物流客戶關(guān)系管理系統(tǒng)的設計與實現(xiàn)
發(fā)布時間：2019-02-21 15:00
【摘要】：物流的本質(zhì)是服務，然而當前我國物流企業(yè)服務質(zhì)量不高導致客戶流失嚴重并最終給企業(yè)帶來巨大的損失。面對日益激烈的市場競爭，提高客戶滿意度、保持客戶忠誠度逐漸成為了國內(nèi)物流企業(yè)關(guān)注的熱點，不少企業(yè)已經(jīng)展開了向“以客戶為中心”的模式轉(zhuǎn)移，而客戶關(guān)系管理(Customer Relationship Management, CRM)由于在這場模式轉(zhuǎn)移中所發(fā)揮的重要作用而受到廣泛關(guān)注。另一方面，信息技術(shù)對于現(xiàn)代企業(yè)經(jīng)營的支撐與推動作用也已毋庸置疑。因此，，設計符合物流行業(yè)客戶關(guān)系管理業(yè)務特點的CRM系統(tǒng)具有重要的理論價值與廣闊的應用前景。 論文以物流行業(yè)客戶關(guān)系管理系統(tǒng)為研究對象，從物流行業(yè)客戶關(guān)系管理的業(yè)務特點出發(fā)，結(jié)合對標準的開發(fā)平臺框架以及關(guān)鍵技術(shù)的研究與使用，完成了一套可應用實施的CRM系統(tǒng)解決方案。首先，論文在對相關(guān)系統(tǒng)實現(xiàn)技術(shù)進行研究的基礎上，對所使用的ASP、數(shù)據(jù)庫、B/S架構(gòu)進行了簡要介紹；接著在對已有CRM系統(tǒng)實現(xiàn)充分研究的基礎上，總結(jié)了CRM系統(tǒng)開發(fā)的原則與方法，并指出了本文所使用的分析設計方法以及開發(fā)環(huán)境；以此為基礎，結(jié)合重慶耐德工業(yè)股份有限公司的實際需求，設計了一套基于ASP平臺的物流客戶關(guān)系管理系統(tǒng)，其主要分析設計內(nèi)容包括：1.系統(tǒng)軟硬件需求分析2.系統(tǒng)總體設計3.系統(tǒng)各模塊詳細設計4.數(shù)據(jù)庫設計5.算法設計6. SRA認證信息設計；最后，論文對主要模塊的系統(tǒng)實現(xiàn)進行了詳細介紹，并基于相關(guān)測試對系統(tǒng)進行了客觀的分析評估。SRA認證信息是本系統(tǒng)一大特點，有效的保證了系統(tǒng)軟件的安全性能。
[Abstract]:The essence of logistics is service, however, the service quality of logistics enterprises in our country is not high at present, which leads to the loss of customers and finally brings huge losses to the enterprises. In the face of increasingly fierce market competition, increasing customer satisfaction and maintaining customer loyalty have gradually become the focus of attention of domestic logistics enterprises. Many enterprises have begun to transfer to the "customer-centered" mode. Customer relationship Management (CRM) (Customer Relationship Management, CRM) has been widely concerned because of its important role in this mode transfer. On the other hand, the support and promotion of information technology to modern enterprises is beyond doubt. Therefore, the design of CRM system in accordance with the characteristics of customer relationship management in logistics industry has important theoretical value and broad application prospect. This paper takes the customer relationship management system of logistics industry as the research object, starting from the business characteristics of customer relationship management in logistics industry, combining the standard development platform framework and the research and use of key technologies. A set of CRM system solution which can be applied and implemented is completed. First of all, on the basis of the research on the related system implementation technology, the paper briefly introduces the ASP, database and the B / S architecture. Then, based on the full research of the existing CRM system, the principles and methods of CRM system development are summarized, and the analysis and design methods and development environment used in this paper are pointed out. On this basis, combined with the actual demand of Chongqing Ned Industrial Co., Ltd, a set of logistics customer relationship management system based on ASP platform is designed. The main analysis and design contents are as follows: 1. Software and hardware requirements analysis of the system 2. The overall design of the system is 3. Each module of the system is designed in detail. Database design 5. Algorithm design. SRA authentication information design; Finally, the system implementation of the main modules is introduced in detail, and the system is objectively analyzed and evaluated based on the relevant tests. SRA authentication information is a major feature of the system, which effectively ensures the security performance of the system software.
