本文關(guān)鍵詞： 中小企業(yè)區(qū)域品牌 產(chǎn)業(yè)集群 演進(jìn)　出處：《沈陽理工大學(xué)》2009年碩士論文　論文類型：學(xué)位論文

【摘要】： 中小企業(yè)區(qū)域品牌因其對區(qū)域經(jīng)濟(jì)的重要作用而日益受到各國政府和諸多學(xué)者的關(guān)注。就我國目前的中小企業(yè)區(qū)域品牌發(fā)展情況來看,在對地區(qū)經(jīng)濟(jì)促進(jìn)的同時,區(qū)域品牌的構(gòu)建主體——中小企業(yè)面臨著利潤空間趨薄、土地資源枯竭、環(huán)境壓力增大、勞動供給出現(xiàn)新情況等問題,其發(fā)展主要依靠的成本優(yōu)勢作用在遞減,導(dǎo)致其陷入?yún)^(qū)域品牌成長的后勁不足,知名度和美譽(yù)度難以進(jìn)一步提高的瓶頸。然而對于中小企業(yè)區(qū)域品牌的演進(jìn)機(jī)理問題國內(nèi)外均沒有成型的理論,對于我國中小企業(yè)區(qū)域品牌演進(jìn)中遇到的瓶頸問題缺乏理論的指導(dǎo)。因此希望通過中小企業(yè)區(qū)域品牌演進(jìn)機(jī)理的研究,能對中小企業(yè)區(qū)域品牌成長培育工作起指導(dǎo)及借鑒的作用,促進(jìn)中小企業(yè)區(qū)域品牌成長的更快。 本文在中小企業(yè)區(qū)域品牌和產(chǎn)業(yè)集群相關(guān)理論的研究基礎(chǔ)上,運(yùn)用了多學(xué)科多角度的分析方法,借助了歸納和演繹、定性和定量相結(jié)合的研究方法,論述了中小企業(yè)區(qū)域品牌演進(jìn)軌跡,分析了其演進(jìn)的支撐條件,在此基礎(chǔ)上建立其演進(jìn)模型,分析中小企業(yè)區(qū)域品牌演進(jìn)與產(chǎn)業(yè)集群發(fā)展具有正相關(guān)性,從產(chǎn)業(yè)集群生命周期角度論述產(chǎn)業(yè)集群發(fā)展有效推動中小企業(yè)區(qū)域品牌演進(jìn),并實證分析了“長三角”旅游區(qū)品牌、天津“濱海新區(qū)”及美國“硅谷”高新技術(shù)區(qū)品牌的演進(jìn)。通過分析,筆者認(rèn)為:中小企業(yè)區(qū)域品牌演進(jìn)與產(chǎn)業(yè)集群的發(fā)展具有正相關(guān)性,產(chǎn)業(yè)集群的發(fā)展能有效推動中小企業(yè)區(qū)域品牌的演進(jìn),用產(chǎn)業(yè)集群的發(fā)展帶動中小企業(yè)區(qū)域品牌的演進(jìn)是解決目前中小企業(yè)區(qū)域品牌成長遇到的諸多問題的有效措施。
[Abstract]:The regional brands of small and medium-sized enterprises have been paid more and more attention by governments and many scholars because of their important role in regional economy. In view of the development of regional brands of small and medium-sized enterprises in China, they are promoting the regional economy at the same time. The main body of building regional brand-small and medium-sized enterprises are faced with the problems of thinning profit space, drying up land resources, increasing environmental pressure, and the new situation of labor supply. As a result, it falls into the bottleneck of regional brand growth, which makes it difficult to improve its popularity and reputation. However, there is no theory on the evolution mechanism of regional brand in small and medium-sized enterprises at home and abroad. There is no theoretical guidance for the bottleneck problems encountered in the evolution of regional brands of small and medium-sized enterprises in China, so we hope to study the evolution mechanism of regional brands in small and medium-sized enterprises. It can guide and draw lessons on the regional brand growth of small and medium-sized enterprises, and promote the regional brand growth of small and medium-sized enterprises. On the basis of the theory of regional brand and industrial cluster of small and medium-sized enterprises, this paper uses a multi-disciplinary and multi-angle analysis method, with the help of induction and deduction, qualitative and quantitative research methods. This paper discusses the evolution track of regional brands of small and medium-sized enterprises, analyzes the supporting conditions of their evolution, establishes its evolution model, and analyzes the positive correlation between the evolution of regional brands and the development of industrial clusters. From the point of view of the life cycle of industrial cluster, this paper discusses that the development of industrial cluster can effectively promote the evolution of regional brands of small and medium-sized enterprises, and empirically analyzes the brand of "Yangtze River Delta" tourist area. The evolution of the brand of Tianjin Binhai New area and American Silicon Valley High-tech Zone. Through the analysis, the author thinks that the evolution of regional brand of small and medium-sized enterprises has positive correlation with the development of industrial cluster. The development of industrial clusters can effectively promote the evolution of regional brands of small and medium-sized enterprises. The development of industrial clusters to promote the evolution of regional brands of small and medium-sized enterprises is an effective measure to solve the problems encountered by the growth of regional brands of small and medium-sized enterprises.
【學(xué)位授予單位】：沈陽理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2009
【分類號】：F273.2

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