本文選題：中小 + 出版社��； 參考：《中國出版》2013年05期

【摘要】：正轉企改制后,面對大型出版集團的競爭擠壓,民營出版機構的市場搶奪,國外出版集團的強勢出擊,人力、資金和技術都不足的中小出版社陷入了生存困境。在激烈的競爭過程中,中小出版社逐漸意識到了品牌的力量,開始著力塑造品牌。此時,互聯(lián)網(wǎng)以其低進入門檻和開放性的特點獲得了中小出版社的青睞,它們開始借力網(wǎng)絡開展各種類型的傳播活動,如開設網(wǎng)站、官方微博、博客以宣傳品牌和產(chǎn)品等。在得益
[Abstract]:After the restructuring of the enterprise, facing the competition of the large publishing group, the market snatching of the private publishing institutions, the strong attack of the foreign publishing group, the small and medium publishing houses with insufficient manpower, capital and technology are in the plight of survival. In the fierce competition process, the small and medium press has gradually realized the strength of the brand and began to shape the brand. At this time, the Internet has won the favor of small and medium publishing houses with its low entry threshold and openness, and they begin to carry out various types of communication activities, such as opening websites, official micro-blog, blogs to publicize brands and products.

【作者單位】： 華南理工大學新聞與傳播學院;
【分類號】：G239.2
，

本文編號：1827719