【摘要】：越來(lái)越多的大型零售企業(yè)宣布其全渠道戰(zhàn)略布局,并將O2M視為企業(yè)進(jìn)入全渠道戰(zhàn)場(chǎng)的捷徑,針對(duì)傳統(tǒng)零售企業(yè)在線上線下協(xié)調(diào)發(fā)展的轉(zhuǎn)型升級(jí)中如何管理和服務(wù)好各個(gè)渠道的客戶問(wèn)題,論文設(shè)計(jì)和實(shí)現(xiàn)了一個(gè)基于O2M全渠道零售的客戶關(guān)系管理系統(tǒng),首先描述了O2M全渠道的零售模式和相應(yīng)的IT支撐架構(gòu),深入探討了基于O2M全渠道零售模式下的客戶關(guān)系管理系統(tǒng)需求,針對(duì)該需求對(duì)系統(tǒng)進(jìn)行了設(shè)計(jì)與實(shí)現(xiàn),實(shí)踐證明該系統(tǒng)具有很好的可擴(kuò)展性和穩(wěn)定性。
[Abstract]:More and more large retail enterprises announce their omni-channel strategic layout, and regard O2M as a shortcut for enterprises to enter the all-channel battlefield. In order to solve the problem of how to manage and serve the customers of various channels in the transformation and upgrading of the coordinated development of online and offline traditional retail enterprises, this paper designs and implements a customer relationship management system based on O2M omni-channel retail. Firstly, the retail mode of O2M omni-channel and the corresponding IT support architecture are described, and the requirements of customer relationship management system based on O2M omni-channel retail mode are deeply discussed, and the system is designed and implemented according to this requirement. The practice has proved that the system has good scalability and stability.
【作者單位】： 東莞職業(yè)技術(shù)學(xué)院計(jì)算機(jī)工程系;
【基金】：東莞市高等院校、科研機(jī)構(gòu)科技計(jì)劃一般項(xiàng)目(編號(hào):2014106101037) 東莞職業(yè)技術(shù)學(xué)院政校行企合作開展科研與服務(wù)項(xiàng)目(編號(hào):ZXHQ2014d010)
【分類號(hào)】：TP311.52
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本文編號(hào)：2479587