的存在,讓更多學(xué)生產(chǎn)生了賦予它意義的沖動,從而也引發(fā)出下面那些令人激動的品牌概念;原因之二是在課程結(jié)束后,我們緊接著策劃了一個成果展,大家的智慧賦予這個展覽以點"石"成金的名字。在展覽期間我們還進(jìn)行了現(xiàn)場售賣,使學(xué)生有機會親身接觸消費者,獲得最直接的市場反饋。
[Abstract]:The writer has taught me many times , and every time I want to make a breakthrough in teaching , this is one of the fun of teaching . One of the reasons is that we have chosen Stone as the main direction of this brand design lesson . One reason is that we have chosen " Stone " as the main direction of this brand design lesson . The reason is that after the course is finished , we plan a fruit show . We also have the wisdom of giving the exhibition the name of " Shi " . During the exhibition , we also carried out on - site selling so that students have the opportunity to contact the consumer and get the most direct market feedback .
【作者單位】： 北京服裝學(xué)院;
【分類號】：TS941.2-4;G642

【相似文獻(xiàn)】

相關(guān)重要報紙文章 前1條

1 李惠武;以“綠色”概念構(gòu)建生活標(biāo)準(zhǔn)[N];南方日報;2006年

相關(guān)碩士學(xué)位論文 前1條

1 繆瑛艷;基于技術(shù)與市場匹配的裝備產(chǎn)品概念構(gòu)建[D];大連理工大學(xué);2007年

，

本文編號：2127754