【摘要】：正客戶是企業(yè)賴以生存的基礎(chǔ)和經(jīng)濟(jì)效益的源泉。國內(nèi)化工銷售所面臨的一個巨大挑戰(zhàn)就是如何在市場新進(jìn)入者發(fā)起價格戰(zhàn)時保留自身的高價值客戶,使他們保持一定的忠誠度。探索提升客戶忠誠度進(jìn)而穩(wěn)固化工銷售市場,是我們在客戶關(guān)系管理中面臨的一個全新課題。創(chuàng)造以客戶為中心的企業(yè)文化環(huán)境樹立以客戶為中心的理念。通過各類服務(wù)培訓(xùn)教育、評比創(chuàng)優(yōu)、績效考核等手段,積極引導(dǎo)員工改變思維定勢,實現(xiàn)從"管理
[Abstract]:Positive customer is the foundation of enterprise survival and the source of economic benefit. A huge challenge for domestic chemical sales is how to retain their high value customers and keep them loyal when new entrants start a price war. Exploring how to enhance customer loyalty and stabilize the chemical sales market is a new issue we face in customer relationship management. Create a customer-centric corporate culture environment to establish a customer-centric concept. Through all kinds of service training and education, evaluation and creation of excellence, performance evaluation and other means, actively guide the staff to change their thinking pattern, and realize "management".
【分類號】：F274;F426.7
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本文編號：2138404