【摘要】：本文認(rèn)為,面對(duì)環(huán)境的高度不確定性,傳統(tǒng)工業(yè)經(jīng)濟(jì)時(shí)代的產(chǎn)品管理戰(zhàn)略已不能適應(yīng)企業(yè)的發(fā)展,企業(yè)必須轉(zhuǎn)向從顧客的角度進(jìn)行經(jīng)營(yíng),理解顧客與企業(yè)之間建立的聯(lián)系,找出顧客關(guān)注的價(jià)值領(lǐng)域,以顧客價(jià)值為中心制定新的戰(zhàn)略,從而將資源集中于最能產(chǎn)生回報(bào)的地方,同時(shí)指出建立良好的客戶關(guān)系將成為企業(yè)長(zhǎng)期贏利的關(guān)鍵。
[Abstract]:In the face of the high uncertainty of the environment, the product management strategy of the traditional industrial economy era can no longer adapt to the development of the enterprise, so the enterprise must turn to the management from the customer's point of view and understand the relationship between the customer and the enterprise. To find out the value field of customer's concern and make a new strategy with customer value as the center, so as to concentrate resources on the most productive place, and point out that establishing good customer relationship will be the key to long-term profit of enterprise.
【作者單位】： 西南交通大學(xué)經(jīng)濟(jì)管理學(xué)院 西南交通大學(xué)經(jīng)濟(jì)管理學(xué)院 西南交通大學(xué)經(jīng)濟(jì)管理學(xué)院
【分類號(hào)】：F270

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