【學位授予單位】：電子科技大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：TP311.52
本文編號：2427604
[Abstract]:The essence of logistics is service, however, the service quality of logistics enterprises in our country is not high at present, which leads to the loss of customers and finally brings huge losses to the enterprises. In the face of increasingly fierce market competition, increasing customer satisfaction and maintaining customer loyalty have gradually become the focus of attention of domestic logistics enterprises. Many enterprises have begun to transfer to the "customer-centered" mode. Customer relationship Management (CRM) (Customer Relationship Management, CRM) has been widely concerned because of its important role in this mode transfer. On the other hand, the support and promotion of information technology to modern enterprises is beyond doubt. Therefore, the design of CRM system in accordance with the characteristics of customer relationship management in logistics industry has important theoretical value and broad application prospect. This paper takes the customer relationship management system of logistics industry as the research object, starting from the business characteristics of customer relationship management in logistics industry, combining the standard development platform framework and the research and use of key technologies. A set of CRM system solution which can be applied and implemented is completed. First of all, on the basis of the research on the related system implementation technology, the paper briefly introduces the ASP, database and the B / S architecture. Then, based on the full research of the existing CRM system, the principles and methods of CRM system development are summarized, and the analysis and design methods and development environment used in this paper are pointed out. On this basis, combined with the actual demand of Chongqing Ned Industrial Co., Ltd, a set of logistics customer relationship management system based on ASP platform is designed. The main analysis and design contents are as follows: 1. Software and hardware requirements analysis of the system 2. The overall design of the system is 3. Each module of the system is designed in detail. Database design 5. Algorithm design. SRA authentication information design; Finally, the system implementation of the main modules is introduced in detail, and the system is objectively analyzed and evaluated based on the relevant tests. SRA authentication information is a major feature of the system, which effectively ensures the security performance of the system software.
【學位授予單位】：電子科技大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：TP311.52
【參考文獻】
相關(guān)期刊論文 前8條
1 單錦輝,姜瑛,孫萍;軟件測試研究進展[J];北京大學學報(自然科學版);2005年01期
2 楊芙清,梅宏,呂建,金芝;淺論軟件技術(shù)發(fā)展[J];電子學報;2002年S1期
3 胡大權(quán);數(shù)據(jù)庫概念模型的分析與應用[J];計算機工程與應用;2002年22期
4 王曉慶,曾文英,王明文,丁暉;設計模式中的面向?qū)ο笤瓌t及其子模式[J];計算機工程;2003年09期
5 李海洋;李柏林;郭榮佐;;正交軟件體系結(jié)構(gòu)設計和演化方法應用研究[J];計算機應用研究;2007年01期
6 凌鴻;曾鳳煥;;中國企業(yè)CRM現(xiàn)狀調(diào)查研究[J];科學學與科學技術(shù)管理;2006年03期
7 楊景宜;并捷ERP─—符合國情的企業(yè)管理信息系統(tǒng)[J];計算機輔助設計與制造;2000年07期
8 張崇;;基于GIS的農(nóng)產(chǎn)品指標數(shù)據(jù)庫表結(jié)構(gòu)設計研究[J];計算機工程與設計;2011年01期
相關(guān)碩士學位論文 前3條
1 楊紹明;基于B/S模式的CRM研究與應用[D];武漢理工大學;2004年
2 宋樹軍;RSA算法在數(shù)字簽名中的應用[D];中國石油大學;2007年
3 陳莉芳;基于ASP的中小型企業(yè)人力資源管理系統(tǒng)的設計與實現(xiàn)[D];電子科技大學;2010年
本文編號：2427604
本文鏈接：http://sikaile.net/guanlilunwen/kehuguanxiguanli/2427604.html
最近更新
教材專著
