【摘要】：近年來(lái),隨著社會(huì)經(jīng)濟(jì)的快速發(fā)展,我國(guó)貨物運(yùn)輸市場(chǎng)迎來(lái)了發(fā)展機(jī)遇期,貨物運(yùn)輸市場(chǎng)中各種運(yùn)輸方式的競(jìng)爭(zhēng)日益激烈。鐵路作為支撐我國(guó)經(jīng)濟(jì)發(fā)展的大動(dòng)脈,每年完成大量煤炭、礦石、石油、糧食、木材等關(guān)系國(guó)計(jì)民生的重要物資運(yùn)輸,為國(guó)民經(jīng)濟(jì)平穩(wěn)快速的發(fā)展起到了支撐保障作用。同時(shí),由于國(guó)民經(jīng)濟(jì)結(jié)構(gòu)的調(diào)整使鐵路運(yùn)輸業(yè)面臨著重大的挑戰(zhàn),主要表現(xiàn)一是傳統(tǒng)的大宗穩(wěn)定物資運(yùn)輸需求下降,二是在交通運(yùn)輸體系中鐵路貨運(yùn)市場(chǎng)整體份額下降。這種現(xiàn)狀對(duì)鐵路運(yùn)輸理念和服務(wù)質(zhì)量提出了更高的要求。因此,當(dāng)今企業(yè)與企業(yè)之間的市場(chǎng)競(jìng)爭(zhēng)實(shí)際上已轉(zhuǎn)變?yōu)楣⿷?yīng)鏈與供應(yīng)鏈之間的競(jìng)爭(zhēng),如何在激烈的運(yùn)輸市場(chǎng)競(jìng)爭(zhēng)中,提高鐵路運(yùn)輸?shù)母?jìng)爭(zhēng)力,優(yōu)化鐵路貨運(yùn)供應(yīng)鏈的各環(huán)節(jié),擴(kuò)大鐵路貨運(yùn)市場(chǎng)份額,是目前鐵路貨運(yùn)組織優(yōu)化過(guò)程中亟待解決的理論和實(shí)踐難題。 本文的主要研究?jī)?nèi)容包括以下幾個(gè)方面： 首先,對(duì)我國(guó)傳統(tǒng)運(yùn)輸組織模式及鐵路貨流變化的特點(diǎn)進(jìn)行分析,剖析了現(xiàn)階段我國(guó)鐵路運(yùn)輸?shù)陌l(fā)展?fàn)顩r及存在的營(yíng)銷和運(yùn)輸組織方面的問(wèn)題,并研究了市場(chǎng)條件下鐵路貨物運(yùn)輸?shù)陌l(fā)展趨勢(shì)和變化特點(diǎn)。 其次,通過(guò)對(duì)我國(guó)鐵路物流的發(fā)展現(xiàn)狀進(jìn)行分析,研究了鐵路運(yùn)輸向現(xiàn)代化物流轉(zhuǎn)型的必要性。提出了從鐵路貨運(yùn)的營(yíng)銷、受理、降低成本及運(yùn)輸組織兩方面為切入點(diǎn)進(jìn)行改革和創(chuàng)新。 最后,運(yùn)用戰(zhàn)略管理、供應(yīng)鏈管理、營(yíng)銷管理等方面的知識(shí)并結(jié)合現(xiàn)有鐵路貨運(yùn)組織及管理的弊端,從貨運(yùn)營(yíng)銷、受理及運(yùn)輸組織模式兩方面入手,詳細(xì)研究了應(yīng)對(duì)市場(chǎng)條件下如何建立穩(wěn)定的客戶關(guān)系及滿足貨物運(yùn)輸“便捷性、公開(kāi)性、時(shí)效性”等要求的貨運(yùn)營(yíng)銷、受理以及運(yùn)輸方式改革和創(chuàng)新。提出了市場(chǎng)條件下鐵路貨運(yùn)營(yíng)銷模式的改革方案和客車化貨運(yùn)組織模式,并分別研究了大宗穩(wěn)定貨物和零散白貨的客車化組織方法。
[Abstract]:In recent years, with the rapid development of social economy, China's freight transport market has ushered in a period of development opportunities. Railway, as the main artery supporting the economic development of our country, completes a great deal of transportation of coal, ore, oil, grain, timber and other important materials related to the national economy and the people's livelihood every year, which plays a supporting role in the steady and rapid development of the national economy. At the same time, because of the adjustment of the national economic structure, the railway transportation industry is faced with great challenges, mainly manifested by the decline of the traditional bulk stable material transportation demand, and the decrease of the overall share of the railway freight market in the transportation system. This kind of present situation has put forward higher request to the railway transportation idea and service quality. Therefore, the market competition between enterprises and enterprises has actually changed into the competition between supply chain and supply chain. How to improve the competitiveness of railway transportation and optimize the various links of railway freight supply chain in the fierce market competition of transportation. Expanding the market share of railway freight transport is a theoretical and practical problem to be solved in the process of railway freight organization optimization. The main contents of this paper include the following aspects: firstly, the characteristics of the traditional transport organization mode and the change of railway freight flow in China are analyzed. This paper analyzes the present situation of railway transportation in China and the problems in marketing and transportation organization, and studies the developing trend and changing characteristics of railway freight transportation under the market conditions. Secondly, the necessity of the transformation from railway transportation to modern logistics is studied by analyzing the present situation of railway logistics in China. This paper puts forward the reform and innovation from the aspects of railway freight marketing, acceptance, cost reduction and transportation organization. Finally, using the knowledge of strategic management, supply chain management and marketing management, and combining the shortcomings of existing railway freight transport organization and management, the paper starts with two aspects: freight marketing, acceptance and transportation organization mode. This paper studies in detail how to establish stable customer relationship under market conditions and how to meet the requirements of "convenience, openness, timeliness" of freight transportation, such as freight marketing, acceptance, reform and innovation of transportation mode. This paper puts forward the reform scheme of railway freight marketing mode and the passenger freight transport organization model under the market condition, and studies the method of passenger transport organization of bulk stable goods and scattered white goods, respectively.
【學(xué)位授予單位】：西南交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F532;U294.1

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