本文選題：品牌 + 延伸�。� 參考：《青年記者》2013年12期

【摘要】：正對于新媒體平臺,傳統(tǒng)媒體如果等發(fā)展成熟再跟進使用,會失去該平臺的黃金成長期,越晚進入門檻越高。中國傳媒大學新媒體研究院院長趙子忠,用"狗熊掰棒子"來形容目前傳統(tǒng)媒體在微博和微信等社交媒體上開設(shè)媒體公眾賬號的嘗試,"先是微博,然后是微信,微信之后呢?我認為不管是微博也好微信也好,最終都是塵歸塵,土歸土,而傳統(tǒng)媒體還是要回到
[Abstract]:As for the new media platform, if the traditional media wait for the development mature to follow up, it will lose the golden growth period of the platform, the later the entry threshold is higher. Zhao Zizhong, dean of the New Media Research Institute at Communication University of China, describes the current attempt by traditional media to open media public accounts on social media such as Weibo and WeChat. "first Weibo, then WeChat, what about WeChat?" I think whether it's Weibo or WeChat, it's all dust and dirt, and the traditional media still have to go back.
【作者單位】： 廣州日報全媒體中心;
【分類號】：G219.2
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本文編號：1872818