本文選題：連鎖零售企業(yè) + 供應鏈競爭力��； 參考：《西安科技大學》2013年碩士論文

【摘要】：以美國沃爾瑪、德國麥德龍、法國家樂福與荷蘭萬克隆為首的大型零售集團在市場占據(jù)著越來越重要的地位，它們通過創(chuàng)新優(yōu)化供應鏈，改變了消費者購買和消費模式，創(chuàng)造了巨大的經(jīng)濟效益。上世紀八、九十年代我國的零售企業(yè)取得了長足的發(fā)展，但隨著入世后各種對外貿(mào)易限制性條款的取消，受到了國外知名連鎖零售企業(yè)的巨大沖擊。零售企業(yè)間的競爭已轉(zhuǎn)化為供應鏈之間的競爭。我國連鎖零售業(yè)供應鏈中的采購、倉儲、運輸諸環(huán)節(jié)存在種種問題，嚴重影響了我國連鎖零售業(yè)市場的競爭力。客觀評價連鎖零售業(yè)供應鏈競爭力，識別存在問題，，對我國連鎖零售企業(yè)競爭力提升具有重要現(xiàn)實意義。 本研究在對供應鏈管理的概念及特點進行充分闡述的基礎(chǔ)上，對連鎖零售業(yè)供應鏈競爭力的概念進行了界定；以供應鏈理論為基礎(chǔ)，綜合已有的研究成果，分析了連鎖零售業(yè)競爭力的構(gòu)成要素；應用層次分析法（AHP）和模糊綜合評價法圍繞連鎖零售企業(yè)和供應鏈采購管理、配送管理、庫存管理和客戶關(guān)系管理四大核心業(yè)務流程，構(gòu)建了連鎖零售企業(yè)供應鏈競爭力的模糊綜合評價模型；最后以K企業(yè)為例對其供應鏈競爭力進行了綜合評價，驗證了模型的合理可行性，并提出了提升該企業(yè)供應鏈競爭力的對策建議。本研究對連鎖零售企業(yè)供應鏈競爭力的提升有一定的參考價值。
[Abstract]:Large retail groups, led by Walmart in the United States, Metro in Germany, Carrefour in France and Wan Kline in the Netherlands, are taking an increasingly important place in the market. They have changed consumer buying and consumption patterns by optimizing supply chains through innovation. Great economic benefits have been created. The retail enterprises of our country have made great progress in the eighties and nineties of last century, but with the cancellation of various foreign trade restrictive clauses after China's entry into the WTO, they have been greatly impacted by the famous foreign chain retail enterprises. Competition among retail enterprises has been transformed into competition between supply chains. There are many problems in the chain retail chain, such as purchasing, warehousing and transportation, which seriously affect the competitiveness of the retail chain market in our country. Objective evaluation of chain retail supply chain competitiveness and identification of existing problems are of great practical significance to the promotion of chain retail enterprises' competitiveness. On the basis of fully expounding the concept and characteristics of supply chain management, this study defines the concept of supply chain competitiveness of chain retailing, and synthesizes the existing research results based on supply chain theory. This paper analyzes the components of the competitiveness of chain retailing, and applies AHP and fuzzy comprehensive evaluation method to analyze the four core business processes of chain retail enterprises and supply chain procurement management, distribution management, inventory management and customer relationship management. The fuzzy comprehensive evaluation model of supply chain competitiveness of chain retailing enterprises is constructed, and finally, taking K enterprise as an example, the comprehensive evaluation of its supply chain competitiveness is carried out, and the reasonable feasibility of the model is verified. And put forward the countermeasures and suggestions to improve the supply chain competitiveness of the enterprise. This research has certain reference value to the chain retail enterprise supply chain competition enhancement.
【學位授予單位】：西安科技大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F274;F713.32

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