本文選題：產(chǎn)業(yè)集群 + 共有產(chǎn)權(quán)��； 參考：《浙江師范大學(xué)》2008年碩士論文

【摘要】： 產(chǎn)業(yè)集群是區(qū)域產(chǎn)業(yè)發(fā)展的一種重要模式。經(jīng)過20余年的醞釀和發(fā)展,我國許多地方相應(yīng)的形成了基于產(chǎn)業(yè)集群的區(qū)域品牌。集群區(qū)域品牌同企業(yè)品牌一樣重要,能夠給消費(fèi)者提供產(chǎn)品信息、影響消費(fèi)者的心理偏好,進(jìn)而使消費(fèi)者傾向于消費(fèi)集群內(nèi)的產(chǎn)品,為產(chǎn)業(yè)集群的發(fā)展提供有利條件。但是由于集群區(qū)域品牌的共有產(chǎn)權(quán)特性,企業(yè)對其使用不可避免的會出現(xiàn)過度使用甚至濫用的情況,在信息不對稱的情況下,集群區(qū)域品牌更是會趨于劣化,從而引起產(chǎn)業(yè)集群快速衰退甚至消亡。 在理論部分,本文運(yùn)用產(chǎn)權(quán)經(jīng)濟(jì)學(xué)的分析方法,以共有產(chǎn)權(quán)會導(dǎo)致租金消散為基本理念,對現(xiàn)實(shí)中出現(xiàn)的集群區(qū)域品牌濫用及其后果進(jìn)行了經(jīng)濟(jì)學(xué)分析;再運(yùn)用信息經(jīng)濟(jì)學(xué),對集群區(qū)域品牌出現(xiàn)劣化的原因及方式進(jìn)行了論證;最后結(jié)合信息經(jīng)濟(jì)學(xué)、產(chǎn)權(quán)經(jīng)濟(jì)學(xué)、產(chǎn)業(yè)經(jīng)濟(jì)學(xué),論證了通過打造企業(yè)品牌來解決區(qū)域品牌問題的有效性。 在實(shí)證方面,本文在論述過程中引用了“金華火腿”、“紹興黃酒”、“永康保溫杯”等案例,并在最后部分,又對“溫州皮鞋”區(qū)域品牌作了較為全面的動態(tài)研究。 本文首先對集群區(qū)域品牌、集群區(qū)域品牌資產(chǎn)進(jìn)行了概念上的界定,并分析了集群區(qū)域品牌的產(chǎn)權(quán)性質(zhì)。運(yùn)用博弈論、產(chǎn)權(quán)經(jīng)濟(jì)學(xué)等理論,對現(xiàn)實(shí)中區(qū)域品牌存在的被濫用現(xiàn)象進(jìn)行了深入的分析,探討了集群區(qū)域品牌被濫用的后果。 其次,本文分析了集群區(qū)域品牌劣化的風(fēng)險。由于集群區(qū)域品牌的共有產(chǎn)權(quán)性質(zhì),在信息不對稱的情況下惡性的機(jī)會主義行為,會導(dǎo)致區(qū)域品牌的快速劣化。同時還運(yùn)用了阿克洛夫“檸檬市場”模型,分析了產(chǎn)業(yè)集群區(qū)域品牌不斷趨于劣化的過程。 再次,從現(xiàn)實(shí)觀察出發(fā),發(fā)現(xiàn)有企業(yè)品牌支撐的集群區(qū)域品牌不容易出現(xiàn)被濫用與劣化,提出了通過打造企業(yè)品牌來解決集群區(qū)域品牌問題的觀點(diǎn),分析了影響產(chǎn)業(yè)集群中企業(yè)品牌產(chǎn)生的因素,并闡述了通過打造企業(yè)品牌來解決集群區(qū)域品牌問題的機(jī)理。 最后,本文針對集群區(qū)域品牌使用時會出現(xiàn)的問題,相應(yīng)的提出了一些政策建議。以“溫州皮鞋”作為案例,考察與分析了區(qū)域品牌產(chǎn)生、劣化與升華的一個過程。
[Abstract]:Industrial cluster is an important mode of regional industrial development. After more than 20 years of brewing and development, many places in China have formed regional brands based on industrial clusters. Cluster regional brand is as important as enterprise brand, it can provide consumers with product information, influence consumer's psychological preference, and then make consumers incline to the products in the consumer cluster, and provide favorable conditions for the development of industrial cluster. However, due to the common property characteristics of cluster regional brands, the use of cluster regional brands will inevitably lead to excessive use or even abuse. In the case of information asymmetry, cluster regional brands will tend to deteriorate. As a result, industrial clusters decline rapidly and even die out. In the theoretical part, this paper uses the analysis method of property right economics, taking the common property right will cause rent dissipation as the basic idea, carries on the economic analysis to the cluster regional brand abuse and its consequence in reality, and then uses the information economics. The reasons and methods of regional brand deterioration in cluster are demonstrated. Finally, combining with information economics, property economics and industrial economics, the paper demonstrates the effectiveness of building enterprise brand to solve the regional brand problem. In the case of demonstration, this paper cites "Jinhua Ham", "Shaoxing Yellow Rice Wine", "Yongkang Insulation Cup" and so on, and in the last part, makes a more comprehensive dynamic research on the regional brand of "Wenzhou leather shoes". In this paper, the concept of cluster regional brand and cluster regional brand equity are defined, and the property rights of cluster regional brand are analyzed. Based on the theory of game and property economics, this paper makes a deep analysis of the abuse of regional brand in reality, and discusses the consequences of the abuse of regional brand in cluster. Secondly, this paper analyzes the risk of regional brand deterioration. Because of the common property right of regional brand in cluster, the vicious opportunistic behavior under the condition of asymmetric information will lead to the rapid deterioration of regional brand. At the same time, the Akerlof "lemon market" model is used to analyze the process of regional brand deterioration in industrial clusters. Thirdly, from the point of view of reality, we find that the cluster regional brand supported by enterprise brand is not easy to be abused and degraded, and put forward the viewpoint of how to solve the problem of cluster regional brand by building enterprise brand. This paper analyzes on the factors influencing the production of enterprise brands in industrial clusters, and expounds the mechanism of how to solve the regional brand problems of industrial clusters by creating enterprise brands. Finally, this paper puts forward some policy suggestions in view of the problems of brand use in cluster area. Taking Wenzhou leather shoes as an example, this paper investigates and analyzes a process of regional brand formation, deterioration and sublimation.
【學(xué)位授予單位】：浙江師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2008
【分類號】：F273.2

【引證文獻(xiàn)】

相關(guān)期刊論文 前1條

1 李濤;;談沿海企業(yè)內(nèi)遷及其與西部地區(qū)的產(chǎn)業(yè)鏈融合[J];商業(yè)時代;2010年09期

相關(guān)碩士學(xué)位論文 前1條

1 周一tD;基于循環(huán)經(jīng)濟(jì)的造紙產(chǎn)業(yè)集群發(fā)展研究[D];陜西科技大學(xué);2012年

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本文編號：1936616