【摘要】：越來越多的大型零售企業(yè)宣布其全渠道戰(zhàn)略布局,并將O2M視為企業(yè)進入全渠道戰(zhàn)場的捷徑,針對傳統(tǒng)零售企業(yè)在線上線下協(xié)調(diào)發(fā)展的轉(zhuǎn)型升級中如何管理和服務好各個渠道的客戶問題,論文設(shè)計和實現(xiàn)了一個基于O2M全渠道零售的客戶關(guān)系管理系統(tǒng),首先描述了O2M全渠道的零售模式和相應的IT支撐架構(gòu),深入探討了基于O2M全渠道零售模式下的客戶關(guān)系管理系統(tǒng)需求,針對該需求對系統(tǒng)進行了設(shè)計與實現(xiàn),實踐證明該系統(tǒng)具有很好的可擴展性和穩(wěn)定性。
[Abstract]:More and more large retail enterprises announce their omni-channel strategic layout, and regard O2M as a shortcut for enterprises to enter the all-channel battlefield. In order to solve the problem of how to manage and serve the customers of various channels in the transformation and upgrading of the coordinated development of online and offline traditional retail enterprises, this paper designs and implements a customer relationship management system based on O2M omni-channel retail. Firstly, the retail mode of O2M omni-channel and the corresponding IT support architecture are described, and the requirements of customer relationship management system based on O2M omni-channel retail mode are deeply discussed, and the system is designed and implemented according to this requirement. The practice has proved that the system has good scalability and stability.
【作者單位】： 東莞職業(yè)技術(shù)學院計算機工程系;
【基金】：東莞市高等院校、科研機構(gòu)科技計劃一般項目(編號:2014106101037) 東莞職業(yè)技術(shù)學院政校行企合作開展科研與服務項目(編號:ZXHQ2014d010)
【分類號】：TP311.52
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本文編號：2479587