【摘要】：日本"壽司之神"小野二郎的壽司經(jīng)營(yíng)理念、運(yùn)營(yíng)模式、運(yùn)營(yíng)機(jī)制、營(yíng)銷方式無(wú)一不啟發(fā)我們應(yīng)該更多地關(guān)注品牌的內(nèi)在,即關(guān)注品牌的精神,使員工認(rèn)可企業(yè),熱愛(ài)企業(yè),從而愿意為企業(yè)奉獻(xiàn);關(guān)注質(zhì)量,質(zhì)量是所有企業(yè)發(fā)展的根基,對(duì)質(zhì)量的監(jiān)控嚴(yán)格與否在企業(yè)或品牌未來(lái)的發(fā)展道路上尤為重要;關(guān)注特色,做自己擅長(zhǎng)做的事,把這件事做到極致;關(guān)注消費(fèi)者,從消費(fèi)者的角度出發(fā),了解消費(fèi)者的需求品牌才能與消費(fèi)者走得更近,才能貼合消費(fèi)者的情感。只有關(guān)注這些,從這些角度出發(fā),品牌和企業(yè)才能走得更遠(yuǎn),走得更好。
[Abstract]:Japan's "God of Sushi" Kono's sushi business philosophy, operation model, operation mechanism, marketing methods should inspire us to pay more attention to the internal brand, that is, pay attention to the spirit of the brand, so that employees recognize the enterprise, love the enterprise, In order to be willing to contribute to the enterprise; pay attention to the quality, quality is the foundation of all enterprises development, the quality of strict monitoring or not in the future development of the enterprise or brand is particularly important; pay attention to the characteristics, do what they are good at doing, Do this to the extreme; focus on consumers, from the consumer's point of view, to understand consumer demand brand and consumer to get closer to the consumer, in order to fit the consumer's feelings. Only pay attention to these, from these angles, brands and enterprises can go further, better.
【作者單位】： 常州工學(xué)院藝術(shù)與設(shè)計(jì)學(xué)院;
【分類號(hào)】：F719.3;F273.2
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本文編號(hào)：2128666