本文選題：品牌經(jīng)濟　切入點：制度框架　出處：《社會科學》2015年04期

【摘要】：經(jīng)過30多年的快速發(fā)展,中國已經(jīng)躍然成為全球第二大經(jīng)濟體,多項總量經(jīng)濟指標位列全球第一。然而,在要素全球流動的時代里,品牌及品牌經(jīng)濟的發(fā)展水平正在成為衡量各國經(jīng)濟軟實力的重要標準。恰恰是在這個問題上,中國距離西方發(fā)達國家還有很大的差距。從根源上講,有效制度的缺失是導致品牌經(jīng)濟持續(xù)發(fā)展不前的根本原因�；诖�,本文嘗試從品牌經(jīng)濟與制度的關系入手,重點討論影響和決定品牌經(jīng)濟發(fā)展的制度要素;并結合中國實際,提出促進品牌經(jīng)濟發(fā)展的建議。
[Abstract]:After more than 30 years of rapid development, China has become the second largest economy in the world, with a number of gross economic indicators ranking first in the world. However, in the era of global flow of elements, The development level of brand and brand economy is becoming an important criterion for measuring the economic soft power of various countries. It is precisely on this issue that China still has a long way to go from the western developed countries. From the root of this point of view, The absence of effective system is the fundamental reason leading to the sustained development of brand economy. Based on this, this paper tries to discuss the institutional elements that influence and determine the development of brand economy from the perspective of the relationship between brand economy and institution, and combines with the reality of China. Put forward the suggestion of promoting the development of brand economy.
【作者單位】： 上海社會科學院;
【分類號】：F273.2
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本文編號：1683266