【摘要】：隨著互聯(lián)網(wǎng)+旅游的蓬勃發(fā)展,旅游景區(qū)既有的客戶管理管理理念與系統(tǒng)逐漸暴漏出弊端,以旅行社為代表的分銷客戶的渠道行為阻礙了景區(qū)網(wǎng)絡(luò)售票渠道的發(fā)展。本文通過分析不同階段旅游景區(qū)客戶對售票渠道的影響,對景區(qū)現(xiàn)有客戶關(guān)系管理現(xiàn)狀進(jìn)行深度剖析,提出以分銷商客戶和消費(fèi)客戶為雙核心的客戶關(guān)系管理理念和系統(tǒng)模型設(shè)計(jì),以期對旅游景區(qū)實(shí)施客戶關(guān)系管理提供一定的參考。
[Abstract]:With the vigorous development of Internet tourism, the existing customer management concepts and systems of scenic spots gradually leak out malpractices, and the channel behavior of distribution customers represented by travel agencies hinders the development of online ticketing channels in scenic spots. Based on the analysis of the influence of scenic spot customers on ticket selling channels in different stages, this paper makes an in-depth analysis of the current situation of customer relationship management in scenic spots. This paper puts forward the concept and system model design of customer relationship management with distributor customers and consumer customers as the dual core, in order to provide some reference for the implementation of customer relationship management in scenic spots.
【作者單位】： 大連東軟信息學(xué)院;
【分類號】：F592.6;F274

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