本文關(guān)鍵詞：廣東GL公司品牌規(guī)劃研究，由筆耕文化傳播整理發(fā)布。

MBA學(xué)位論文 作者：胡毅順 廣東GL公司品牌規(guī)劃研究 ABSTRACT of economic theaccelerationofthe integration，the With global process ofmarket raiseof living people’S development economy,gradually increasing hasenteredtheeraofbrand themost important standards，China competition．As basisof and is the enterprises’survival assets，brandincreasinglybecoming intangible overthe economic are global situation，thecountries’strength development．Looking brands．Astheworld’S inthe alltheworld．class alsoreflectedcompetitionamong fieldofbrand．Inrecent has inthe heavyresponsibility fourth．1argesteconomy,China textilebrandsarein textiletrade has reflectsthatChinese years，many disputeclearly theweakstatusintheinternationalmarket． hasbecomethefocusofthemarket excellent Now,brand competition．With renownedbrandshave brand and numberofinternational marketingbuilding，，alarge successeshavemadeChinese ownedthe shareofChinesemarket．Their huge realizedthe andvalueof enterprisesdeeply importance brands．However,themajority insufficient ofthe and ofChinese have importance enterprises understanding of-brand andSOon．Inthe necessity brand ashowtO and brandandhowtoadd building，suchplan accuratelyposition value brand needtObefurther throughequitymanagement，ChineseEnterprises standardizedand improved． GLisamediumfabrictextile thelabor of Guangdong enterprise．Afterpain fromstate-ownedto in 7 has 2001，with transferring private years’development，GL holeditsowninthe withthe gradually market．Recently,alongopeningenlargement， the national facedisevenmorefierce．So market which textile competition enterprise withlocal decidedto brand on government’Ssupport，GL implementstrategy．Based theresearchofbrand andrelative article theories，this developmentprocess totally theGLbrandenvironmentand brand analyzes planning’S developingprocess，from makesclearofthe and ofGUsbra

  本文關(guān)鍵詞：廣東GL公司品牌規(guī)劃研究，由筆耕文化傳播整理發(fā)布。