本文選題：A企業(yè)　切入點：少兒英語培訓(xùn)　出處：《北京交通大學(xué)》2010年碩士論文　論文類型：學(xué)位論文

【摘要】： 中國少兒英語培訓(xùn)市場經(jīng)歷了引進階段和發(fā)展階段,目前已逐步進入了市場的成熟期,隨著競爭日益激烈,加之部分機構(gòu)管理不規(guī)范,教學(xué)水平低下,收費標準不科學(xué),導(dǎo)致市場混亂,以及教學(xué)方法差異化越來越小等制約因素,使得國內(nèi)大多數(shù)少兒英語教育的擴充速度都放慢了腳步,這些增加了A企業(yè)的運營難度。 本文通過分析,說明了A少兒英語教育公司(以下簡稱：A企業(yè))的發(fā)展方向,對于在其提高企業(yè)的核心競爭能力、促進企業(yè)的健康持續(xù)發(fā)展、增強企業(yè)的凝聚力上尋求突破與發(fā)展具有重要意義,并將有效地推動A企業(yè)從優(yōu)秀走向卓越。本文通過明確A企業(yè)的優(yōu)勢與劣勢、機會與挑戰(zhàn),并通過內(nèi)、外部環(huán)境綜合評價,從戰(zhàn)略高度對企業(yè)進行了綜合分析。 本文通過對A企業(yè)的戰(zhàn)略管理現(xiàn)狀以及存在的問題分析,提出在當前的環(huán)境下,可以運用目標市場的選擇與定位戰(zhàn)略、目標市場的進入戰(zhàn)略、強化品牌管理戰(zhàn)略、精細運營管理戰(zhàn)略、加強營銷管理戰(zhàn)略和團隊管理戰(zhàn)略等,達到增強A企業(yè)的市場競爭力的目的。 在中國少兒英語培訓(xùn)市場秩序趨于規(guī)范的情況下,A企業(yè)應(yīng)積極適應(yīng)新的政策變化,充分利用自身的優(yōu)勢,積極調(diào)整戰(zhàn)略,以使企業(yè)在競爭中立于不敗之地。
[Abstract]:The Chinese children's English training market has gone through the stage of introduction and development, and has gradually entered the mature stage of the market. With the increasingly fierce competition, coupled with the non-standard management of some institutions, the low level of teaching, the standard of fees is not scientific. As a result of the confusion of the market and the smaller and smaller differences in teaching methods, the expansion rate of most children's English education in China has slowed down, which has increased the difficulty of the operation of Enterprise A. Through the analysis, this paper explains the development direction of A Children's English Education Company (hereinafter referred to as "A A Enterprise"), in order to improve the core competitive ability of the enterprise and promote the healthy and sustainable development of the enterprise. It is of great significance to seek breakthrough and development in enhancing the cohesion of enterprises, and it will effectively promote A enterprises from excellence to excellence. This paper makes clear the strengths and weaknesses, opportunities and challenges of A enterprises, and through comprehensive evaluation of internal and external environment. From the strategic level, the enterprise is comprehensively analyzed. Based on the analysis of the present situation and the existing problems of the strategic management of the A enterprise, this paper puts forward that under the current environment, the selection and positioning strategy of the target market, the entry strategy of the target market, and the strengthening of the brand management strategy can be used. Fine operation management strategy, strengthen marketing management strategy and team management strategy, so as to enhance the market competitiveness of enterprise A. Under the condition that the order of Chinese children's English training market tends to be standardized, enterprises should adapt to the new policy changes, make full use of their own advantages and adjust their strategies actively, so that the enterprises can be in an invincible position in the competition.
【學(xué)位授予單位】：北京交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2010
【分類號】：H319

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