基于Web的重慶捷旭公司客戶關系管理系統(tǒng)的設計與實現(xiàn)
發(fā)布時間：2018-11-04 15:59
【摘要】：隨著經(jīng)濟、技術的發(fā)展，信息流轉(zhuǎn)速度不斷加快，企業(yè)間的競爭日益激烈。當前的消費者有品種價格多樣的商品可供選擇，消費習慣也逐漸從注重商品價格和質(zhì)量改變成注重產(chǎn)品的售后服務和用戶體驗。企業(yè)只有順應消費者消費習慣的變化，盡量多地維系老客戶、發(fā)展新客戶，才能在競爭中保有優(yōu)勢。客戶關系管理系統(tǒng)正是在這樣的背景下應運而生的。 客戶關系管理系統(tǒng)，是一種關注企業(yè)與客戶的關系、致力于兩者之間關系維護與提高的管理軟件。其核心是通過先進的計算機技術、完善的數(shù)據(jù)管理功能、先進的數(shù)據(jù)分析能力，滿足客戶需求，掌握客戶需求的變化，幫助企業(yè)維護客戶的終身價值。 本課題基于重慶捷旭科技有限公司（JetShine）的實際需求，運用PHP語言、Eclipse+MyEclipse開發(fā)環(huán)境、基于MVC模式的Web架構(gòu)，設計并實現(xiàn)了一套架構(gòu)清晰、功能完善、實用性強的基于Web的CRM系統(tǒng)。 論文的主要工作如下： （1）介紹了課題的研究背景與意義，闡述了客戶關系管理系統(tǒng)的發(fā)展以及國內(nèi)發(fā)展現(xiàn)狀，為本課題進行準確定位；對系統(tǒng)建構(gòu)用到的關鍵技術進行具體說明，主要包括PHP語言、Smarty模板引擎、MVC設計模式等，為系統(tǒng)的開發(fā)奠定理論基礎。 （2）結(jié)合重慶捷旭公司的客戶關系管理現(xiàn)狀，分析了系統(tǒng)的可行性，并通過用例圖等方式對系統(tǒng)的相關需求進行了深入的分析； （3）基于系統(tǒng)的需求分析結(jié)果，完成了系統(tǒng)的軟件架構(gòu)、功能架構(gòu)與安全架構(gòu)的設計，并進行了編程實現(xiàn)。 （4）設計測試用例，通過采用功能測試方法對系統(tǒng)進行了全面、細致的測試，并對測試過程中發(fā)現(xiàn)的問題進行處理解決。 最終完成的CRM系統(tǒng)，，界面簡潔、使用方便、安全性能好。該系統(tǒng)已在重慶捷旭公司投入運行，試運行期間，系統(tǒng)功能穩(wěn)定、運行流暢、功能基本能滿足日常的工作需求，完成了最初的設計需求。
[Abstract]:With the development of economy and technology, the speed of information flow is quickening, and the competition between enterprises is becoming more and more fierce. The current consumers have a variety of prices of goods to choose from the consumption habits have gradually changed from focusing on commodity prices and quality to focus on product after-sales service and user experience. Only by adapting to the change of consumer consumption habits, maintaining old customers as much as possible and developing new customers, can enterprises retain their advantages in competition. The customer relationship management system comes into being under this background. Customer relationship management system is a kind of management software which pays attention to the relationship between enterprises and customers and devotes to the maintenance and improvement of the relationship between them. Through advanced computer technology, perfect data management function and advanced data analysis ability, its core is to meet the customer's demand, grasp the change of customer's demand, and help the enterprise maintain the customer's life-long value. Based on the actual demand of (JetShine) in Chongqing Jiexu Science and Technology Co., Ltd., using the, Eclipse MyEclipse development environment of PHP language and the Web architecture based on MVC mode, this paper designs and realizes a set of clear structure and perfect function. Practical CRM system based on Web. The main work of this paper is as follows: (1) introduce the research background and significance of the subject, expound the development of the customer relationship management system and the current situation of the domestic development, and carry on the accurate positioning for this topic; The key technologies used in the system construction are explained in detail, including PHP language, Smarty template engine, MVC design pattern and so on, which lays a theoretical foundation for the development of the system. (2) based on the current situation of customer relationship management in Chongqing Jiexu Company, the feasibility of the system is analyzed, and the related requirements of the system are deeply analyzed by means of use case diagram. (3) based on the requirement analysis of the system, the software architecture, functional architecture and security architecture are designed and implemented. (4) Design test cases, through the use of functional testing method to carry out a comprehensive, meticulous test, and the testing process of the problems found in the solution. The final finished CRM system, simple interface, easy to use, good security performance. The system has been put into operation in Chongqing Jiexu Company. During the trial operation, the system functions stably and smoothly, and the function can basically meet the needs of daily work, and the initial design requirements have been completed.
【學位授予單位】：電子科技大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：TP311.52
本文編號：2310353
[Abstract]:With the development of economy and technology, the speed of information flow is quickening, and the competition between enterprises is becoming more and more fierce. The current consumers have a variety of prices of goods to choose from the consumption habits have gradually changed from focusing on commodity prices and quality to focus on product after-sales service and user experience. Only by adapting to the change of consumer consumption habits, maintaining old customers as much as possible and developing new customers, can enterprises retain their advantages in competition. The customer relationship management system comes into being under this background. Customer relationship management system is a kind of management software which pays attention to the relationship between enterprises and customers and devotes to the maintenance and improvement of the relationship between them. Through advanced computer technology, perfect data management function and advanced data analysis ability, its core is to meet the customer's demand, grasp the change of customer's demand, and help the enterprise maintain the customer's life-long value. Based on the actual demand of (JetShine) in Chongqing Jiexu Science and Technology Co., Ltd., using the, Eclipse MyEclipse development environment of PHP language and the Web architecture based on MVC mode, this paper designs and realizes a set of clear structure and perfect function. Practical CRM system based on Web. The main work of this paper is as follows: (1) introduce the research background and significance of the subject, expound the development of the customer relationship management system and the current situation of the domestic development, and carry on the accurate positioning for this topic; The key technologies used in the system construction are explained in detail, including PHP language, Smarty template engine, MVC design pattern and so on, which lays a theoretical foundation for the development of the system. (2) based on the current situation of customer relationship management in Chongqing Jiexu Company, the feasibility of the system is analyzed, and the related requirements of the system are deeply analyzed by means of use case diagram. (3) based on the requirement analysis of the system, the software architecture, functional architecture and security architecture are designed and implemented. (4) Design test cases, through the use of functional testing method to carry out a comprehensive, meticulous test, and the testing process of the problems found in the solution. The final finished CRM system, simple interface, easy to use, good security performance. The system has been put into operation in Chongqing Jiexu Company. During the trial operation, the system functions stably and smoothly, and the function can basically meet the needs of daily work, and the initial design requirements have been completed.
【學位授予單位】：電子科技大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：TP311.52
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